Global Campaigns Manager CGA Fixed Term

Want to revolutionize the future of education and do meaningful work that transforms future generations lives Crimson Global Academy (CGA) is a worldclass online school delivering live realtime learning to ambitious students around the world. With over 1500 students joining us from 65 countries our vision is to unlock our students limitless potential together for extraordinary futures. We are doing this by: Igniting a passion for learning that accelerates academic performance and success regardless of age. Fostering a global community that broadens students perspectives and develops their skills to make a difference on the world stage. Providing cuttingedge technology for teachers to launch students into their future while giving parents transparency into their childs education. And we need your help for our global expansion! Our team is looking to bring on someone to support the growth of upcoming marketing initiatives. This role will be fastpaced with a breadth of daytoday activities and endless development opportunities. What are the main responsibilities for this role This role will be responsible for leading and creating global CGA campaigns for regional teams to localise. Partnering with the VP Marketing & Community this role will take ownership and project manage a global content strategy spanning: website social media channels and email marketing to fuel organic and SEObased growth. Other responsibilities involved:

• Leading coordinating and project managing strategic marketing content and campaigns to generate highquality assets that are used to drive CGA awareness in all key markets. This includes leading global webinars marketing new product launches such as iPrimary coordinating global content collateral such as Prospectus EBooks and leading video projects such as Student and alsoTeacher testimonials videos.

• Work with teachers academic staff and student ambassadors as well as external influencers to facilitate and build global usergenerated content.
• Managing and reviewing Global Content channels such as Organic Social LinkedIn Youtube and Website.
• Share best practices and insights between the video / creative team and global marketing colleagues
• Auditing existing content and building a global toolkit of content library that can be adapted and localised by marketers
• Knowledge of content marketing and SEO optimisation
• Ability to lead regional marketing teams in crossfunctional strategy meetings

• 5 years of experience in content marketing and brand strategy
• Project management skills

• Excellent communication skills
• Excellent organisation skills
• Digital/Social Media background is a bonus
• Comfortable with creating standard content and assetedits via Canva