Senior Digital Marketing Specialist, Digital Services

Ninja Van is a tech-enabled logistics company on a mission to provide hassle-free delivery services for businesses of all sizes across Southeast Asia. Launched in 2014, we started operations in Singapore and have become the region's largest and fastest growing last-mile logistics company, partnering with over 35,000 merchants and delivering more than 1,000 parcels every minute across six countries. At our core, we are a technology company that is disrupting a massive industry with cutting-edge software and operational concepts. Powered by algorithm-based optimisation, dynamic routing, end-to-end tracking and a data-driven approach, we provide best-of-class delivery services that delight both the shippers and end customers. But we are just getting started! We have much room for improvement and many ideas that will further shape the industry.This position will be responsible for managing the communication channels of the business unit on: Facebook, Youtube, TikTok and other communication channels if needed:- Translate content from Vietnamese to Tagalog/ English- Write content for fanpages/ Facebook’s communities- Respond to comments, messages on all Marketing channels- Align with media partners to create effective Marketing Contents- Tracking performance of all Marketing channels

Responsibilities

• Breakdown KPIs assigned by CMO into plans and daily/ weekly targets for each marketing channel
• Translate and localize marketing content from Vietnamese to Tagalog / English
• Create content to post on Marketing channels
• Conduct Research on the PH market to identify trendy content and work with the rest of the marketing team to deliver effective contents
• Identify suitable influencers for the product and work with them to create suitable marketing content to promote the product
• Review contents created by influencers
• Track performance of influencers’ content and report effectiveness of content
• Manage comments/ inbox / interactions in Tagalog / English in all marketing / communications channels
• Other support where required

Requirements

• 2 years of experience in a relevant field
• Bachelor's degree in business, marketing, or a related field
• Marketing Basic Knowledge: Understanding of marketing principles, strategies, and tactics.
• Digital Marketing Skills: Proficiency in various digital marketing channels such as social media, email marketing, SEO, content marketing, etc.
• Analytical Skills: Ability to analyze data, interpret metrics, and derive actionable insights to optimize marketing campaigns and strategies.
• Creativity: Innovative thinking to develop engaging and effective marketing campaigns and content.
• Communication Skills: Strong verbal and written communication skills for effectively conveying marketing messages to target audiences.
• Market Research: Experience in conducting market research to identify target demographics, understand consumer behavior, and assess market trends.
• Project Management: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.

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