Digital Marketing Manager
Full time
at Better Placed Ltd - A Sunday Times Top 10 Employer in 2023!
in
Online
Posted on April 13, 2024
Job details
Digital Marketing Manager £1 billion + turnover, Retail brand West Midlands , Hybrid (3/2 WFH/ remote) £50,000 - £60,000 + Bonus The Brand:
- Iconic brand name, developed over the past 30+ years. £ Billion+ turnover.
- Uniquely themselves. They have stayed true to their core brand identity to stand the test of time and become market leaders.
- Growth firmly on the agenda including expanding their product and service offering, further international growth and new brand acquisition.
- Excellent reputation for quality and exceptional customer experience. Keeping customers at the centre of everything they do and deliver.
- Fantastic reputation from employees. Known for their positive culture.
- Employee benefits include bonus/ discounts/ rewards and incentives / fantastic pension / Discounts on products / L&D budget / 25 days holiday + 8 Bank Holidays
- Total ownership over the Digital Marketing Strategy, strategic planning across Web, SEO and Paid Media.
- Utilising various online channels to drive targeted traffic and conversions.
- Working with content and Website teams to design and implement on page SEO timeline and optimisation.
- Leading the development and execution of PPC campaigns across various platforms, including Google Ads, Bing Ads, and social media advertising, to drive targeted traffic and maximize ROI
- Analyse data, identify trends, and adjusts strategies to maximise return on investment and achieve growth objectives
- Ideally 5 years’ experience within Digital Planning/ Digital Strategist/ SEO
- Highly analytical with experience analysing and measuring marketing campaigns (performance of SEO, Paid Media channels etc.).
- Highly experience in Websites and customer journeys, planning customer lifecycle etc.
- Excellent communicator.
- Excellent attention to detail.
- Self motivated. Someone who takes risks and isn’t afraid to try something that could lead to a success for the brand. Someone who isn’t shy of being in a stand alone role (strategy) and supported by the delivery teams.
- Ideally agency management experience, as well as people management experience as this role includes both.
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