Performance Marketing Specialist R54k pm Onsite

Within the company, a team of skilled and experienced professionals hailing from diverse backgrounds in technology, marketing, and insurance has been assembled. Part of a larger group, the company aligns itself with it's subsidiary, the predominant short-term insurer in South Africa, holding a notable market share of over 22%. The group's extensive range of insurance products and services is offered across Southern Africa and globally through a network of 2,700 intermediaries and direct channels. Mission & Vision Statement Our client is introducing digital insurance to the public, placing it within consumers' reach. As the sole digital insurer in South Africa, they present an offering of on-demand coverage for valuable possessions like phones, laptops, bicycles, and more. Additionally, on-demand car insurance is available, yielding savings during periods when the car is not in use. The journey to redefine 21st-century personal insurance, aiming for simplicity, convenience, and affordability, is still in its early stages. Culture Statement In short: The company takes responsibility for deliverables and treats each other with respect. They are building a business where the following are valued:• Take ownership, be accountable• Reasoned argument• Respect• Foster the team’s growth and have fun• Leadership is a role, not a rank What We're Looking For Our Client, a leading insurtech company is seeking a Performance Marketing Specialist to join their dynamic team. The role involves accelerating awareness and adoption of the their mobile app (iOS and Android) through the effective management of digital marketing campaigns across various channels. Reporting to the digital marketing lead, the successful candidate will collaborate with internal stakeholders to drive innovation and improvement in the digital marketing environment. Responsibilities • Develop digital marketing strategies aligned with broader marketing objectives and business KPIs.• Implement and optimize performance-driven campaigns across paid media channels such as Search, Social, Programmatic, Display, and Mobile.• Manage digital media plans and budgets, including day-to-day operational execution, reporting, and optimization.• Analyze campaign performance and provide actionable insights to internal stakeholders.• Stay updated on industry trends, best practices, and technologies, and contribute to in-house training programs.• Collaborate with internal and external stakeholders to ensure alignment of digital paid media activities with broader marketing campaigns.• Maintain and enhance operational reporting dashboards and BI reports.• Monitor and optimize direct marketing campaigns in collaboration with the Customer Service team.• Ensure attribution and tracking technologies function correctly in collaboration with Engineering and Product teams. Skills Required Experience Required We’re looking for Intermediate’s and above.• 2+ years of experience marketing a mobile app.• 2+ years of experience with mobile app analytics.• 2+ years of experience and advanced skills across the Google Marketing Tech/ Tool Stack • Remote-first work culture with office space available in Cape Town and Johannesburg.• 23 days of annual leave in addition to public holidays.• Insurtech environment with a diverse and passionate team.• Group benefits including Provident Fund, Medical Aid, and Group Life Cover. Qualifications #J-18808-Ljbffr