Senior Manager, Content Strategy

CanadaVisa.com, and related web properties including CICNews.com, is the largest private Canadian immigration resource attracting millions each month. As Canadian immigration targets continue to hit record levels year over year, CanadaVisa has remained an industry leader in providing web tools and services to those seeking to come to Canada and newcomers alike.CanadaVisa's mission is to empower newcomers throughout their entire immigration journey to Canada by providing access to reliable and digestible information, advice, and services. We take pride in the positive, significant impact we have on the journey of newcomers to Canada across all of our digital channels.The RoleAs we continue to scale and diversify our audience, channels, services, and technology products, we are searching for a self-motivated, organized, and technologically adept Senior Manager, Content & Product. This role will be crucial in maintaining our reputation as a leader in the Canadian web content space. We are seeking someone eager to grow with our organization, allowing us to help more and more Canadian newcomers. This role is initially remote, but we are opening an office in Toronto in the fall.Duties and ResponsibilitiesWith the help of executive and existing content team, you will develop a deep understanding of immigration contentDefine our audiences and user personas in a systematic wayDevelop content strategies with the executive team to better serve the needs of our user baseImplement content strategies with our content teamReview and edit content written by our content teamUse data-driven analysis to monitor the impact and success of our content strategies across our channelsDiscuss, prioritize, and plan web content and app projects with the executive teamTake ownership over cross-functional web projects, helping us develop leading immigration technologyServe as a product manager for an early stage software productRequirements & QualificationsSkillsStrong attention to detail and organizational skillsHave knowledge of - or be willing to quickly and thoroughly learn about (significant support and assistance from our team will be provided) - Canadian immigration and related industriesAble to work independently and take initiativeGreat technology skills and the ability to quickly learn new platforms (Notion, WordPress, Meta Ads, Google Sheets, Google AdManager, WebinarJam, etc.)EducationBachelor's degree in a relevant fieldExperience2+ years of experience with web or app content2+ years of experience in people management with direct reportsNice to have: 1+ years of experience in product/project managementAdditional BenefitsDental carePaid time offVision careSalaryFrom $100,000