SENIOR BRAND MANAGER

Translate marketing insights and analysis of key issues and opportunities into clear & compelling Brand Plans - detailing execution of Category Strategy, Pricing & Channel Strategy, Promotions Plan and Innovation Plan to deliver agreedgrowth agenda (volume, value, profit)DescriptionTranslate marketing insights and analysis of key issues and opportunities into clear & compelling Brand Plans - detailing execution of Category Strategy, Pricing & Channel Strategy, Promotions Plan and Innovation Plan to deliver agreedgrowth agenda (volume, value, profit)Track and monitor performance of your brands against financial targets and plansIdentify, define, develop, deliver & track insight-driven innovation and renovation that is accretive to the brand and category (volume, value, profit).This includes defining the product & packaging solution, for customer team the trade solution, and for consumers compelling communicationPartner with the Consumer Insights team to generate brand-relevant insights from all touch-points; including market & internal analytics, competitive intelligence, consumer behaviour, trend data and other appropriate sourcesLead creative agency through the Communication Strategy process for yourbrand(s), culminating in the deliver of a Communication Strategy sign off and campaign judging and sign off of above-the-line and below-the-line campaigns vs the agreed brand blueprintSet pricing targets informed by your in-depth understanding of brand positioning and by leveraging pricing insights and guidelines provided byRevenue ManagementEnsure key day-to-day Brand Management tasks are executed fully and to a high level of quality including S&OP forecasting, media planning, customer promotion tracking, Marketing Investment spend and management, quality tracking, brand health and share tracking and range managementQualificationExperience4+ years brand and marketing experience with a proven track record of working across functions to deliver marketing excellence and brand growthWell-rounded consumer goods experience- spanning Marketing and preferably Customer rolesConsumer obsession and insights-driven- a thirst for understanding how consumers operate within your category and use that to drive strategy and decision makingStrategic savviness and financial acumen- with the ability to shape a plan to grow your category, drive its execution, and understand the trade offs involved in pulling various leversRoute to market know how- a robust understanding of both modern and general trade

#J-18808-Ljbffr Product & Brand Marketing