Chapter Area Lead 1:1 Marketing (Executive Manager)

Chapter Area Lead 1:1 Marketing (Executive Manager) Lead a high performing 1:1 Marketing Chapter Area that's responsible for creating impact Play a critical role in developing skills & capabilities of your team Join an industry-leading organisation that invests in a brighter future for all Australians See yourself in our team This role is part of the Marketing & Corporate Affairs (MCA) team,mitted to drive CBA's brand and reputation, working closely with the business to deliver insight-led creativity to engage our customers,munities and broader stakeholders. The Chapter Area Lead, 1:1 Marketing sits in the Retail Marketing Centre of Excellence, part of the broader MCA team. The purpose of the 1:1 Marketing Chapter Area is to bring data and creativity together to deliver engaging direct customermunications that have measurable impact. The team thinks customer first, is measurement obsessed, pursues continuous improvement and delivers insight-led creative. Your direct leader is the Retail Marketing Centre of Excellence Lead. Do work that matters The Chapter Area Lead, 1:1 Marketing is a leader of leaders with deep direct marketing expertise, focused on the leadership and development of Chapter Leads, designing the chapter capability roadmap and resource plan, and collaborating with Marketing Leads, Crew & Centre of Excellence Leads to deliver on customer oues. Specifically, you will: Build and lead a high performing team by ensuring the learning, development and growth of chapter members Determine the skillsets and capabilities needed for the team and drive the acquisition and retention of talent Define and lead the direct marketing capability uplift approach for the chapter area, through to delivery of capability uplifts Embed and continuously improve the consistency of tooling, standards and methodologies for direct marketing execution across the chapter area Define and lead adoption of experimentation, personalisation and optimisation to continuously improve customermunications performance Proactively identify and mitigate risk through the end-to-end delivery of direct marketing including having an expert understanding and application of regulator requirements Work in close partnership with stakeholders in data, digital, CE&D, Marketing Strategy & Planning and domains to foster a cohesive customermunications ecosystem Role model and embed agile ways of working within the Chapter, Chapter Area and broader partner ecosystem We're interested in hearing from people who have: Deep understanding of direct customermunications and the regulatory environment in which it operates Proven capability leading direct customermunications strategy and delivery Outstanding people leadership and development capability Growth mindset orientation with demonstrated flexibility, creative problem solving and ability to navigate ambiguity A track record leading teams with quality execution in a fast-paced delivery environment Extensive experience influencing and negotiating with multiple stakeholders Proven track record of using performance and customer insights to develop and optimise contact strategy Proven performance mindset oriented around business and customer impact If this sounds like your next career opportunity, we'd love to hear from you! Working atmBank AtmBank, we support our people with the flexibility to balance where work is done with at least half their time each month connecting in office. We also have many other flexible working options available including changing start and finish times, part-time arrangements and job share to name a few. Talk to us about how these arrangements might work in the role you're interested in. If you're already part of themonwealth Bank Group (including Bankwest, x15ventures), you'll need to apply through Sidekick to submit a valid application. We're keen to support you with the next step in your career. We're aware of some accessibility issues on this site, particularly for screen reader users. We want to make finding your dream job as easy as possible, so if you require additional support please contact HR Direct on 1800 989 696. Advertising End Date: 19/04/2024 Job ID REQ209181