Influencer Manager

Know the Company :CoinSwitch breaks down the complexities in Crypto, empowering the everyday Indian to make informed investment decisions on a simple and trusted platform. When we started up, Crypto was a field reserved for specialists. Today, over 20 million users trust CoinSwitch to learn, purchase and invest in Crypto. That makes us India's largest crypto app.On CoinSwitch, users can invest in Crypto with a few simple taps, either as a one-time purchase or in regular intervals through an SIP. But simplicity is not a substitute for informed decisions. A CoinSwitch user spends 27 minutes on our app—to learn about Crypto and Web3 through our educational content and understand the market sentiments through CRE8, the Crypto Rupee Index.But we are just getting started. CoinSwitch not only plans to double down on making Crypto accessible to everyone but is on track to become the one-stop wealth-tech destination for every Indian.For more information about CoinSwitch, find additional resources here: https://linktr.ee/coinswitchcareers What would your typical workday look like?Developing and executing influencer marketing strategies and creative campaignsIdentifying and building relationships with key influencers, bloggers, vloggers, and content creatorsAnalyzing and reporting on campaign performance, using insights to optimize future campaignsCollaborating with our Brand Team to ensure a cohesive and engaging brand narrative across all channelsManaging negotiations and contracts with influencers, ensuring alignment with our brand's goals and budgetStaying ahead of trends in digital marketing, particularly within social media and influencer spheres, to keep our brand at the forefront of innovationWhat we're looking for?4-6 years of experience in influencer marketing, social media marketing, or a related field, with a preference for those who have worked within the finance or tech industriesA proven track record of successful influencer campaigns, with a portfolio that showcases your ability to connect with audiences and drive engagementStrong analytical skills to measure and report on campaign performance, with an ability to pivot strategy based on data insightsExcellent communication and negotiation skills, capable of fostering long-term relationships with influencers and content creatorsA knack for creativity and innovation, constantly seeking new ways to engage audiences and amplify our brand messageWhy Join Us?At CoinSwitch, you'll have the unique opportunity to lead influencer marketing initiatives, working on projects that not only excite you but also have the potential to redefine our brand's presence in the crypto space. You'll be at the forefront of building meaningful connections with our audience, supported by a team that values creativity, innovation, and fun. Plus, you'll be part of a culture where cool people (like us) thrive!P.S. Please include a link to your portfolio with your application.See you at the interview!Life at CoinSwitch:We take great pride in what we do, and are committed to our mission. And we have a lot of fun while at it!Here's how we do things at CoinSwitch:Customer-first: That's the North Star. Everything we do is to make our users' investment experience better and simplified.Ownership: We don't sport lab coats, but we experiment—a lot. And we take ownership. We even have a catchphrase for this: Think big, fail fast, and build better.Data-driven: The source of truth. Simple as that.Fun: PS5, anyone? Or do you prefer Foosball? Or perhaps Carrom? And yes, our HR team has a whole list of activities: Disco nights, offsites, gift boxes, and more!Speaking of lists, the perks and benefits are so extensive, this space isn't enough. Here are a few:Parenthood: Up to 8 months of Maternity leave and 1 month of Paternity leaveGender Reassignment Surgery: Be the best version of you! We'll support you and reimburse your medical bill.Disclaimer: We are an equal opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us. PRB