Digital Strategist - Search or Social Advertising

Company Overview:At Tuff Media, we specialize in driving exceptional results for direct-to-consumer brands through performance marketing. We harness the power of search or social advertising to elevate our clients' online presence, maximize their ROI, and foster meaningful connections with their target audience. Position Overview:We are seeking experienced Digital Strategists with a passion for driving growth and achieving results through search or social advertising. The ideal candidate will have a minimum of 3-4 years of hands-on experience in either Search or Social ads management, with a proven track record of managing budgets exceeding $10,000 per month. As a client-facing member of our team, you will be responsible for developing and executing cutting-edge strategies, building strong relationships with clients, and delivering actionable insights that drive measurable outcomes. If you are a strategic thinker with a keen analytical mind and a passion for performance marketing, we want to hear from you!Responsibilities:Develop and execute comprehensive digital marketing strategies for clients, with a focus on search or social advertising.Manage advertising budgets exceeding $10,000 per month across multiple platforms, optimizing campaigns to maximize ROI and achieve client objectives.Conduct in-depth market research and analysis to identify growth opportunities, audience insights, and industry trends.Monitor campaign performance, analyze key metrics, and provide actionable recommendations for optimization and improvement.Cultivate strong relationships with clients, serving as the primary point of contact and providing regular updates, reports, and strategic guidance.Collaborate closely with internal teams, including creative, analytics, and account management, to ensure seamless execution and alignment with client goals.Stay up-to-date with the latest developments in digital marketing, emerging technologies, and industry best practices.Work as primary ads buyer for 5-10 clientsTranslate client briefs into actionable digital campaignsRequirements:Requirements (unless you convince us otherwise)Previous experience at a digital or marketing agency, or similar roleStrong understanding of processes and implementation of SOPs3+ years of creating/managing Google Search Ad Campaigns3+ years creating/managing Meta Ad Campaigns.Familiarity with Performance Max, Search, and DSA campaignsFamiliarity with Facebook catalogue, campaign optimization, and the latest post-IOS digital ad strategiesExperience with Google Analytics (G4), Google Merchant Center and Google Tag Manager ImplementationsStrong analytical skills, especially in data analysis at high speedExcellent organizational skills, creativity and problem solving abilityExcellent customer serviceWork experience with clients in multiple subject verticalsExperience working on agency teams with complex marketing campaignsKnowledge of paid digital platforms like Google Ads, Facebook, Pinterest, TikTok, Snapchat, and YouTubeDetail-oriented and self-motivated in a remote work capacityAble to manage client relationshipsWe take care of our teammatesThis is a unique opportunity to join a rapidly growing startup. Taking care of our team on this journey is a priority. We offer:Full time remoteCompetitive Salary CompensationUnlimited Paid VacationExtended Health BenefitsMission-driven workplace experience in a positive and supportive team culturePersonal and Professional Growth OpportunitiesWhy Work at Tuff Media?Join Our Mission: At Tuff Media, we blend innovation with a mission to empower entrepreneurs, redefining direct-to-consumer marketing. By joining us, you're part of a team that makes tangible differences with great entrepreneurial businesses across North America, contributing to the success of our clients and fostering a community of growth. Dive into work that matters, where every effort supports our collective vision of a thriving, innovative entrepreneurial landscape.Empowerment and Growth: We believe in empowering our team members with the tools, resources, and freedom they need to excel. With Tuff Media, you'll have opportunities for personal and professional growth, including access to the latest tools in digital advertising, ongoing training programs, and a supportive network of industry experts.Culture of Collaboration and Support: Our team culture is built on collaboration, respect, and support. We operate in a remote work environment that not only offers flexibility but also fosters a sense of belonging and community. Despite working from various locations, our team stays connected through regular meetings, team-building activities, and open communication channels.Competitive Salary and Benefits: We offer competitive salary compensation, unlimited paid vacation, and extended health benefits to ensure our team members feel valued and supported. Our commitment to your well-being is at the core of everything we do.Innovative and Dynamic Environment: The digital marketing landscape is always changing, and so are we. Tuff Media is a place for those who thrive in dynamic environments, love tackling new challenges, and enjoy staying ahead of industry trends. You'll work with a diverse range of clients, giving you unique insights and experiences across different markets.Your Voice Matters: At Tuff Media, every team member has a voice, and we encourage sharing ideas, feedback, and innovations. We believe that great ideas can come from anywhere, and your input will be valued and considered in shaping our strategies and company direction.Join Us on Our Journey: Being part of Tuff Media means you're on a journey with a rapidly growing startup with a clear vision. As we grow, you grow. We're committed to not just meeting our goals but exceeding them, and we want team members who are eager to be part of this exciting journey. Advertising Services