Manager, Digital Marketing and Operations

ABOUT ODAIAODAIA nouno·da·ia | \ 'oh-day-yeah \An Ancient Greek word referring to "tools of the trade."Learn more about our company here.You can also find more information about the company and our products at odaia.ai.ODAIA is a remote first organization, all our positions are WFH with frequent company and team based socials, events and meetings in-person and virtually. ODAIA helps pharma sales and marketing teams by using AI to understand and predict customer behaviour. Our enterprise SaaS product MAPTUAL serves some of the most recognized Fortune 500 life sciences companies. By incorporating data and AI predictions in powerful ways, MAPTUAL's users understand their customers (healthcare professionals, patients) on a deeper level and cater to their health needs more effectively. ODAIAns (what we call ourselves) are inspired to reinvent the future of how people leverage data in their day-to-day lives. We are passionate about solving complex problems in data, AI, engineering, design, and product, so our customers don't have to. We live by the notion that "simplicity is the ultimate sophistication;" and making simplicity scalable is an even bigger challenge. That's why we have a crazy talented team led by serial entrepreneurs, tech veterans and life sciences experts.OUR MISSIONReducing patients' time to therapy by facilitating meaningful interactions with healthcare providers, through human-centric software powered by AI. We're also on a mission to build an innovative, diverse, and ego-free business, where trust, innovation and ownership are valued. You're on a mission too? We're here for it. We put an emphasis on career development for our employees, and the opportunities to grow are extensive.WHAT'S ON OFFERReporting to the Senior Director, Corporate and Product Marketing, we are seeking a proactive and results-driven Manager of Digital Marketing and Operations, to lead our marketing technology stack and elevate our digital presence. In this dynamic role, you'll drive strategy, optimize campaigns, and shape our digital ecosystem for maximum impact.The ideal candidate possesses a robust understanding of digital marketing best practices and excels at leading integrated digital marketing campaigns and project management initiatives from conception to execution.WHAT YOU'LL DO: Strategy & AnalyticsSupport and execute a comprehensive digital marketing strategyLead the vision for our marketing technology roadmap, evaluating and optimizing our marketing techstackDrive marketing analytics, providing actionable insights to enhance demand generation and funnel metricsTrack and measure all marketing programs, optimizing resources against objectives and taking an active role in planning marketing budgets for maximum ROICollaborate cross-functionally with stakeholders in marketing, sales, IT, and finance to identify opportunities to improve the sales & marketing funnelManage and support external agencies and development partners, ensuring seamless collaboration and alignment with our marketing objectivesWebsite & Customer ExperienceOwn the ongoing improvement of our website, ensuring a frictionless user experience in collaboration with external development partnersSupport and facilitate the launch of website refreshes, optimizing SEO ranking to increase traffic and lead generationSupport and drive a comprehensive digital website strategy for paid and organic search to enhance brand visibility and generate new visitorsMarketing Automation & Campaign ManagementLead marketing automation efforts to drive targeted and personalized campaigns, nurturing leads and improving conversion ratesEnhance data integrity and market reach, owning marketing database strategy and data utilizationStrategically partner with and support the Sales, Customer Success, Business Acceleration teams to create awareness and nurture programs for both prospects and existing customersWHAT YOU BRING: 5+ years of proven hands-on practical experience, successfully and independently demonstrating value in a digital marketing or similar function; within B2B enterprise software (SaaS) or cloud-based solutionsPrevious experience working within and / or marketing to the life sciences industry Expert in Salesforce Sales Cloud and Pardot, with a proven track record of leveraging these platforms to drive marketing success Experience in managing websites, optimizing landing pages, CX touchpoints, UTMs, lead acquisition, and funnel optimization; experience with Webflow Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and / or display advertising campaignsExperience in setting up and optimizing earn and paid campaigns (e.g., Google Analytics, SEM Rush, Google Adwords, LinkedIn Campaign Manager and other tools)Strong verbal and written communication skills and the ability to work optimally across internal and external organizationsStrong analytical skills, creative problem solving and data-driven thinkingUp-to-date with the latest trends and best practices in online marketing and measurementWHAT WE OFFER:A highly productive driven startup culture that values agility, passion, ownership, trust, respect, diversity and inclusionTremendous growth and unique learning opportunitiesA large amount of ownership and autonomy for managing things directlyAn inclusive environment, we are an equal opportunities employer and we operate with an anti-oppression mindsetTop-notch health benefits for medical, dental, vision care, mental health, prescription drug coverage, travel insurance and alternative treatments such as acupuncture and chiropractic servicesFlexible working hours, providing great balance for personal and family lifeWe focus on what we achieve and not the number of hours we clockWe trust our employees and empower them to shape their work themselves so that they can achieve the best possible resultsAn open and flexible vacation policyOur employees can take what they want, when they want it - as long as they get their work done, get the time approved and get things covered while they're awayStock option grantsA generous home office allowanceCareer development opportunities, and a solid business model - we're in it for the long haul!LOCATIONWe are a fully remote company headquartered in Toronto with frequent virtual and in-person collaborative work sessions and socials. We leverage many synchronous and asynchronous communication tools and provide an allowance to enhance your WFH setup. EMPLOYMENT VERIFICATIONAny conditional offer of employment made to a successful candidate will be subject to the full satisfaction with the results of any background and reference checks.ACCOMMODATIONS AND ACCESSIBILITYAccommodations are available on request for candidates with disabilities taking part in all aspects of our hiring process. For more on this, you can inquire about accommodations if you're invited to an interview.DIVERSITY, EQUITY & INCLUSIONAs an equal opportunity employer, ODAIA is committed to creating an environment that respects diversity and inclusion. ODAIA does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, or disability status.At ODAIA, we are committed to building an environment where everyone feels included, valued, and heard. We are committed to creating a diverse workplace, and are an equal opportunity employer who does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, or disability status.We strongly encourage applications from Indigenous Peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities. Software Development