Head of Content Writing (ZR-245)

Content Strategy Development:

• Develop and execute a comprehensive content strategy aligned with organizational goals.
• Establish clear objectives, KPIs, and success metrics for content initiatives.

• Lead and inspire a team of writers, providing guidance, mentorship, and fostering a collaborative environment.
• Set performance expectations, conduct regular performance reviews, and identify opportunities for professional development.

• Oversee the end-to-end content creation process, ensuring the delivery of high-quality, engaging, and on-brand content.
• Review and edit content to maintain consistency, clarity, and adherence to brand guidelines.

• Develop and manage editorial calendars to ensure timely and consistent content delivery.
• Coordinate with various teams to align content schedules with broader marketing and business initiatives.

• Work closely with marketing, SEO, design, and other teams to integrate content seamlessly into broader campaigns.
• Collaborate on cross-functional projects to leverage content for maximum impact.

• Monitor industry trends, competitor activities, and audience preferences to inform content strategies.
• Implement SEO best practices and ensure content remains optimized for search engines.

• Act as the custodian of the brand's storytelling, ensuring content aligns with the organization's values and resonates with the target audience.

• Stay adaptable to evolving market dynamics and adjust content strategies accordingly.
• Encourage and support innovative approaches to content creation within the team.

• Effectively communicate content strategies, objectives, and performance metrics to leadership and other stakeholders.
• Collaborate with internal and external partners to amplify the reach and impact of content initiatives.

• Monitor and analyze content performance metrics, providing insights and recommendations for continuous improvement.
• Drive content initiatives that contribute to business objectives and key performance indicators.