Head of Content Writing (ZR-245)
Full time
at Horizon Technologies
in
Pakistan
Posted on April 2, 2024
Job details
Content Strategy Development:
- Develop and execute a comprehensive content strategy aligned with organizational goals.
- Establish clear objectives, KPIs, and success metrics for content initiatives.
- Lead and inspire a team of writers, providing guidance, mentorship, and fostering a collaborative environment.
- Set performance expectations, conduct regular performance reviews, and identify opportunities for professional development.
- Oversee the end-to-end content creation process, ensuring the delivery of high-quality, engaging, and on-brand content.
- Review and edit content to maintain consistency, clarity, and adherence to brand guidelines.
- Develop and manage editorial calendars to ensure timely and consistent content delivery.
- Coordinate with various teams to align content schedules with broader marketing and business initiatives.
- Work closely with marketing, SEO, design, and other teams to integrate content seamlessly into broader campaigns.
- Collaborate on cross-functional projects to leverage content for maximum impact.
- Monitor industry trends, competitor activities, and audience preferences to inform content strategies.
- Implement SEO best practices and ensure content remains optimized for search engines.
- Act as the custodian of the brand's storytelling, ensuring content aligns with the organization's values and resonates with the target audience.
- Stay adaptable to evolving market dynamics and adjust content strategies accordingly.
- Encourage and support innovative approaches to content creation within the team.
- Effectively communicate content strategies, objectives, and performance metrics to leadership and other stakeholders.
- Collaborate with internal and external partners to amplify the reach and impact of content initiatives.
- Monitor and analyze content performance metrics, providing insights and recommendations for continuous improvement.
- Drive content initiatives that contribute to business objectives and key performance indicators.
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