Digital Marketing Officer

Digital Marketing Officer

Enquiries:

Position number: POS1126

Name: Luke ScottPosition: Team Leader CommunicationsPhone: 03 6323 3111

Town Hall, 18-28 St John Street Launceston

T 03 6323 3000

E

EmploymentInformationPackage

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Contents

Introduction 3

City of Launceston Organisational Directory 4

Organisational Values 5

Information for Applicants 6

Recruitment Steps 7

General Conditions of Employment 8

Position Description 9

Address all correspondence to:

Manager People and Culture

City of Launceston

PO Box 396

LAUNCESTON TAS 7250

Email address:

When emailing your application, attachments should be sent in either Word

(.doc/.docx), PDF (.pdf), TIFF (.tiff), JPEG (.jpg) or Excel (.xls/xlsx) formats.2

Introduction

2

Launceston is the regional hub of Northern Tasmania

and enjoys a rich natural and social history. Located at

the head of the picturesque Tamar Valley, the

Launceston region is renowned for its award-winning

features and friendly residents. Our city is human scale.

A series of green and wild spaces linked by heritage

streetscapes and thoughtful adaptions. A real blend of

old-world and new, tradition and innovation.

The City of Launceston municipal area covers an area of 1,405square kilometres with a population of around 71,000 residents.The City of Launceston is Tasmania's largest municipal councilin terms of population and revenue. Launceston boasts all themajor facilities of a much larger city, many of which are ownedand operated by the City of Launceston.

The City of Launceston is served by 12 Councillors, includingthe Mayor and Deputy Mayor.

Click here to view City of Launceston's strategic and annualreporting.

3

City of Launcestonorganisational chart

The City of Launceston is recognised as

an Employer of Choice by the Tasmanian

Government.

An Employer of Choice

is a workplace that demonstrates

contemporary workplace practices and

provides outstanding support for its staff.

The Council employs around 570 employees

across a range of responsibilities.

Employment information package 4

Organisational values

At the heart of our organisation are our four organisational values.

Our employees are expected to adhere to, support and promote our

values at all times.

Our aim is to attract and retain people who share our values and want be a part of our positive

workplace culture. Before submitting your application please review our values and decide if

they are a good fit for you.

? We value clear and open

communication

? We support and encourage each

other

? We recognise individual needs,

experience and strengths

OUR PEOPLEMATTER

? We take pride in our work and

pursue a standard of excellence

? We genuinely listen, and value

collaborative relationships

? We strive towards the best

outcome for our community

? We make responsible and

WE CARE ABOUTOURCOMMUNITY

? We actively seek opportunities to

continuously improve

? We respect and explore different

ideas and perspectives

? We embrace change that leads to

positive outcomes

? We value innovation and creativity

WE BRING AN OPENMIND

? We show care for people and look

out for one another

? We speak up and support others to

be healthy and safe

? We take personal responsibility for

our own health and wellbeing

WE GO HOME SAFEAND WELL

Employment information package 5

Information for applicants

When applying for this position, you must provide the following documentation:

1. Covering letter

2. Statement addressing the selection criteria (highlighted criteriaonly)

3. Resume

The online Application for Employment can be accessed here(you will be asked to attach your supporting documentation)

1. Your covering letter should introduce you and explain why youare applying for the role.

2. All recruitment and selection decisions are based on merit. Themost suitable person in terms of skills, knowledge,qualifications, relevant experience, alignment withorganisational values and work attitudes is selected for theposition. Selection is based on the assessment of eachapplication in relation to the selection criteria identified in theposition description. The position description is included later inthis information kit.

The selection criteria consists of the qualifications, knowledge,skills, attitudes and abilities required to successfully performthe role. You must provide a statement that addresses eachhighlighted selection criterion for the role. Your statementshould include examples that demonstrate how you meet eachcriterion.

Please see information here on how to address the SelectionCriteria.

3. Your resume should provide details of your qualifications, workhistory, special skills, training and competency details andreferees, plus any other information that may support yourapplication. Be clear and informative. Include the names,position titles, addresses and telephone numbers of at least

If we can assist you with any reasonable adjustments in order to

submit your application for this role, please contact the People and

Culture Team via email at ,

noting your preferred method of communication and contact

details and a member of the team will be in touch.

Employment information package 6

City of Launceston is an equal

opportunity employer. Our

workforce is diverse, inclusive,

flexible and family-friendly.

We value the different

backgrounds, skills and

contributions of all employees

and treat each other and our

community with respect.

We want opportunities at City of

Launceston to be accessible

and attainable to all candidates.

If you are interested in this role

but have concerns about your

suitability, please talk to us

application.

Please read this

information carefully, as it

will help you with the

preparation of your

employment application.

mailto:

1. Application received

2. Shortlisting

? Shortlisted applicants will be

contacted by telephone or email

to arrange an interview.

? Unsuccessful candidates will

be advised by email.

3. Interview

4. Pre-Employment Checks:

? Reference Check

? Police Check

? Medical Assessment

? Drug and Alcohol screening

All costs covered by City of Launceston

5. Suitability determination and

preferred candidate identified

6. Letter of Offer

Employee benefits? Our employees have access to discounted health insurance options

through St Luke's Health and BUPA.

? Employees have access to a free EAP service, which provides support

and counselling for personal and work related issues, coaching and

advice for leaders and counselling assistance for immediate family

members.

? We are committed to providing a working environment that is sufficiently

flexible to meet the operational requirement and workload demands of

the City of Launceston while accommodating, where possible, the

needs of our employees.

? Discounted membership at Launceston Aquatic.

? Discounts at the Museum Gift shop.

? Additional leave: employees may request to purchase an additional two

or four week's additional leave per year to help manage family/carer

responsibilities or other special circumstances.

Employment information package 7

7

General conditionsof employment

Position title Digital Marketing Officer

Employment terms Full Time

Working pattern 19 Day Month

Total remuneration $80,673 - $88,986*

below

Base salary $69,998 - $77,133

Superannuation Employer contribution of 15.25%

Employment information package 8

? Annual leave: employees are entitled to 4 weeks (pro-rata for part-time employees) annual leave

per year, plus leave loading.

? Personal leave (for sick and carer's leave): employees are entitled to two weeks (pro-rata for parttime employees) personal leave per year, if they are unable to attend work due to personalillness/injury or to provide care for a spouse/partner or immediate family member.

? Paid parental leave: employees are entitled to fourteen weeks paid (or twenty eight weeks at half

pay) parental/adoption leave for the primary carer; two weeks paid leave for the secondary carer.

? Long Service Leave: Long service leave applies after 7 years continuous service.

The City of Launceston Enterprise Agreement 2021 is available here

The City of Launceston Leisure and Aquatic Centre Enterprise Agreement 2018 is available here

Position Description

Position Description Form - Officer

POSITION TITLE: Digital Marketing Officer

AWARD CLASSIFICATION: Grade 4

EMPLOYEE:

TEAM: Community Relations

NETWORK: Community and Place

REPORTS TO: Team Leader Communications

PREPARED BY: Luke Scott

DATE: March 2024

APPROVED BY:

NAME: Philippa Lees

POSITION: Manager, Community Relations

SIGNATURE:

POSITION PURPOSE (Why does this position exist)

To coordinate the content production, implementation and day to day management of key digital

communication channels including social media and electronic newsletters, and support the management

of the Council's website and marketing campaigns in collaboration with the Communications Department

team.

City of Launceston is a values-based organisation, which means that we employ people who share and

display our values

? we value clear and open communication

? we support and encourage each other

? we recognise individual needs, experienceand strengths

? we take pride in our work and pursue astandard of excellence

? we genuinely listen, and value collaborativerelationships

? we strive towards the best outcome for ourcommunity

? we make responsible and sustainabledecisions

? we actively seek opportunities tocontinuously improve

? we respect and explore different ideas andperspectives

? we embrace change that leads to positiveoutcomes

? we value innovation and creativity

? we show care for people and look out for

one another

? we speak up and support others to behealthy and safe

? we take personal responsibility for our ownhealth and wellbeing

Accountabilities Activities/Tasks include: Success looks like …

General

City of Launceston's

ValuesBehave in a way that supports the City of Launceston's

values.

? We care about our community

? We bring an open mind

? We go home safe and well

Demonstrates, throughbehaviour, an alignment toand an understanding of ourvalues

Technology ? Use technology and information to maximiseefficiency and effectiveness.

New and existing technologies

Collaborate ? Work collaboratively within your team andacross council to deliver timely and accurateinternal and external communications

? Support delivery of council's strategic andannual plan actions.

Actively participating in team

meetings/tool box meetings,

by offering ideas and

suggestions and providing

feedback

Collaborative opportunities are

sought across Networks

Innovation ? Encourage and be proactive in developing aculture of introducing new and improved workpractices and projects within your team andyour network.

Improved work practices and

projects.

Technical

Digital Marketing &

communications

? Develop, update and implement the City ofLaunceston Digital Marketing Strategy.

? Plan and coordinate digital marketing campaignsacross digital platforms to support communicationsand marketing objectives.

? Provide advice and support across theorganisation on digital communications strategiesand the development of digital communicationsplans for communication of internal and externalmessaging.

? Work with the required officers to bring digitalplatforms including social channels and theelectronic newsletter into alignment with theLaunceston Place Brand and associatedstrategies.

? Develop & execute Email Direct Marketingcampaigns.

The organisation has a

communications & marketing

strategy to support consistent

delivery of messaging both

within and external to the

organisation

People in the organisation are

aware of and utilise the

consistently

achieving high open and click

through rates.

data-lists in compliance with

Anti-Spam legislation.

Social media

? Coordinate and implement all social mediacommunications on all City of Launcestonaccounts and pages, including Facebook,LinkedIn & Instagram

Growing audience and

engagement on owned Social

Accountabilities Activities/Tasks include: Success looks like …

? Proactively promote the City of Launceston'sactivities across all digital platforms

? Provide timely communication to Team LeaderCommunications and the SeniorCommunications Officer on emerging orongoing issues across social platforms.

? Report on Social Media performance inrelation to the Digital Marketing Strategy

? Explore and implement opportunities toexpand the City of Launceston's social/digitalmedia platforms and reach, including Google

? Manage and monitor digital advertising spend

The organisation's messages

and stories are supported

digitally by accurate content

with high quality images and

video material

Up-to-date 12-month content

calendar and delivery plan

content for projects and

campaigns

Appropriate consideration of

risk when producing social

media content for City of

Launceston

Website ? Provide content updates on the City of Launcestonwebsite including the development of new websitepages for teams or projects.

? Manage and maintain Google Business Listing forCoL sites

Ongoing audit of City of Launceston website for

currency and relevance.

City of Launceston website

and associated content is up

to-date

New content is delivered in

line with communications and

marketing plans

Projects/Campaigns ? Proactively promote City of Launceston projectsand initiatives on the website in collaboration withthe Marketing and Promotions Officer and theCommunications Team.

?

? Carry out project work as requested by theManager Community Relations and Team LeaderCommunications

? Collaborate with Senior Communications Officerand Team Leader to script, film, edit and publishvideos for social media, website and other digitalplatforms, as well as use on internal Councilplatforms.

? Manage and organise photography library forCommunications Team, including procurement ofnew images as required

? Report on digital marketing activities andcampaigns

Digital marketing plans

produced for major

projects/campaigns

presence for campaigns and

projects

Organised and up-to-date

catalogue of visual assets

Digital marketing reports

produced for campaigns and

projects

Work Safely with a

Duty of Care for fellow

employees and ensure

procedural compliance

Perform all work in a safe manner in accordance with

the City of Launceston's Occupational Health and

Safety Policy and Procedures

While at work, a worker must -

(a) take reasonable care for his or her own health andsafety; and

Duties managed appropriately

to support a healthy lifestyle

Workplace health and safety

policies are adhered to

Accountabilities Activities/Tasks include: Success looks like …

(b) take reasonable care that his or her acts oromissions do not adversely affect the health andsafety of other persons; and

(c) comply, so far as the worker is reasonably able,with any reasonable instruction that is given by theperson conducting the business or undertaking toallow the person to comply with this Act; and

(d) cooperate with any reasonable policy or procedure

of the person conducting the business or undertaking

relating to health or safety at the workplace that has

been notified to workers.

(Section 28 Work Health & Safety Act 2012)

Note: Whilst the key functions and responsibilities for the role are set out above, the Council may

direct an employee to carry out such duties or tasks that are within the limits of the employee's skill, competence

and training.

WORKING WITH VULNERABLE PEOPLE CHECK

Yes/No

Working with Vulnerable People Check required? No

If yes, include in Selection Criteria table below

SELECTION CRITERIA

POSITION REQUIREMENTS/COMPETENCIES

Organisational

? Community Focussed: considers community/customers in decision making

? Communicate and Engage: demonstrates self-awareness & encourages open discussions & contributions fromothers

? Create and Innovate: displays initiative & considers different ideas and perspectives

? Safety Focussed: takes responsibility for own and team's health, well-being and self-care

Position Specific

? Relevant tertiary qualifications or a minimum of 5 years of relevant work experience

? Demonstrated experience in social media platform and website management and digital content creation, andintranet and email marketing

? Exceptional communication and relationship building skills

? Expertise in the production and editing of digital media for marketing and communications purposes

? Demonstrated strategic planning skills

QUALIFICATIONS AND EXPERIENCE

? Relevant tertiary qualifications or a minimum of 5 years of relevant work experience

? Will preferably have experience in the production and/or implementation of communications strategies

REPORTING STRUCTURE

Manager Manager Community Relations

Direct Reports Nil

KEY RELATIONSHIPS

(External and Internal Customers, Supplier, Colleagues, etc)

Internal Nature of Relationships

Community Relations Team Team member

CEO's Office Support

Other Council Teams Advice, support and collaboration

Creative Arts and Cultural Services (QVMAG) Advice and collaboration

External Nature of Relationships

Media Respond to enquiries

External Council bodies Collaboration

DELEGATIONS & AUTHORISATIONS

Confidentiality

Staff are

a) Able to access; orb) May be exposed in the course of performing their duties to information that may be related to individuals,

organisations or the general dealings of the City of Launceston. Some of this information will be of asensitive nature - either within or external to the organisation.

By accepting this position the employee undertakes:

a) To keep all information that they are exposed to confidential during and after their period of employmentwith City of Launceston. Information should never be disclosed outside of the organisation and only bedisclosed to other employees if there is a need within the context of the task being performed.

b) To not access any information within the organisation's systems that is not directly relevant to their work.c) To abide by the requirements of the Confidentiality and Privacy clause of the relevant Enterprise

Agreement.

OTHER RELEVANT INFORMATION

Expectations of a City of Launceston employee:

? Have strategies in place to enhance their own health and well-being, manage stress and maintainprofessionalism;

? Seeks feedback broadly and asks others for help with own development areas; and

? Translates feedback into an opportunity to develop.

It is a typical expectation of this type of position that monitoring social media channels will occur outside

scheduled working hours. This time will be compensated in accordance with the Enterprise Agreement,

including the option of time in lieu or overtime arrangements to account for this characteristic of the

position.

Town Hall, 18-28 St John Street

Launceston

T 03 6323 3000

E

Town Hall, 18-28 St John Street Launceston

T 03 6323 3000

E

mailto:

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