Senior Paid Social Performance Manager

Role:Senior Paid Social Performance ManagerWho We Are:At Clever Digital Marketing, we are a dynamic powerhouse of digital marketing experts and advisors committed to empowering large-scale home improvement companies by fueling their top-line revenue. Through our paid advertising & strategic advising, we've bridged the gaping void in the industry that lacked a highly profitable digital lead vendor. Our constant innovative service allowed us to establish a prominent presence in this space and partner with over 50 large-scale home improvement companies across the USA & Canadian markets. We don't just facilitate growth - we catalyze explosive growth, sparking innovation and delivering measurable impact.Are you passionate about working behind the scenes, building Facebook campaigns, and witnessing them flourish from the results of your efforts? Do you enjoy leading the strategy of your accounts? Are you analytical, by nature? If yes, then you are the person Clever Digital Marketing (CDM) is looking for.As we continue with another year of growth, we need an experienced Senior Paid Social Performance Manager to come in and manage a portfolio of home improvement lead generation accounts. Our clients are carefully vetted and brought to us through various sources such as home improvement events, referrals, social organic, or our FB ads (we practice what we preach).Using our proven scaling methods, you will learn our strategies to manage $200,000 - $350,000+ in monthly advertising budget with a primary KPI of 2-4x budgets on your accounts from initial client onboarding. We get excited to grow and scale our clients' business.Clever is seeking its next team member - a dedicated Senior Paid Social Performance Manager with digital marketing experience and a relentless focus on hitting targets. Our ideal candidate must possess a strong desire to learn and solve problems, be intellectually curious, and be committed to constant improvement. You have a love for data, enjoy creating and presenting new campaign ideas, providing creative strategies, and scaling our client's campaigns through the results of your efforts. This journey is supported by our team, courses and internal resources, programs, 1-on-1 training & more.As a Facebook performance media buyer, you take the lead and full ownership of the marketing success, while our client success team takes ownership of the client relationship, assisting you with your objectives.*Please note, that we are a team of A players looking to grow with other A players in our fast-growing performance marketing agency. We welcome all like-minded, growth-oriented individuals to apply for the position!What You'll Do:Upload, launch, and manage high-level digital advertising campaigns on Facebook and InstagramIncrease traffic and revenue growth through the online advertising channel, utilizing KPIs to determine actionable steps in the ad accountCollaborate with the Client Success Manager to identity and resolve issuesCompile and analyze performance data for ad creatives, landing pages, and offers to present to the Media Buying team.Manage an ad budget ranging between $200,000 and $350,000 per monthCurate angle ideas for creating ad copy, creatives, and different messaging in your advertorialsGenerate branded and scroll-stopping graphics using Canva and collaborate with our Creative TeamScript video ideas based on analysis, competitors, and KPIs that have a WOW factor. Utilize our skilled video team by scripting out and having ideating readyBrainstorm new and creative growth strategies and campaign ideas that have the WOW factor to set us apart from the competition. We have the perfect video team: all you need to do is script it out and have the ideation ready!Monitor competitors and leverage their best practices to enhance the performance of your accounts.Solve random yet complex issues related to landing pages, pixel installation, tracking, and moreCreate a marketing hypothesis and present it to the teamCraft killer copy that converts cold audiencesWhat You Will Not Do: Client Communication30-day approvals from clientsSiloed or extremely collaborative work - at CDM, we believe in a fine balance between the twoWhat We Are Looking For:Minimum 1 year of experience running lead generation via FacebookAnalytical and data-driven: you must use and love data; your decisions must be given by it without succumbing to over-analysisHighly organized and detail oriented with excellent communication skills, both written and verbalHighly proficient with Google Drive (Google Slides, Sheets, Documents, etc)Self-starter with an innate desire to win - lots of initiative and the ability to work independently on multiple projects in an extremely fast paced environment. Tenacious and persistent until you succeed.Bonus Points: Experience managing $500,000 or more in FB budgetExperience with enhancing conversion ratesUnderstand basic marketing terms such as CTR, CRO, CPA, CPC, etc.A fundamental understanding of what factors increase conversion rates and how to identify opportunitiesProven ability to prioritize multiple projects with short- and long-term deadlinesClever Core Values:Self-Directed: We challenge ourselves to bring more to the table than we thought was possibleIntegrity: We hold ourselves to the highest standards with everything we doInnovative: We challenge the status quo, are transformative, and take control of our directionExceed Expectations: We are surrounded by high-performers, which help unlock our highest potentialSelflessly Respectful: We listen to each other attentively, are patient and supportiveSharing Purpose: We are aligned around shared goals and can measure the impact that we makeWhat We Offer:Competitive compensation packageA fully remote work environment with a beautiful office in Vaughan for in-person collaboration3 weeks of paid vacationGroup Benefits: Health, Dental & more!Company-provided Macbook computerHome Office Budget to get you startedWork Abroad Policy: Need a new working environment? Our work abroad policy supports this!Other: Job-Type: Full-Time PermanentStandard EST business hoursWorking Arrangements: RemoteBase Salary: $65-88,000 CADThis role has a monthly bonus plan with potential OTE of $90-105,000 CADClever Digital Marketing values the unique skills and experiences each individual brings to the team. We are happy to provide reasonable accommodations to candidates in need of support during the recruitment and selection process. Advertising Services