Senior Product Marketing Manager - Tubular Labs

Position Overview:

We are seeking a dynamic and customer-focused Product Marketing Manager to join our fast-paced team. The ideal candidate will be responsible for driving go-to-market (GTM) strategies, providing sales enablement and training, and collaborating closely with product & marketing teams.

This role demands exceptional written and verbal communication skills, a passion for technology, and a knack for translating technical features into compelling value propositions. Bonus points if you have experience in media, particularly in digital publishing or social media.

Key Responsibilities:

Develop and execute go-to-market (GTM) plans for new product launches, including positioning, messaging, pricing, and sales enablement strategies.

Create collateral, presentations, and training programs to equip client-facing teams with the knowledge and tools needed to effectively promote Tubular Labs' products.

Collaborate with cross-functional teams, including product management, sales, support, and marketing, to align product messaging and positioning with overall company objectives.

Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.

Develop deep customer insights through research, interviews, and data analysis, ensuring that customer feedback informs product development and marketing strategies.

Craft compelling and persuasive content for marketing collateral, including website copy, case studies, whitepapers, emails, and blog posts.

Act as a subject matter expert on Tubular Labs' products, providing guidance and support to internal teams and external stakeholders.

Qualifications:

Bachelor's degree in Marketing, Business Administration, or related field. 3+ years of experience in product marketing or related roles within the technology industry, preferably in the SaaS or analytics space.

Proven track record of successfully launching and marketing B2B products, from ideation to execution.

Strong analytical skills with the ability to interpret data and insights to drive informed decisions.

Exceptional written and verbal communication skills, with an ability to articulate complex concepts in a clear and concise manner.

Demonstrates outstanding interpersonal skills and the ability to influence stakeholders at all levels of the organization, leveraging expertise, persuasion, and diplomacy to garner support and drive initiatives forward.

Collaborates effectively with cross-functional teams, fostering strong relationships and communication channels to drive alignment and achieve shared goals, even in situations where direct authority may be lacking.

Passion for technology and social media, with a keen understanding of industry trends and dynamics.

Salary: $125k - $145k

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