Employer Brand Lead

Company Description We shape culture, by sparking conversations, informing and entertaining our

communities. We bring people together by celebrating the big occasions and connecting

the everyday moments. Australia belongs here.

As the home of Australia's most trusted and loved brands spanning news, business

and finance, lifestyle, entertainment, and sport, we pride ourselves on creating and

curating quality content, accessed by consumers when and how they want.

Nine is Australia's largest locally owned media company with investments spanning

total television, total audio and total publishing. Nine's assets include the 9 Network

and 9Now, major mastheads such as The Sydney Morning Herald, The Age and

Australian Financial Review, nine.com.au, Pedestrian.TV, and Drive, subscription video

platform Stan, talk radio stations 2GB, 3AW, 4BC and 6PR and majority investments in

Domain and Future Women.

Job Description The Employer Brand Lead is responsible for communicating the employee value proposition for Nine, through communication & marketing activity, with a focus on external audiences.

The role will work closely with the Head of Employer Brand & Experience to drive Nine's employer brand activity across both group-level brand and multiple talent segments. Core to the role is articulation of Nine's EVP through brand activity, social media content planning, and management of campaign activity, key partnerships and channels. The role works directly with Talent Acquisition & business stakeholders on designing activity that will positively impact hiring outcomes (eg: volume, time to fill, quality of hire etc). This role is supported by the Content & Design Specialist to develop relevant content for Nine's employer brand needs.

Deliver employer branding activity for the business, both with a group-level lens and a divisional/talent segment focus including recruitment marketing activity (organic and paid campaigns)

Develop the employer brand content plan for the business

Maintain and update Nine's careers website

Develop and deploy external brand narrative in market and consider appropriate forums/channels to advocate the employer brand

Report on brand and campaign success through the recruitment funnel to inform business decisions on hiring, determine ROI of activity and inform future tactics

Collaborate with the Employee Experience team to ensure Nine's employer brand accurately reflects the internal experience whilst marrying up with external talent expectations to positively shape their perceptions

Conduct relevant benchmarking exercises and playback external market perception of Nine's brand as an employer

Prepare reporting and recommendations from various data sources (including careers site, LI data, job ad performance etc) and provide information on external candidate market behaviour, and competitor insights (through both industry and talent lenses)

Develop and deliver employee advocacy or other relevant programs when required

Support the design and development of internal communications for Employee Experience activities within the business at times

Work with the Talent Acquisition team to build their employer brand capability

Work in partnership with external partners, channels and suppliers

Qualifications Essential

Social media marketing (including campaign development & management) knowledge

Experience using one or more of the major social media/search engine marketing platforms (Facebook, Instagram or LinkedIn, Google)

Social media content planning and development experience

Coaching others and building their capability

Influencing and stakeholder management skills

Autonomous and self-driven

Proactivity and high initiative

Data and analytical mindset

Desirable

Knowledge of Talent Acquisition processes and systems (ATS)

Previous experience in Employer Brand/Marketing, talent campaign management and candidate channel advertising platforms

Previous experience in marketing, campaign management and social advertising platforms

Experience updating content on websites

Previous exposure to Talent Acquisition teams & processes

Additional Information Our Commitment to Diversity and Inclusion: At Nine, we are committed to fostering a workforce that embraces all aspects of diversity and inclusion and where practices are equitable to ensure our people experience a sense of belonging. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best. Should you require any adjustments to the recruitment process in order to equitably participate, we encourage you to advise us at the time of application.

We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, nationalities, backgrounds and cultures.

Disclaimer:We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.

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