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Performance Manager

Full time at a Laimoon Verified Company in Australia
Posted on April 23, 2024

Job details

Job Description The performance manager role will support the Coles 360 partnerships team to ensure online performance is driving incremental revenue. The ideal candidate should have a proven history of exceeding sales goals and existing in-roads with media contacts at CPG companies and agencies in Australia. Experience in ecommerce media and sponsored search are a plus. Planning of supplier investment strategies  Identifying untapped market segments or opportunities for increased reach and revenue. Support the Coles 360 measurement suite, to provide transparent and comprehensive reports on campaign performance. Foster strong relationships with both Partnership Team and Advertisers developing campaign goals & strategies that align with their objectives. Adjusting bids & auction performance in real-time to capitalise on emerging opportunities or mitigate underperforming areas. Define clear performance objectives and key performance indicators (KPIs) for each campaign. Aligning bidding strategy with these objectives. Generate revenue and strive to exceed target quota. Utilise existing networks & intelligence tools to identify & contact prospective brand and agency contacts Offer smart client research, trends & ideas (i.e. valid business reasons) to drive interest & cultivate relationships Dissect each brand organisation to uncover different rivers of funding (shopper marketing, brand, ecommerce, national media agency) with the intent to simultaneously unlock and elevate each relationship Own a room (even virtually) - present dynamically and instill confidence to challenge our suppliers in a kind, smart and creative way to ensure we are doing what is best for both businesses long-term Communicate with category managers regarding "VIP" account outreach, pipeline, messaging + SKU prioritization Track outreach & sales activity pipeline using CRM tool, Salesforce Qualifications 2+ years' experience in advertising or media sales In-depth understanding of digital & performance marketing, Working knowledge of retail, eCommerce and digital monetization programs as well as Ad Tech Industry knowledge Proficiency in data analytics. Experience with web analytics tools, such as Google Analytics / Adobe Analytics, and ideally a Retail Media centric platform such as CitrusAd, Criteo, Pacvue. Strong understanding of CPG environment either through direct sales experience or similar exposure BA/BS degree in marketing, business or related field Proficient in Microsoft suite products Efficient time management skills - able to sustain timeline management and campaign deliverables  Experience in various CRM, Sales Intelligence and Ad Server platforms and/or the ability and willingness to learn quickly Behavioral Traits: Strong leadership qualities - trust, loyalty, empathy, forward thinking, self-starter Strong organisation skills - proving the ability to prioritise to ensure deadlines are met Ability to problem solve focused on being solution oriented Excellent interpersonal communication skills Solution oriented mindset Proven thought leader in strategic planning and operational efficiencies  Ability to work in a team environment  Key Stakeholder: SVP of Client Services at CitrusAd Client Success Managers at CitrusAd Coles 360 Media Specialists Head of Ad Operations at Coles 360 Operations and Delivery Lead at Coles 360 Commercial Development Lead at Coles 360   #LI-AG1 Additional Information Benefits Free gym membership Additional 5 days leave each year after 2 years Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.  Rewards and recognition - shop our rewards store front when you receive points Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network. Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes  A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, Égalité, enABLE and Embrace (reconciliation action plan) programs.    Parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits.  Access to counsellors, psychologists and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs.

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