Performance Marketing Associate
Job details
About Gorilla Commerce At Gorilla Commerce, we’re committed to bringing you durable, high-quality products at reasonable prices that make everyday life easier. Our vision is to continually innovate and improve our products based on customer needs and industry trends. We are the owners and developers of brands including Gorilla Grip, Sofa Shield, Kangaroo, Grip Master, Ninja, Home Genie, Mighty Monkey, The Connecticut Home Company and LaLa Loom. Make Stuff Happen Based in Westport, CT, Gorilla Commerce is a Top 10 Branded Amazon US seller with rapid growth plans. We’re a fast-paced environment with a relentless focus on the customer. We are a dynamic group of dog lovers who operate at the intersection of creativity and analytics to create and provide obsession-worthy products that consumers demand. What you’ll do As a Performance Marketing Associate, you will play a crucial role in driving the success of our advertising campaigns on Amazon and the Off- Amazon platforms. You will be responsible for executing and optimizing digital marketing initiatives, with a focus on maximizing ROI and delivering measurable results. Working closely with our team of advertising experts, you will have the opportunity to work on a diverse range of projects and contribute to the growth and success of GCs' businesses. The ideal candidate will be able to thrive in a fast-paced environment, juggling multiple priorities at once. Flexibility, organization and communication skills, and the ability to prioritize in a constantly changing and highly ambiguous business environment are also key. As an innovative online branded consumer goods company, we are committed to bringing high-quality products to our customers to make everyday life easier – the right person for this role will ensure customers are seeing our products and converting from browsers to buyers. Responsibilities
- Plan, create, and optimize Amazon and Off-Amazon paid marketing campaigns across the Gorilla Commerce portfolio of brands.
- Conduct keyword research and analysis to identify high-performing keywords and optimize campaign performance.
- Monitor and analyze campaign performance data to identify trends, insights, and opportunities for optimization.
- Manage advertising budgets effectively to maximize ROI and achieve company's objectives.
- Collaborate with cross-functional teams to ensure alignment of advertising strategies with overall business goals.
- Stay updated on industry trends, best practices, and new features on the Amazon platform to continuously improve campaign performance.
- Elevate reporting analysis skills, proficiently utilizing Excel to interpret diverse reports and strategically align information to achieve set goals.
- Create and deliver weekly/monthly advertising reporting for leadership.
- Bachelor's degree in Marketing, Advertising, Business, or related field.
- We are seeking candidates with 2-3 years of digital marketing experience, specializing in performance marketing on the Amazon advertising platform - While Walmart experience is preferred, it is not mandatory .
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Detail-oriented with strong organizational and project management skills.
- Proactive mindset with a passion for staying updated on industry trends and best practices.
- Proficiency in Microsoft Excel and other relevant analytics tools.
- Google Ads or other digital marketing certifications are a plus.
- Ability to work in a fast-paced high-pressure environment without sacrificing accuracy and attention to detail.
- Passionate – someone who puts forth 110% effort in everything they do
- Dependable and committed. You own your tasks and take full accountability
- Comfortable with change and ambiguity
- Detail Oriented Team player with excellent time management skills but with the ability to flex on a dime for ever-changing business needs
- Highly entrepreneurial mindset with a “get it done” attitude and approach
- Strong problem-solving skills
- Strong interpersonal skills, excellent communication (written and verbal) and presentation skills.
- This position is open to all international applicants.
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