Sr Manager, Field Marketing, South APAC
Job details
Company description LSEG (London Stock Exchange Group) is more than a diversified global financial markets infrastructure and data business. We are dedicated, open-access partners with a commitment to excellence in delivering the services our customers expect from us. With extensive experience, deep knowledge and worldwide presence across financial markets, we enable businesses and economies around the world to fund innovation, manage risk and create jobs. It's how we've contributed to supporting the financial stability and growth of communities and economies globally for more than 300 years. Role description The Senior Marketing Manager for South APAC is responsible for developing and leading a comprehensive marketing program to support sales and retention objectives. The succesful candidate will work closely with Sales and Account Management, Sales Strategy and Execution, and global Communications & Marketing teams to deliver global marketing programs tailored to local market and business needs, which holistically combine thought leadership content, media initiatives, advertising, events, and digital approaches. The role needs to ensure global Marketing & Communications resources are deployed in the efficient marketing mix, delivering maximum return on investment aligned with core business priorities. Key responsibilities of the role include:
- Translate global campaigns into localised market opportunity. Ensure global marketing programs are activated in the most effective and efficient way, tailoring messaging, content and channel strategy as necessary to accommodate local needs.
- Lead all components of the market activation plan. Partner with sales, business development and marketing colleagues to craft, build, activate and measure customer-centric marketing programs to support regional growth and retention objectives.
- Bring the brand to life. Determine how to activate the LSEG brand and its solutions in the most impactful way in market, infusing the brand and values into every marketing initiative.
- Keep the focus on the customer. Utilise the full marketing mix to plan and implement demand generation tactics that drive awareness, interest, consideration and ultimately purchase of LSEG propositions and products.
- Get results in a team environment. Leverage effective partnerships with cross-functional teams including strategy, content, digital, events and external partners to deliver high quality marketing programs.
- Run the business as if it's your own. Effectively improve value of marketing tactics by regularly reporting on the success of activities, and using data to make decisions.
- Become an expert. Maintain a strong understanding of the industry, market dynamics, customer challenges and LSEG propositions and products.
- Lead multicultural teams. Effectively develop a team remotely and coordinate with global central teams to activate localised tactics which amplify global campaigns.
- 10 years professional marketing or business development experience, ideally within a matrixed B2B firm. Financial markets experience is a plus.
- Undergraduate degree in marketing or related field.
- Fluency in English a must. Fluency in another language such as Singaporean Mandarin and/ or Malay a plus.
- Validated experience working with sales teams and supporting programs to drive awareness and sales.
- Highly motivated individual who thrives in a fast-paced and matrixed team environment and is readily adaptable to changing market and organisational requirements.
- Ability to consistently produce results on time and within budget.
- Strong oral, written, and verbal communication skills, with the ability to present and communicate complex information to all levels of the organization.
- Exceptional leadership, management, interpersonal and negotiation skills.
- Hands-on, gets-things-done approach.
- Familiarity with the latest trends, technologies and marketing methodologies.
- Senior Manager level
- Reporting to the Field Marketing Director
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