Digital Marketing Specialist

Job Description :Digital Marketing SpecialistPrep Doctors is the leading dental training provider that offers first-class preparatory courses that prepare foreign-trained healthcare professionals to obtain licenses and practice in Canada, the US and Australia.We are looking for a fun, energetic, and creative individual to work with a small and agile marketing team primarily executing our day-to-day marketing activities and long-term growth strategy.This role requires a professional who has their finger on the pulse of educational trends, with knowledge from analyzing to presenting content in front of our ideal clients and capturing new audiences.ResponsibilitiesCommunicate regularly with cross-functional departments to provide campaign updates, discuss strategy adjustments, and address any concerns or questions.Optimize marketing funnels and improve content, websites and landing page conversion ratesOversee search engine marketing (SEM) initiatives to improve and drive targeted traffic to our website.Develop and execute strategic paid media plans focusing on search and social ads.Build highly personalized nurturing email campaigns.Developing Marketing/sales automation to ensure leads are properly qualified and followed up on.Conduct daily social listening, analyze trends, competitors and community management.Collaborate with the Marketing team to write, publish and maintain a cadence of Blogs, articles, posts, and emails for related useful content.Pro-active in identifying outreach opportunities including sponsors, Influencers, events and podcasts.Assist in the planning and scheduling our content across Instagram, Facebook, YouTube, TikTok, X and Google on editorial calendar.Repurpose and summarize long-form video content into other formats including emails, blogs, landing pages and social captions.Prepare marketing reports and performance metrics in a clear and actionable manner.Qualifications3-5 years of experience in a digital marketing role, preferably with a growing start-up.Experience with CRM marketing automation software (Zoho, HubSpot, Salesforce)Demonstrated ability to develop and implement successful marketing strategies that drive customer acquisition, engagement, and retention.Expertise with SEO tools (ahrefs, Semrush)Proficiency in managing digital advertising campaigns, with a strong understanding of performance metrics.Excellent communication, collaboration, and problem-solving skills.Strong project management skills using (Asana, Jira, Trello)Solid understanding of the social platform's management systems and content-planning apps.Excellent communication and interpersonal skills.An ability to multitask and thrive in a fast-paced environmentAbility to work both independently and collaboratively with other team membersBenefitsCompetitive salary Comprehensive benefits package including health, dental, and vision insuranceOpportunities for professional growth and development Collaborative and supportive work environment fostering career advancement Higher education