Director of Digital Marketing - Agency Services

Why BoomerangFX?BoomerangFX is more than just a SaaS tech company - we are one of North America's fastest-growing healthcare SaaS providers offering integrated practice management software, digital marketing, and e-learning solutions to the aesthetic medical industry - we serve specialized industry segments spanning dermatology, cosmetic surgery, women's health, cosmetic vision, dental and hair restoration.Our company is well-funded by international private equity. We have a market opportunity that is rare in its scale, recession resilient and powered by a strong business model with an impressive leadership team. Trusted by a growing community of healthcare professionals across North America, our product delivers the only cloud-based SaaS solution for private healthcare practices integrating the advanced clinic workflow management tools, electronic medical records (EMR), accounting, data analytics, digital advertising, lead generation and e-learning in a single user-friendly solution. This unique feature-rich practice management solution is supported by advanced Machine Learning and designed to help our clients succeed in the marketplace.BoomerangFX is expanding rapidly across North America and international markets including Australia, Germany, France, the UK, and Latin America with industry-leading technology that is helping to modernize private medical and aesthetic healthcare practices Job Description: As the Director of Digital Marketing Agency Services, you will be responsible for planning, developing, implementing, and managing our overall digital marketing agency services on behalf of our specialty healthcare practices clients in the USA, Canada, Australia and the UK. You will be responsible for managing, guiding and training digital marketers, paid-advertising specialists, analysts and graphic designers on the execution of high quality digital marketing campaigns.We are looking for an experienced and result-driven Digital Marketing Director to join our awesome marketing team! As the Director of Digital Marketing -Agency Services at BoomerangFX, you will be responsible for setting up, implementing and managing the a high volume of campaigns globally.Digital marketing agency services are an extremely important element of our company's success. You will play a crucial role in achieving our business goals and objectives as we position our Company's as the world's largest software, marketing and learning platform in private-pay specialty healthcare.Key Responsibilities:Develop and execute high performing digital marketing strategies to generate consistent and predictable leads and sales across for clients.Oversee the planning, implementation, and optimization of all digital marketing campaigns, including paid advertising on Google, Meta and other platforms, email marketing, social media marketing, display advertising, and content marketing.Lead, mentor, and manage a team of digital marketing specialists, ensuring that they are equipped with the necessary skills and resources to execute campaigns effectively.Analyze key metrics and provide regular reports on campaign performance, ROI, and other KPIs to stakeholders, identifying areas for improvement and optimization.Stay abreast of the latest digital marketing trends, technologies, and best practices, and implement innovative strategies to keep our company ahead of the competition.Collaborate with cross-functional teams, including product development, sales, and customer service, to align digital marketing initiatives with overall business objectives.Participate in client pitch proposals and high-value client relationshipsMonitor and maintain client relationships, responding to customer feedback in a timely and professional manner.Develop and manage the digital marketing budget, allocating resources effectively to maximize ROI and achieve business objectives.Qualifications:Bachelor's degree in Marketing, Communications, Business Administration, or a related field; Master's degree preferred.8+ years of direct or related experience in Digital Marketing and Marketing Strategy/Campaigns5+ years of managing a team in a marketing or agency environment5+ years Marketing Agency experience (preferred) Software Development