Manager Marketing Analytics

Your Mission The Global Analytics & Data Products Team is building a best-in-class team in support of Stellantis’ new Software Group. Reporting to the VP, Business Analytics & Econometrics you will handle perfecting the end-to-end marketing funnel for the group's brands across digital and direct channels. Your mission is to work alongside our Business Management and Marketing partners to bring science to the development of the vision, strategy, and optimization of the campaign roadmap. Responsibilities of the Role:

• Establish a healthy reporting ecosystem in partnership with our VP of Marketing and regional business leads.
• Measure, report, and communicate the performance of the email and push channels and the CRM database.
• Partner with global and regional teams to develop hyper-localized global programs and channels strategies.
• Optimize the collection of data from diverse sources in partnership with ad-agency, Data Engineering, and IT
• Collect and build visibility into user behavior to make recommendations for audience and messaging enhancement
• Collaborate with Marketing team members to continuously improve effectiveness and efficiency via AB testing.
• Collaborate with Brand Marketing and IT to perfect and future proof our CRM and digital platforms.

Top Performers will be able to demonstrate:

• Measurable consumer engagement impact through analysis, retrospective analysis or products built.
• Measurable revenue impact through research and retrospective analysis
• Measurable consumer experience impact through analysis, retrospective analysis or products built.
• Qualitative and quantitative deductions from experimentation that lead to product optimization.
• Knowledge of data collection, processing, and storage requirements for marketing.
• Ability to create thoughtful attribution logic and develop mechanisms to measure marketing attribution seamlessly.
• A bi-directional “data translator” who knows how to tell a story with data.
• Versed at discussing and defining requirements with IT based on business inputs.
• Commitment to upholding data privacy and data management best practices.
• Be able to work under minimal guidance while excelling in a collaborative team environment.
• Experience working with external data partners and agencies.

Qualifications

• Solid years of experience in digital, direct, and marketing campaign analysis
• Bachelor’s degree or higher
• Expert technical skills, specifically in Salesforce and Google Analytics or other similar tools such as Adobe Analytics
• Strong skills in SQL, Python, or other data programming languages
• Experience with Power BI or other related visualization tools.
• Open-mindedness and team spirit are mandatory.
• Good storytelling and synthesis skills between science, marketing, and creativity
• You show initiative and have good interpersonal skills, passion and humanity first.
• Knowledge of JavaScript is a plus.
• Passion for software development and the automotive industry is a plus

Your Platform A truly global company, we have headquarters in Amsterdam, Paris, Turin, and Auburn Hills. We also have technology hubs on the west coast of the United States, in Brazil, Poland and India. These locations are the nerve center of our company, where the best ideas combine with unrivaled rigor to create the biggest and best automotive experiences in the world. Our World Great mobility solutions start with great people! This is an exciting time to join us! Stellantis is a leading global mobility player guided by a clear mission: to provide freedom of movement for all through distinctive, appealing, affordable and sustainable mobility solutions. Our Company’s strength lies in the breadth of our iconic brand portfolio, the diversity and passion of our people, and our deep roots in the communities in which we operate. In this new era of mobility, our portfolio of brands is uniquely positioned to offer distinctive and sustainable solutions to meet the evolving needs of customers, as they embrace electrification, connectivity, autonomous driving and shared ownership. Founded by visionaries who infused them with passion and competitive spirit, these brands have made automotive history for more than a century and continue to speak to customers and inspire our employees today. The driving force behind us is the diverse and talented group of men and women around the world who bring their passion and experience to their work every day. And while we are a truly global organization, we remain deeply rooted in the communities in which we operate, and our people live and work.