Digital Engagement Specialist - Spirits

Ireland Penthouse, Donnybrook House, Dublin 4, DUB D04WN59, IRL Ireland Penthouse, Donnybrook House, Dublin 4, DUB D04WN59, IRL Mark Anthony Brands International (MABIUC) is a leading multinational alcohol beverage business, known for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and many more. We develop and market a wide variety of alcohol brands ranging from premium spirits to Ready to Drink (RTDs) beverages. Sales of our U.S. focused brands total more than 85m cases per annum through our US affiliate Mark Anthony Brands Inc., the fastest growing major beer co. in the United States. Our Canadian affiliate Mark Anthony Wines & Spirits, Canada’s largest premium wine, beer and spirit distributor, offers a combination of our proprietary brands, as well as some of the leading international wine, spirit and beer brands. MABIUC is also in the process of developing new markets for our fast-growing brand portfolio, through a direct distribution model as well as indirectly through some of the world’s leading beverage marketing and distribution companies. At MABIUC we hire passionate people because nothing great is done without passion. We trust those closest to the work to do what’s right, to act like an owner. We are growing a lasting legacy, where people come first. Location This role is based out of our Dublin Office. We love our office and the setting it provides for celebration and collaboration. But we also appreciate the opportunity to work remotely can energize you too, so we do offer flexible arrangements! What you’ll do As our new Digital Engagement Specialist as part of our Global Spirits team, reporting to our Digital Marketing Manager and supporting the wider brand teams and local market stakeholders, you will be responsible for running the day-to-day creative and operations across our social channels, online and trade communities, and our direct to consumer channels (DTC). You will lead all aspects of Social Media Management for the Spirits Portfolio at Mark Anthony Brand International. You will be responsible for the day-to-day design and implementation of effective community management programs with specific focus on attracting, cultivating, and engaging our online communities across a variety of digital platforms. You willalso run the day-to-day DTC operations in tandem with our central Digital Centre of Excellence Team under the guidance of our Digital Marketing Manager. Additional key responsibilities include:

• Work with the Global Brand Teams on Direct-To-Consumer (DTC) store strategy, stock levels, product catalog, pricing, merchandising, payments, customer care, fulfillment, web updates, content, and traffic driving activation
• Work closely with our experts in the Digital Centre of Excellence to build out our DTC channels across all Spirits brands in the portfolio
• Support in developing and executing a world class Social Media strategy, that aims to ensure brand growth, relevance, and advocacy.
• Develop monthly, quarterly, and annual content plans that align with core brand values, to ensure relevance and visibility within the timeline.
• Work with agency partners to execute multiple brand campaigns per year across both local and international markets.
• Identify content gaps, and work with Digital Marketing Manager, Brand Teams and Content partners to develop content to meet the changing needs of each brand and platforms.
• Engage our online and trade communities with communications and content to build advocacy.
• Develop listening strategies to maximise outbound community management.
• Reporting monthly, quarterly and annually to ensure we are achieving KPIs, and optimising strategies as required.
• Manage content repository ensuring that global marketing and trade teams have access to globally created and approved content.

What you’ll bring

• Bachelor's degree in Digital, Marketing, Commerce or related fields, or equivalent job-related experience.
• +3 years’ experience managing brand social media communities, ideally with the alcohol beverage or FMCG industry.
• developing and executing community management and social media strategies.
• Experience in Direct to Consumer (DTC) channels, and driving traffic via organic and paid media & content is a must.
• Experience with social media management and listening programs, as well asworking with creative, media and influencer agencies.
• Experience with Adobe Creative Suite (Photoshop / Premiere specifically) is not required, but would be an advantage.

Who you are

• Strong collaboration, teamwork and relationship building skills, working alongside marketing & brand teams.
• Excellent problem-solving and project management skills.
• Outstanding creativity, written and visual communication skills.
• Can demonstrate creative thinking when it comes to content generation and content production briefing.
• Ability to craft compelling engaging social copy in line with the brand TOV and core values.
• Keen and active interest in digital trends and popular culture.
• Have a positive, proactive ‘can do’ attitude and a ambitiously curious mindset to be best in your craft.
• Excellent communication skills, both written and oral.

We thank all candidates for their curiosity about MABIUC and we will get in touch with those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter. ________________________________________________________________________ At MABIUC, we live by our 5 Core Values every day: Sense of Urgency Our business moves fast and so do we. We understand the power of now. We have relentless drive and believe if it can be done, we’re the ones who will do it first. Authenticity We need to stay real because our brands, our stories and our culture must remain genuine to thrive. When we have the best intentions for all, we create space to be our whole selves and do great things together. Our lives are complicated enough. So why use 50 words when you can use 5? We thrive in ambiguity and change, but we also know how to translate our goals into simple explanations and actions. Humility Egos distract us. When we’re humble, we’re open to listen, take feedback and change direction quickly. We’re here for each other, and together we do great things. Trust We respect and rely on each other. Trust is the backbone of our relationships, and we work hard not to break it. This level of trust allows us to be all-in and take comfort in the support of our teams. ________________________________________________________________________ Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the Republic of Ireland. #J-18808-Ljbffr