Head of DTC Video Creative at Fella Health (Remote, $30k-$60k/yr + equity)
Full time
at Fella Health
in
Online
Posted on April 12, 2024
Job details
Head of DTC Video Creative at Fella Health (Remote, $30k-$60k/yr + equity)
Head of DTC Video Creative at Fella Health (Remote, $30k-$60k/yr + equity)
Email Fella Health helps middle-aged men live 10 years longer. We are the telemedicine clinic for bigger guys, worldwide. We use medical weight loss treatment to solve our fellas' most pressing healthcare need, then remain a fella's core healthcare provider for the rest of their life - focused on men's health, longevity, mental health, and primary care. We will have served 1 million fellas by the end of 2026, and 10 million fellas by the end of 2028. Our mission is to solve male obesity worldwide, by accelerating the take-up of GLP-1s in middle-aged men. From this, we’ll become the world’s leading men’s health brand. We’ve grown >90x since Sept 2022 (currently growing >30% MoM) and are strongly cashflow positive . We have expanded our state coverage to >95% of the US population, have started to expand our clinical protocol beyond weight (e.g. testosterone), and are eyeing up international expansion. We're still a young startup and are moving quickly. We have a long way to go. This is still Day 1. You can read more about working at Fella here: We're backed by top healthcare & consumer investors:- Global Founders Capital — backedFacebook, Slack, LinkedIn, Revolut,Rocket Internet
- AngelList Early Stage Fund (backed by Naval Ravikant)
- BrandProject (venture-builder behind 2 unicorns)
- The founders of Indeed, Curative (unicorn), Alan (unicorn), Kaia Health (>$300mil valuation), Vouch Insurance (>$500mil valuation), Not Boring (Packy McCormick)
- Audit existing video assets - You'll conduct a comprehensive review of our current video ad creative, assessing performance metrics and identifying areas for improvement. This audit will inform your recommendations for optimizing existing ads and guide your strategy for developing new creative concepts that align with our growth objectives and resonate with our target audience.
- Build and lead an in-house video team - A key part of your role from the outset will be to build and manage an internal video creative team. You'll be responsible for hiring top talent across roles like scriptwriting, video production, animation, and post-production. You'll establish efficient workflows and processes to ensure the team can produce a high volume of quality video ads while remaining agile and responsive to market trends and performance data. Your leadership will be critical in developing a world-class in-house video creative function that becomes a key competitive advantage for Fella Health.
- Develop high-converting video ads - You will take the lead in conceptualizing, scripting, and producing video ad content that drives strong ROAS on Facebook, and Instagram. This involves leveraging your expertise in DTC video advertising to create ads that grab attention, communicate our value proposition, and compel users to take action. You'll continually push the boundaries of what's possible with video creative to achieve breakthrough performance.
- Expand video ad capabilities - As you establish a strong foundation of high-performing video ads on Facebook and Instagram, you'll look to expand our reach and impact by testing new ad formats, platforms, and distribution channels. This could include exploring opportunities in VSLs, YouTube ads, OTT/CTV advertising, and other emerging video platforms. You'll design creative experiments to identify the most promising new channels for scaling our video advertising efforts.
- Refine messaging and positioning - Once you have established a rhythm of producing and optimizing high-converting video ads, you'll work closely with the growth team to continuously refine our messaging and positioning. This includes iterating on ad scripts, testing new angles and value propositions, and ensuring our video creative remains aligned with our overall brand strategy. Your goal will be to develop a deep understanding of what resonates with our audience and use those insights to inform ongoing creative optimization.
- DTC video ad mastery: You have 5+ years of proven experience creating high-converting video ads for DTC brands, specifically on Facebook and Instagram. You deeply understand the unique creative elements that drive performance in the DTC eCommerce space.
- Video production expertise : You have hands-on experience with all aspects of video production, from scriptwriting and storyboarding to shooting, editing, and post-production. You know how to craft compelling video narratives that engage viewers and drive action.
- Direct response mindset : Your approach to video creative is rooted in driving measurable business outcomes. You have a keen understanding of direct response principles and how to apply them to video ads that generate clicks, conversions, and ROAS.
- Data-driven optimization : You have a strong track record of using performance data to continuously optimize video ad creative. You know how to set up and interpret creative tests, and you use those insights to make data-driven decisions that improve results over time.
- Team leadership : You have experience building, leading, and mentoring high-performing creative teams. You know how to hire top talent, establish efficient workflows, and foster a culture of innovation and collaboration.
- E-commerce experience : You have worked with DTC e-commerce brands and understand the unique challenges and opportunities of driving product sales through video creative.
- Multi-platform knowledge : While Meta platforms are the priority, you ideally have some experience creating video ads for other channels like YouTube, TikTok, or VSLs.
- Storytelling versatility : You are skilled at adapting your video storytelling approach to different ad formats (e.g., short-form, long-form, UGC-style) and objectives (e.g., prospecting, retargeting, brand awareness).
- Analytical mindset : You have a strong grasp of marketing analytics and can use data to inform creative strategy and decision-making.
- Entrepreneurial drive : You thrive in fast-paced, high-growth environments and are excited by the opportunity to build something new and impactful.
- Compensation : $30k-$60k/yr + equity
- Vacation : generous PTO with a yearly minimum (>2wks/yr)
- Remote : our team is fully distributed across the world and functions fully remotely
- Healthcare : comprehensive medical insurance ($500/yr)
- Personal development : budget for books, courses, and coaching ($400/yr)
- Personal wellness : budget for gym, health apps ($400/yr)
- What are we missing? We're still early so you get to shape our culture.
Seniority level
Seniority level
Director
Employment type
Employment type
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