Public relations - Assistant Manager

Job description PR ASSISTANT MANAGER Responsibilities:

• Develop and implement comprehensive PR strategies and campaigns to promote our brand, products, and initiatives.
• Cultivate and maintain strong relationships with journalists, editors, bloggers, and influencers across relevant media outlets and platforms.
• Write and distribute press releases, media pitches, and other PR materials to secure media coverage and positive publicity.
• Coordinate interviews, press briefings, and media appearances for company spokespeople and executives.
• Monitor media coverage and industry trends to identify opportunities, threats, and emerging topics for proactive and reactive PR efforts.
• Respond to media inquiries and manage media relations effectively, ensuring accurate representation of the company's messages and values.
• Plan and execute special events, press conferences, and media tours to support PR initiatives and product launches.
• Collaborate with cross-functional teams, including Marketing, Sales, and Product Development, to align PR efforts with broader business goals.
• Manage crisis communications and reputation management efforts, providing timely and transparent responses to mitigate negative publicity or issues.
• Measure and analyze the effectiveness of PR campaigns using key metrics and KPIs, and provide regular reports and insights to stakeholders.Maintain relationship with media (national & international)
• Work alongside digital media team to strategies

• 3- 4 years relevant experience
• Strong analytical, communication, time-management and creativity skills
• Experience with sporting events will be an advantage
• Strong ability to focus on customer/market and take initiative
• Experience with social media

• Required to work long hours
• The role may be varied at times and you will need to adapt quickly
• Work under pressure, used to working to strict deadlines and ever-changing schedules