E-Commerce Head Of Growth (Fully Remote Role)

E-COMMERCE HEAD OF GROWTH (Fully remote role)

Digital & Search Marketing (Marketing & Communications)E-COMMERCE HEAD OF GROWTH (Fully remote role)About FixBIOMEFixBIOME is a gut health supplement company that was founded in 2022. The company was started when the founder saw a gap in the market for gut supplements and information. Having struggled with her own debilitating gut issues, despite access to top-line medical/pharmaceutical care, she still struggled to find information and products that worked in the emerging field.If she faced this issue, she knew others would be facing it much worse. The founder created an educational blog that made complex medical stuff easy to understand (doctor-reviewed) and spoke about the issues she was facing.Evolving from this, FixBIOME products were then developed by a team of incredible doctors, naturopaths, and formulation experts after intensive R&D. FixBIOME reengineered how supplements are made, creating something designed specifically for the gut.We have a small but passionate team that's focused on scaling and building a brand that customers love. We have sold out 5 times since launch and have a forever-growing return rate. With stock no longer a bottleneck to growth, we intend to become the leading gut supplement brand in Australia and beyond, with the UK and USA being strong markets.We welcome you on our journey as we expand and grow!About the role:As marketing manager you will be in charge of spearheading growth across multiple channels and implementing strategies across Google, meta and other social platforms to increase customer acquisition as we scale up the brand. You will learn the customer buyer types in detail and then create and execute strategies to get in front of these people using data insights to meet business objectives.You will help lead innovative marketing strategies driving brand recognition, consumer attraction and revenue growth while amplifying the brand's tone of voice and messaging.You will:Lead disruptive e-commerce marketing strategies to boost brand awareness, customer acquisitions, and revenue growth, while ensuring alignment with business goalsBe responsible for all customer acquisition effortsSet and manage the revenue forecast based on historical performance and future growth strategiesManage Google and Facebook media buying and budget with the teamDirect budget to different marketing functions to drive growthWork with the web team to optimise the website and make any needed CRO changesBuild out marketing funnels fostering creativity and collaboration for successful target customer captureDrive campaign management across channels, leveraging data insights for continuous improvement and meeting KPls.Manage digital strategies, including social media, influencer marketing, TikTok Brand Amplification and SEO, staying ahead with emerging trends for competitive advantageCraft and maintain a strong brand identity, fostering loyalty and engagement through strategic initiativeConduct market research to uncover growth opportunities and stay informed on consumer behaviour and competitor activitiesMeet ROAS/aMER targetsWork closely with the creative team to introduce new creatives to ad accounts and test effectivenessCreate on-brand and engaging ad copy after becoming familiar with brand toneCreate and work with the team to test different angles and creativesAbout YOUHistory in a similar role in the DTC e-commerce spaceProven track record of success in developing and executing marketing strategiesExcellent communication and interpersonal skills, with the ability to collaborateCreative thinker with a passion for innovation and staying ahead of industry trends.Excellent knowledge of Meta and google ads and Google merchant centreYour application will include the following questions:

Which of the following statements best describes your right to work in Australia?How many years' experience do you have as a Head of eCommerce?Do you have experience with Search Engine Optimisation (SEO)?How many years of people management experience do you have?How many years' experience do you have as a Google Ads Specialist?How many years' experience do you have as a Facebook Ads Specialist?Have you completed a qualification in marketing?Report this job advert

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