Social Media Marketing Specialist

We are looking for a talented Social media Executive to administer our social media accounts. You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.As a Social media Executive, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company's views creatively.Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.Roles and Responsibilities:Developing engaging social media strategies.Managing social media platforms of the organization.Scheduling social media posts.Engaging followers with regular company updates.Creating brand awareness to gain audience attention.Overseeing Social Media teamwork.Responding to the comments on social media on time.Creating paid social media campaigns for advertising.Monitoring social media metrics and ROI.Analyzing social media trends.Assisting the HR department with hiring and training new employees.Preparing social media engagement and activities reports.Optimizing social media content effectively.Coordinating with Graphic Designer and other team members.Staying up to date with the latest social media advertising efforts and goals.Requirements:Bachelor's degree in Communication, Marketing, or a related field.Proven work experience as a Social Media Analyst, Social Media Strategist, Social Media Executive, or a similar position.Demonstrate the ability to understand the engagement metrics and KPI's.Excellent knowledge of research requirements for social media strategy.Sound knowledge of social media scheduling platforms such as Hootsuite, Buffer, and others.Exceptional team management skills.Outstanding proofreading and editing skills.Strong oral and written communication skills.Ability to work for long periods of time as and when required.Sound knowledge of paid social media advertising.Ability to write catchy content.Excellent ability to manage multiple projects and prioritize them.In-depth understanding of various social media platforms and their algorithm changes.Strong organizational and time management skills.Outstanding brand awareness experience will be preferred.A keen eye for details. PRB