Consumer Marketing Specialist

Overview:As an Assistant Brand Manager, you will play a pivotal role in supporting the development and execution of brand strategies to drive growth and enhance the customer experience. Working closely with the Brand Manager and cross-functional teams, you will contribute to the success of brand initiatives across various channels and touchpoints.Responsibilities: Brand Strategy: Assist in the development and implementation of brand strategies aligned with company objectives and consumer insights. Marketing Campaigns: Support the planning and execution of integrated marketing campaigns, including advertising, promotions, and digital initiatives. Market Analysis: Conduct market research and competitive analysis to identify trends, opportunities, and challenges in the retail landscape. Cross-Functional Collaboration: Work closely with internal teams such as merchandising, finance, and creative services to ensure alignment and execution of brand initiatives. Performance Tracking: Monitor and analyze key performance metrics to evaluate the effectiveness of brand initiatives and recommend optimizations as needed. Skills: Bachelor's degree in Marketing, Business Administration, or related field. 2+ years of experience in brand management, marketing, or related roles. Strong analytical skills with the ability to interpret data and insights to drive decision-making. Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams. Passion for retail, consumer trends, and understanding of the Australian market landscape.