Head of Marketing

About Moncel Moncel is one of the fastest growing companies in the online education space. With 7 international brands, and operations in Canada, Australia, and the United States, we are an exciting blend of the technology and learning sectors. Our company is made up of a rapidly growing team of talented professionals, focused on delivering the highest standard of online training to the food and hospitality sectors worldwide.

Over the last decade, our start-up has grown from a small team of two in Brisbane, Australia to a global group determined to improve the way online education is performed. In addition to our business goals in commercial training & education services, we are proud of our commitments to charitable activities. Moncel regularly engages with and donates to organizations that support the community in the area of public health, as well as helping feed tens of thousands of people each year.

About the Role

The Head of Marketing forms an integral part of the leadership team at Moncel. They are responsible for the management of all brands across the US, Canada and Australia, with the objective of developing our direct B2C & B2B channels. We are looking for a leader to drive and align the organization's marketing strategy to our strategic business plan. The Head of Marketing will drive and manage campaigns and strategies to build Moncel's 7 brands in the market, while growing and supporting a talented marketing team. Success in this role will be measured by the direct / organic growth of the business as well as brand awareness across key industries and customer profiles.

What You'll Be Doing

Collaborate with executive leadership team to develop strategic marketing initiatives

Develop a rolling 12-18 month Marketing Roadmap

Plan and execute key marketing programs

Keep up to date on emerging market trends and competitors

Coordinate multiple channels of marketing strategies, including owning the websites, landing pages, social media, and paid advertising for our 7 brands

Drive Marketing Qualified Leads to support the sales team

Oversee and provide guidance on all paid advertising initiatives, including Google ads, Bing ads, and remarketing

Raise brand awareness, while attracting customers and driving engagement and loyalty

Provide direction on our top of funnel branding, marketing communications, and communication strategy

Oversee marketing & advertising creative, from ideation through to execution, to deliver exceptional marketing campaigns

Lead and build the Marketing Team through hiring, coaching, and development

Collaborate with our Sales and Product teams to align our commercial objectives of promoting and driving awareness of our products and services

Monitor and evaluate the overall performance of the Marketing Team against predetermined targets

Measure, analyze, and report on programs, campaigns, OKRs, and KPIs for the marketing team

Maintain knowledge of trends, best practices, regulatory changes, and new technologies

Your Qualifications

Proven track record of marketing budget management and meeting/exceeding targets

Demonstrated ability to deliver marketing initiatives that result in an immediate sale

Demonstrated ability to deliver marketing initiatives that result in MQLs for a sales team

Proficiency in developing detailed marketing roadmaps

Advanced skills in designing and delivering effective marketing campaigns

Experienced in producing and delivering reports that clearly show marketing performance

Hands-on experience with paid advertising tools

Hands-on experience with Analytics tools

Hands-on experience with Hubspot

Technical proficiency demonstrated by the ability to understand and review marketing automations, workflows, and system integrations

Project management skills including the use of Jira for marketing workload management

Ability to produce clear and comprehensive marketing brief documentation

What We Offer

Opportunity to be part of a rapidly growing company with global reach

Competitive benefits package

Dynamic work environment with opportunities for career growth and development

Interview Process

The hiring process at Moncel is designed to select the best candidates for high performance team. It starts with an initial screening interview to gauge qualifications and fit. We then delve into a detailed evaluation of skills and past experiences, including aptitude and practical skills testing. Candidates are also required to provide a comprehensive work history, ensuring a transparent understanding of their professional journey. The final stage involves senior management focusing on cultural fit and alignment with our core values. This thorough process is key to maintaining our high standards and finding candidates who embody our ethos and objectives.

Please Note

We are an equal opportunity employer. All applicants must be authorized to work in Canada. Any applicants not meeting this criteria will not be considered eligible for the position.

#J-18808-Ljbffr