Category Management Executive

Overview

In this role you will have the opportunity to support with the delivery of category plans and insights for Birds Eye Ireland. This role is a great foundation for learning the ropes of Category Management & Insights; you will be able to build strategic relationships with Commercial, Revenue Growth Management and Marketing teams & be a pivotal contact in providing the necessary insights to make key business decisions. This role includes being the voice of the shopper & consumer internally, creating and implementing the best point of purchase solutions, driving growth for both Birds Eye and the retailer along with transforming the shoppers and retailers’ view of savoury frozen.

Responsibilities

• Develop a working knowledge of the Frozen Food Category including market segmentation and trends to enable more effective reporting.

• Ownership of key categories within the business, working cross functionally to drive growth within these categories.

• Thinking with a shopper centric mindset, bring the shopper and consumer view to the internal team aiding in the delivery of innovation launches and through the line marketing campaigns, always keeping the shopper at the forefront of business decisions where appropriate.

• Through analysis and study of multiple data sources, develop an unassailable level of Frozen category insight which will drive business actions and growth:
  
  
  • Utilise and understand Nielsen, Kantar, Dunnhumby and other market demographic, EPOS, loyalty data and systems used to generate the information for category analysis.
• Create, develop, and deliver regular category updates for internal & external stakeholders.
  
  
  • Provide business analysis including updates on sales, distribution, ROS, and any opportunities within the market.
  • Monthly updating, monitoring, and sharing of category databases.
  • Use data analysis to show evaluation of market and category performance with a focus around NPD and Range Review analysis.
  • Creation of distribution and gap analysis reports to enable the team to identify distribution and ranging opportunities.

• Prospective work on ad-hoc projects, both cross functionally and individually to drive the utilisation of category data and growth for both Birds Eye and the category.

• Recognising the role Category Management plays internally versus externally and how cross functional collaboration is key.

Qualifications

• Previous FMCG experience but if you are comfortable in a fast-paced environment and able to manage changing priorities.
• Ability to both create and present visually appealing, persuasive, effective presentations.
• Working knowledge of MS Excel and PowerPoint.
• Experience in deriving insights from data (either through working with a data agency or in an insights role).
• Understanding of the principles of Category Management
• Strong prioritisation and communication skills.
• A curious and inquisitive mindset.
• Entrepreneurial thinking.
• Comfortable with working at pace.
• Thrives in a team environment but can also work independently.

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