Digital Sales and Channel Optimisation Lead

Key Responsibilities:

• Be responsible for end-to-end sales and acquisition of WPB (Cards, Loan & Deposit products)
• Establish and achieve best in class O2O (offline to online) sales management framework.
• Multi-channel E2E leads management and sales originations from manned channels including strategy, processes, and enablers to drive the growth of assisted digital sales.
• Own and optimize full digital sales funnel from paid marketing, owned channels, support partnership (including with aggregators) to drive digital leads, sales, and fulfilment.
• Establish multi-product (deposits, cards, loans, retail wealth and insurance) digital sales framework.
• Implement product bundling and cross-selling strategies to maximize digital sales growth.
• Partner with Products, Propositions, Marketing to drive digital sales via Straight Through Processing (STP), digital marketing, creative messaging, digital campaigns, media optimization, website content management, SEO, A/B Testing, retargeting for complete digital channel optimization.
• Accountable to drive early activation including digital active, mobile active and cards activation.
• Identify enablers which will improve process efficiency.
• Review and recommend key metrics for mapping & monitoring sales effectiveness processes (including SLAs, volumes, CPA)
• Responsible for the web pages change management and coordination with group content studio to deliver on content and page changes on a timely basis.

The ideal candidate will possess the following:

• Ability to map, identify and monitor enablers which improve digital sales, reduce drop-offs, and drive overall sales efficiency.
• Expertise in channel optimization across digital marketing, digital sales, managing funnel drop-offs for retargeting activities, full funnel management and conversion know-how.
• Familiar with use of Looker, Adobe Analytics, Google Analytics, and other data capabilities
• Good understanding of digital technologies and digital skillsets, including channel optimization strategy, end-to-end leads management, messaging opportunities to prompt and successfully re-engage sales leads.
• Establishing best in class digital experiences within digital and physical network channels
• Ability to initiative and drive strategic direction, aligned with Products, Propositions, Marketing and other Functions.
• Ability to influence and drive change.
• Strong leadership / interpersonal skills and has the ability to communicate and influence at all levels of the organization.
• Understands how to navigate the matrix and drive integration opportunities.

If you believe you fit the requirements for the role, please click APPLY NOW or drop an email to cheryl.poh@ambition.com.sg. Only shortlisted candidates will be notified. Data provided is for recruitment purposes only Business Registration Number: 200611680D. License Number: 10C5117 EA Personal Registration Number: R1874269. #LI-CP1 If this job isn't quite right for you, but you know someone who would be great at this role, why not take advantage of our referral scheme? We offer SGD1,000 or SGD350 in shopping vouchers for every referred candidate who we place in a role. Terms & Conditions Apply.