Brand Manager

Recipe Unlimited Corporation is Canada's leading full service restaurant company. Home to such iconic brands as Swiss Chalet, Harvey's, St.Hubert, The Keg, Montana's, Kelseys, Bier Markt, East Side Mario's, Landing Group, New York Fries, The Pickle Barrell & Catering, State and Main, Elephant and Castle, Original Joe's, Fresh Kitchen + Juice Bar, and The Burger Priest. With this diverse portfolio of restaurants our Home Office Teammates have the opportunity to work on a wide variety of some of the most popular, well-loved brands in Canada. Variety isn't the only thing we offer - we are passionate about our industry, we celebrate and support diversity of thought, we are innately curious and encourage our Teammates to take ownership. Above all else, we believe in doing the right thing for our people, our communities and our planet.New York Fries is an iconic Canadian brand, with 110+ locations in Canada and multiple International locations. The key to the brand's success? A focus on serving the best French fries, ever. Delicious on their own, or as a base for a variety of gourmet poutines or paired with a 1/4 lb hot dog for a mouthwatering combo. NYF's operations, systems and marketing are designed to provide customers a premium fast food experience, and our franchisees with excellent support and profit potential.The Brand Manager reports directly to the Director of Marketing and has responsibility for the execution of national marketing campaigns + promotions, digital/social media marketing, content development, menu updates and data analysis to drive Brand Corporate and Franchised sales and traffic.Role Responsibilities:Supports the development of the creative strategy, advertising plan and creative executionsworking with the ad agency and/or internal teamProvide analytical feedback on marketing programs and menu mix, creating reports and drawing conclusions from the dataSupports the development of media and digital strategies and plan annually in partnership with media AORsManage and create strategies for social content development, alongside vendors and influencersIncludes reporting and analyzing brand impactsResponsible for managing pricing strategy and implementation across various menu sets and vendors (print and digital)Manage NYF Ad Fund budget and accrualsManage all delivery platform channels and related promotionsManage website development, Fry Society Loyalty Program and email management (CRM)strategies alongside vendorsConduct thorough and timely post program analysis and evaluation, working collaboratively with analytics + media teamsOversee and lead menu and pricing developmentAdministrative tasks may include: coupon ordering + fulfillment, guest feedback, etcCarrying out market research and customer intercepts in order to keep up to date with customer trends, as well as trying to predict future trendsAssist restaurants in building local store marketing plans. Identify new opportunities per restaurant and support them with ongoing requests, including creative briefing, development, and executionCoordinate tracking of all local restaurant marketing efforts and lead post-evaluation analysisWork closely with our agencies to strengthen our social media presence, including strategy, monthly content calendars, content development, community management and reportingSkills and experience:Education/Professional Credentials: University Degree, BBA, BCom preferredMinimum 5 years marketing experience - restaurant experience preferredExcellent verbal and written communication skills (Bilingual French/English is considered an asset)Creativity and an ability to produce innovative and original ideasStrong understanding of all social platforms and how to best use eachAbility to create brand content for social platforms, with examples to shareStrong analytical and strategic thinking abilitiesComfortable negotiating with vendors and influencers if requiredTime and project management skills, including the ability to work on multiple projects at the same timeWhat's in for you?Flexible/Hybrid work environmentYou'd be joining a close-knit, innovative team of creative and energetic go-gettersYou'd be a part of Canada's largest full-service restaurant company that leads the industry in size and innovation20% associate discount dining card and monthly dining allowance valid at participating Recipe brandsA welcoming, fun and safe work environment founded on respectCareer advancement opportunities with a company that owns some of Canada's most iconic restaurant brandsIndustry-leading benefits, wellness programs, and total rewards programsRecipe is committed to providing a diverse, equitable and inclusive workplace. Celebrating people, being passionate and curious, owning it, and doing the right thing are the values that guide how we build our teams, support our franchisees and create a company that unlocks the full potential of everyone. Recipe is dedicated to providing accommodations in accordance with applicable human rights and accommodation legislation. For individuals that require accommodations please contact recruit@recipeunlimited.com Restaurants,Hospitality