Marketing Executive
Full time
at Better Placed Ltd - A Sunday Times Top 10 Employer in 2023!
in
Online
Posted on April 10, 2024
Job details
- £30,000 - £35,000
- Annual salary reviews
- Bonus
- 25 days + 8 Bank Holidays
- 8% Pension
- Purpose built office with best quality amenities
- Hybrid working (3 days in 2 WFH/ remote)
- Over £1 bn turnover brand
- Iconic brand name. 30 years’ history We have had years of successfully placing people into all areas of the business so we can say with confidence from this work that here is a fantastic place to work… So we know in joining this business you will be supported in the day to day as well as long term growth and individual progression. They have an excellent reputation and constantly seek new ways to bring innovative products and services to their customers, and as part of their continued growth strategy they are looking to add dynamic and enthusiastic Marketing Executive to their successful team. This role offers the right person a fantastic opportunity to broaden their skills and experience by gaining exposure to the full marketing mix/ channel mix. You don’t need to have experience in every area of the below, more see this as an opportunity to gain this exposure in some really exciting projects. The ideal candidate will:
- Plan, execute and measure the effectiveness of marketing activity and campaigns across the full marketing mix.
- Be able to develop marketing collateral across a variety of channels and mediums, including digital, website, social media, newsletters and some printed publications.
- Have the ability analyse, monitor and report on digital marketing data and use it to understand the effectiveness of campaigns and customer behaviour using Google Analytics and Google Data Studio.
- Knowledge and understanding of search engine optimisation (SEO) and the application and measurement of SEO insight.
- Write and edit website copy, press releases, brochures, adverts, POS material and content for social channels (organic and paid).
- Plan and organise events – from stand design and organisation to measuring effectiveness.
- Have an understanding of different methods of Point of Sale and how to analyse impact.
- Ensure product information and photography is correct, managed and kept up to date and in line with guidelines.
- Possess strong project management and organisational skills, liaising confidently with the marketing team and the wider Tamworth team.
- Conduct and document market research on the latest trends in changing consumer tastes.
- Analyse, assess and evaluate competitors’ products and their marketing strategies.
- Degree educated, or equivalent, in marketing or be studying towards your CIM or have proved experience in a marketing role.
- Good understanding of market research techniques and data analysis
- Good working knowledge of Microsoft Office software (Word, PowerPoint and Excel)
- Excellent communication and stakeholder management skills
- Attention to detail and ability to work to deadlines and manage expectations.
- Project management and organisational skills
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