Content Writer

Job Overview:We are looking for a creative and talented Website Content Writer to join our Content team. As a Content Writer, you will be a key contributor to our content creation initiatives, producing engaging and high-quality website copy for SMBs. Overall Objective: Write high-quality, engaging website copy that increases leads and conversions for UK-based SMB lead generation websites, adhering to British English standards and cultural nuances.KRAs:Content Engagement and Readability:KPI: Flesch-Kincaid Reading Ease Score: Maintain above 75 score for all content (targeting easier readability for UK audiences).Accuracy and Cultural Nuances:KPI: Zero spelling and grammar errors in all content (as evaluated by a professional editor or reputable grammar checking tool).KPI: Content adheres to British English spelling, punctuation, and grammar conventions.KPI: Content avoids cultural references or slang not understood by the UK target audience.Website Brief Adherence:KPI: All content adheres to the agreed-upon website brief (word length, tone, target audience, key messages, etc.).SEO Optimization:KPI: Keyword density within the recommended range for targeted keywords.KPI: Meta descriptions optimized for click-through rates and include relevant keywords.KPI: Compelling calls to action (CTAs) that encourage conversions.Qualifications:Bachelor's degree in English, Mass Communication, or a related field.Must have studied in English medium in school.Class 12 English score to be a minimum of 90/100.Software Knowledge:Proficient in word processors (Microsoft Word, Google Docs).Grammar and spell-check tools i.e GrammarlyKnowledge of Plagiarism checkers i.e. Copyscape, TurnitinAbility to write effective GenAI promptsAbility to judiciously use AI tools for self review and continuous improvement of work quality Essential Requirements:Experience in writing website content.Written content for global markets.Strong command of grammar & punctuation.Excellent research abilities.Should have a portfolio showcasing diverse and well-crafted written content.Familiarity with SEO principles and best practices.Certification in Digital Marketing - Effective SEO Techniques.Preferred Skills / Requirements:Experience in creating content for digital marketing and social media.Detail-oriented with a keen understanding of brand consistency.Ability to adapt writing style to different audiences and platforms.Ability to collaborate effectively in a team environment.Content writing/ creative writing certificate will be preferred.IELTS certificationExperience:1- 4 years of work experience in a similar role.Career Path: As a Content Writer, you will have the opportunity to grow and advance within our organization. Continued dedication and successful content creation may lead to potential progression into roles such as Senior Content Writer or other leadership positions within the content department.Salary:  Commensurate with skill and experienceAdaan Digital Solutions Pvt. Ltd (www.adaan.com)Adaan Digital Solutions is a full-service digital agency specializing in visual communication design, content creation, content curation, and digital marketing. We offer consultation for digital transformation and fulfilling digital marketing services and solutions for businesses of all sizes and scales. As a digital fulfillment partner for leading publishers and digital agencies across Australia, India, Europe, Canada, the USA, and the Caribbean, we have built over 1 million websites for SMBs in the last 18 years of our operations. Our USP is creating Total Internet Marketing Environments (TIME) utilizing Technology, Innovation, Measurement & Experience across the web and mobile. We are proud to carry forward the legacy of the 100-year-old publishing group, Tej Bandhu Group. PRB