Senior Regional Marketing Executive (Forge Holiday Group)
Full time
at Sykes Cottages
in
Online
Posted on April 1, 2024
Job details
Senior Regional Marketing Executive (Forge Holiday Group) Application
Marketing Forge Holiday Group Full Time Creatively- minded and with expertise across the full marketing mix, our Regional Marketing team are seeking our newest Senior Regional Marketing Executiveto support in crafting a winning, scalable multi-channel strategy across our regional brands based across the UK and Ireland. You will be joining our newly-formed central services, working across the Forge Holiday Group, including Bachcare, UKCaravansforHire, Forest Holidays and Sykes Holiday Cottages. Our newest Senior will be focussing on marketing across five successful brands across the South West including: Coast and Country Cottages, Helpful Holidays, Cornish Cottage Holidays, John Bray Cornish Holidays and Carbis Bay Holidays. Please note: The post holder must be based in Devon or Cornwall, with the flexibility to work from home or from one of our regional brands in the South West. Regular travel to trade shows and to the offices is required so access to own transport is a must. Paying a salary up to £31,000 per annum working Monday-Friday, 9am-5.30pm Plus access to our annual STIP (annual company-wide bonus) scheme with an additional 10% of your salary ️ 33 days annual leave including bank holidays Plus anadditional day off for your Birthday Plus an additional two volunteering days per year A flexible hybrid-working policy An enhanced maternity and paternity policy Personal development and opportunities to be recognised Study support for additional qualifications, courses and accreditations Numerous dedicated wellbeing initiatives and access to 24/7 mental health support Working as a senior part of the Regional Marketing team, alongside our wider Marketing Department within Sykes Holiday Cottages, the position of Senior will see you responsible for helping oversee and lead the team in its day-to-day marketing activity across a cluster of our regional acquisitions. As an integral part of the Marketing team, you will work closely with your Regional Marketing Manager, and other members of the Regional Marketing and head office Marketing team todeliver relevant, on-brand marketing campaigns, with a focus on generating lead enquiries from new holiday home owners, to expand our portfolio of properties. You will have the opportunity to lead our team of Marketing Executives in the South West on a varied range of projects, and will influence and shape our future local marketing activity. This diverse role presents an exciting opportunity for candidates interested in working across a wide range of marketing channels, within one of the UK’s leading holiday cottage groups. Your Responsibilities
As our newest Senior Regional Marketing Executive, you will be responsible for: - Support the management team in crafting a winning, scalable, multi-channel marketing strategy which is in line with business objectives and property lead targets.
- Plan, lead on and execute day to day marketing activity and campaigns across the full channel mix, both online and offline. From print ads and PR, to social media and online visibility, we want to ensure maximum brand awareness in our competitive local market.
- Support with SEO strategy, to drive traffic to our brand websites.
- Support with our paid media strategy, including Google ads and Facebook ads.
- Attend a number of events and trade shows each year, representing each of our brands.
- Support with design and content creation for marketing literature such as owner guides, brochures, mailers, offline advertising and events assets.
- Performance reporting for all marketing campaigns, using internal reporting software, Google Analytics and other reporting tools.
- Generate and present ideas, information and strategies to key stakeholders, including the management team and brand leaders.
- Liaise with external agencies and freelancers to ensure projects are dealt with in a timely, cost-effective and efficient manner.
Skills and Qualifications
We are looking for those who can share in our company goals, values and ethos, who can grow alongside us and whose skills can aid our ongoing success! By Being One Team, Owning it, Communicating Honestl y and showcasing a devotion to Learning, Growing and Innovating , we remain true to our original ethos and ensure we stay true to our Customers, Owners and Colleagues alike. First and foremost we are interested in those who have the potential to hold these values, as for this position, we ask you to have the following key skills: - Previous marketing experience across the full marketing mix, both online and offline
- Outstanding communication skills – both written and verbal
- Strong problem-solving skills
- Ability to understand and market the Unique Selling Point of individual Brands.
- Strong problem-solving skills
- Excellent negotiation skills with a commercial mindset
- Able to build, manage and maintain strong relationships
- IT literate and able to learn new skills
- Ability to work on own initiative.
- Full Driving Licence and access to a car.
Although standouts will also have: - Experience of using Google Analytics and other reporting software
- Experience in paid media marketing, including the Google and Facebook advertising
- SEO knowledge, including keyword research and use of Wordpress
- Experience of using the Adobe package is an advantage: InDesign, Photoshop and Illustrator
- Good location knowledge of Devon and Cornwall
We are looking for those who can share in our company goals, values and ethos, who can grow alongside us and whose skills can aid our ongoing success! By Being One Team, Owning it, Communicating Honestl y and showcasing a devotion to Learning, Growing and Innovating , we remain true to our original ethos and ensure we stay true to our Customers, Owners and Colleagues alike. First and foremost we are interested in those who have the potential to hold these values, as for this position, we ask you to have the following key skills: - Previous marketing experience across the full marketing mix, both online and offline
- Outstanding communication skills – both written and verbal
- Strong problem-solving skills
- Ability to understand and market the Unique Selling Point of individual Brands.
- Strong problem-solving skills
- Excellent negotiation skills with a commercial mindset
- Able to build, manage and maintain strong relationships
- IT literate and able to learn new skills
- Ability to work on own initiative.
- Full Driving Licence and access to a car.
Although standouts will also have: - Experience of using Google Analytics and other reporting software
- Experience in paid media marketing, including the Google and Facebook advertising
- SEO knowledge, including keyword research and use of Wordpress
- Experience of using the Adobe package is an advantage: InDesign, Photoshop and Illustrator
- Good location knowledge of Devon and Cornwall
The Forge Holiday Group The Forge Holiday Group encompasses Sykes Holiday Cottages, Forest Holidays, UKcaravans4hire and Bachcare in New Zealand and unites us under four company values, which are the foundations of every aspect of our business and remain at the heart of everything we do.By Being One Team, Owning it, Communicating Honestly and showcasing a devotion to Learning, Growing and Innovating, we remain true to our original ethos and ensure we stay true to our Customers, Owners and Colleagues alike. Diversity and Inclusion: We encourage and welcome our people to bring their authentic and best selves to work every day. We know the power that comes from different ideas, backgrounds and perspectives. We recognise the role diversity plays in achieving our goals as a business. We actively welcome applications from as wide a range of backgrounds as possible. If you need any particular support or accommodations as part of your application process, please get in touch - our recruitment team are happy to help. Hybrid Working : We are proud to support hybrid-working across the business, with a mixture or remote and office working available. This will be discussed during your interview.
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winning, scalable multi-channel strategy across our regional brands based across the UK and Ireland. </b><p></p><b> You will be joining our newly-formed central services, working across the Forge Holiday Group, including Bachcare, UKCaravansforHire, Forest Holidays and Sykes Holiday Cottages. </b><p></p> Our newest Senior will be focussing on marketing across five successful brands across the South West including: Coast and Country Cottages, Helpful Holidays, Cornish Cottage Holidays, John Bray Cornish Holidays and Carbis Bay Holidays. <p></p><b> Please note: The post holder must be based in Devon or Cornwall, with the flexibility to work from home or from one of our regional brands in the South West. Regular travel to trade shows and to the offices is required so access to own transport is a must. </b><p></p> Paying a salary up to £31,000 per annum working Monday-Friday, 9am-5.30pm <br> Plus access to our annual STIP (annual company-wide bonus) scheme with an additional 10% of your salary <br> ️ 33 days annual leave including bank holidays <br> Plus anadditional day off for your Birthday <br> Plus an additional two volunteering days per year <br> A flexible hybrid-working policy <br> An enhanced maternity and paternity policy <br> Personal development and opportunities to be recognised <br> Study support for additional qualifications, courses and accreditations <br> Numerous dedicated wellbeing initiatives and access to 24/7 mental health support <p><b> Working as a senior part of the Regional Marketing team, alongside our wider Marketing Department within Sykes Holiday Cottages, the position of Senior will see you responsible for helping oversee and lead the team in its day-to-day marketing activity across a cluster of our regional acquisitions. </b></p><p> As an integral part of the Marketing team, you will work closely with your Regional Marketing Manager, and other members of the Regional Marketing and head office Marketing team todeliver relevant, on-brand marketing campaigns, with a focus on generating lead enquiries from new holiday home owners, to expand our portfolio of properties. <p></p> You will have the opportunity to lead our team of Marketing Executives in the South West on a varied range of projects, and will influence and shape our future local marketing activity. This diverse role presents an exciting opportunity for candidates interested in working across a wide range of marketing channels, within one of the UK’s leading holiday cottage groups. <h3> Your Responsibilities </h3><p> As our newest Senior Regional Marketing Executive, you will be responsible for: </p><ul><li> Support the management team in crafting a winning, scalable, multi-channel marketing strategy which is in line with business objectives and property lead targets. </li><li> Plan, lead on and execute day to day marketing activity and campaigns across the full channel mix, both online and offline. From print ads and PR, to social media and online visibility, we want to ensure maximum brand awareness in our competitive local market. </li><li> Support with SEO strategy, to drive traffic to our brand websites. </li><li> Support with our paid media strategy, including Google ads and Facebook ads. </li><li> Attend a number of events and trade shows each year, representing each of our brands. </li><li> Support with design and content creation for marketing literature such as owner guides, brochures, mailers, offline advertising and events assets. </li><li> Performance reporting for all marketing campaigns, using internal reporting software, Google Analytics and other reporting tools. </li><li> Generate and present ideas, information and strategies to key stakeholders, including the management team and brand leaders. </li><li> Liaise with external agencies and freelancers to ensure projects are dealt with in a timely, cost-effective and efficient manner. </li></ul><h3> Skills and Qualifications </h3><p> We are looking for those who can share in our company goals, values and ethos, who can grow alongside us and whose skills can aid our ongoing success!<p></p> By <em> Being One Team, Owning it, Communicating Honestl </em> y and showcasing a devotion to <em> Learning, Growing and Innovating </em> , we remain true to our original ethos and ensure we stay true to our Customers, Owners and Colleagues alike. <p><b> First and foremost we are interested in those who have the potential to hold these values, as for this position, we ask you to have the following key skills: </b></p><ul><li> Previous marketing experience across the full marketing mix, both online and offline </li><li> Outstanding communication skills – both written and verbal </li><li> Strong problem-solving skills </li><li> Ability to understand and market the Unique Selling Point of individual Brands. </li><li> Strong problem-solving skills </li><li> Excellent negotiation skills with a commercial mindset </li><li> Able to build, manage and maintain strong relationships </li><li> IT literate and able to learn new skills </li><li> Ability to work on own initiative. </li><li> Full Driving Licence and access to a car. </li></ul><p><b> Although standouts will also have: </b></p><ul><li> Experience of using Google Analytics and other reporting software </li><li> Experience in paid media marketing, including the Google and Facebook advertising </li><li> SEO knowledge, including keyword research and use of Wordpress </li><li> Experience of using the Adobe package is an advantage: InDesign, Photoshop and Illustrator </li><li> Good location knowledge of Devon and Cornwall </li> </ul> <p> We are looking for those who can share in our company goals, values and ethos, who can grow alongside us and whose skills can aid our ongoing success!<p></p> By <em> Being One Team, Owning it, Communicating Honestl </em> y and showcasing a devotion to <em> Learning, Growing and Innovating </em> , we remain true to our original ethos and ensure we stay true to our Customers, Owners and Colleagues alike. <p><b> First and foremost we are interested in those who have the potential to hold these values, as for this position, we ask you to have the following key skills: </b></p><ul><li> Previous marketing experience across the full marketing mix, both online and offline </li><li> Outstanding communication skills – both written and verbal </li><li> Strong problem-solving skills </li><li> Ability to understand and market the Unique Selling Point of individual Brands. </li><li> Strong problem-solving skills </li><li> Excellent negotiation skills with a commercial mindset </li><li> Able to build, manage and maintain strong relationships </li><li> IT literate and able to learn new skills </li><li> Ability to work on own initiative. </li><li> Full Driving Licence and access to a car. </li></ul><p><b> Although standouts will also have: </b></p><ul><li> Experience of using Google Analytics and other reporting software </li><li> Experience in paid media marketing, including the Google and Facebook advertising </li><li> SEO knowledge, including keyword research and use of Wordpress </li><li> Experience of using the Adobe package is an advantage: InDesign, Photoshop and Illustrator </li><li> Good location knowledge of Devon and Cornwall </li></ul><b> The Forge Holiday Group </b><p></p> The Forge Holiday Group encompasses Sykes Holiday Cottages, Forest Holidays, UKcaravans4hire and Bachcare in New Zealand and unites us under four company values, which are the foundations of every aspect of our business and remain at the heart of everything we do.By Being One Team, Owning it, Communicating Honestly and showcasing a devotion to Learning, Growing and Innovating, we remain true to our original ethos and ensure we stay true to our Customers, Owners and Colleagues alike. <p></p><b> Diversity and Inclusion: </b><p></p> We encourage and welcome our people to bring their authentic and best selves to work every day. We know the power that comes from different ideas, backgrounds and perspectives. We recognise the role diversity plays in achieving our goals as a business. We actively welcome applications from as wide a range of backgrounds as possible. If you need any particular support or accommodations as part of your application process, please get in touch - our recruitment team are happy to help. <p></p><b> Hybrid Working </b> : <p></p> We are proud to support hybrid-working across the business, with a mixture or remote and office working available. 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'kuwait' => array( 'name' => 'Kuwait', 'country_id' => '116', 'country_code' => 'kw', 'slug' => 'kuwait', 'global_location_id' => '116', 'rel_gloc_ids' => '116,276,277,278,279,280,281', 'currency' => 'KWD', 'currency_name' => 'Kuwait Dinar', 'languages' => 'en,ar', 'default_language' => 'en', 'country_time_zone' => 'Asia/Kuwait', 'job_location' => '1', 'published' => '1', 'show' => '1' ), 'oman' => array( 'name' => 'Oman', 'country_id' => '163', 'country_code' => 'om', 'slug' => 'oman', 'global_location_id' => '163', 'rel_gloc_ids' => '163,282,283,284,285,286,287,288,289,290,291', 'currency' => 'OMR', 'currency_name' => 'Oman Rial', 'languages' => 'en,ar', 'default_language' => 'en', 'country_time_zone' => 'Asia/Muscat', 'job_location' => '1', 'published' => '1', 'show' => '1' ), 'jordan' => array( 'name' => 'Jordan', 'country_id' => '106', 'country_code' => 'jo', 'slug' => 'jordan', 'global_location_id' => '110', 'rel_gloc_ids' => '110,958,959,1101,1247,1246,1245,1244,1243,1242,1241,1240,1239', 'currency' => 'JOD', 'currency_name' => 'Jordanian Dinar', 'languages' => 'en,ar', 'default_language' => 'en', 'country_time_zone' => 'Asia/Amman', 'job_location' => '1', 'published' => '1', 'show' => '1' ), 'philippines' => array( 'name' => 'Philippines', 'country_id' => '168', 'country_code' => 'ph', 'slug' => 'philippines', 'global_location_id' => '171', 'rel_gloc_ids' => '171,482,483,484,485,486,487,488,489,490,491,492,493,494,495,496,497,1262', 'currency' => 'PHP', 'currency_name' => 'Philippine Peso', 'languages' => 'en', 'default_language' => 'en', 'country_time_zone' => 'Asia/Manila', 'job_location' => '1', 'published' => '1', 'show' => '1' ), 'bahrain' => array( 'name' => 'Bahrain', 'country_id' => '23', 'country_code' => 'bh', 'slug' => 'bahrain', 'global_location_id' => '17', 'rel_gloc_ids' => '17,292,293,294,295,314,297,298,299,300,301,302,303,304,1276,1277', 'currency' => 'BHD', 'currency_name' => 'Bahrain Dinar', 'languages' => 'en,ar', 'default_language' => 'en', 'country_time_zone' => 'Asia/Bahrain', 'job_location' => '1', 'published' => '1', 'show' => '1' ), 'sri-lanka' => array( 'name' => 'Sri Lanka', 'country_id' => '123', 'country_code' => 'lk', 'slug' => 'sri-lanka', 'global_location_id' => '200', 'rel_gloc_ids' => '200,1047,1048,1049,1084,1085,1086', 'currency' => 'LKR', 'currency_name' => 'Sri Lankan rupee', 'languages' => 'en', 'default_language' => 'en', 'country_time_zone' => 'Asia/Colombo', 'job_location' => '1', 'published' => '1', 'show' => '1' ), 'united-kingdom' => array( 'name' => 'United Kingdom', 'country_id' => '74', 'country_code' => 'gb', 'slug' => 'united-kingdom', 'global_location_id' => '226', 'rel_gloc_ids' => '226,1035,1036,1037,1038,1039,1040,1041,1042,1043,1044,1045,1046,1050,1259,1260,1261,1267', 'currency' => 'GBP', 'currency_name' => 'British Pound', 'languages' => 'en', 'default_language' => 'en', 'country_time_zone' => 'Europe/London', 'job_location' => '1', 'published' => '1', 'show' => '1' ), 'malaysia' => array( 'name' => 'Malaysia', 'country_id' => '149', 'country_code' => 'my', 'slug' => 'malaysia', 'global_location_id' => '131', 'rel_gloc_ids' => '131,131,980,1051', 'currency' => 'MYR', 'currency_name' => 'Ringgit', 'languages' => 'en', 'default_language' => 'en', 'country_time_zone' => 'Asia/Kuala_Lumpur', 'job_location' => '1', 'published' => '1', 'show' => '1' ), 'nepal' => array( 'name' => 'Nepal', 'country_id' => '159', 'country_code' => 'np', 'slug' => 'nepal', 'global_location_id' => '151', 'rel_gloc_ids' => '151,981,1096,1097,1098', 'currency' => 'NPR', 'currency_name' => 'Nepalese Rupee', 'languages' => 'en', 'default_language' => 'en', 'country_time_zone' => 'Asia/Kathmandu', 'job_location' => '1', 'published' => '1', 'show' => '1' ), 'nigeria' => array( 'name' => 'Nigeria', 'country_id' => '155', 'country_code' => 'ng', 'slug' => 'nigeria', 'global_location_id' => '158', 'rel_gloc_ids' => '158,995,996,997,1095', 'currency' => 'NGN', 'currency_name' => 'Nigerian Naira', 'languages' => 'en', 'default_language' => 'en', 'country_time_zone' => 'Africa/Lagos ', 'job_location' => '1', 'published' => '1', 'show' => '1' ), 'newzealand' => array( 'name' => 'New Zealand', 'country_id' => '162', 'country_code' => 'nz', 'slug' => 'newzealand', 'global_location_id' => '155', 'rel_gloc_ids' => '155,998,999,1080,1081,1082,1083', 'currency' => 'NZD', 'currency_name' => 'New Zealand Dollar', 'languages' => 'en', 'default_language' => 'en', 'country_time_zone' => 'Pacific/Auckland', 'job_location' => '0', 'published' => '1', 'show' => '1' ), 'brasil' => array( 'name' => 'Brasil', 'country_id' => '29', 'country_code' => 'br', 'slug' => 'brasil', 'global_location_id' => '30', 'rel_gloc_ids' => '30,1000,1001,1002,1003,1004,1005,1006,1007,1008,1009,1010,1011,1012,1013', 'currency' => 'BRL', 'currency_name' => 'Brazilian Real', 'languages' => 'pt', 'default_language' => 'pt', 'country_time_zone' => 'America/Sao_Paulo', 'job_location' => '0', 'published' => '1', 'show' => '1' ), 'portugal' => array( 'name' => 'Portugal', 'country_id' => '175', 'country_code' => 'pt', 'slug' => 'portugal', 'global_location_id' => '174', 'rel_gloc_ids' => '174,1014,1015,1087,1088,1089,1090', 'currency' => 'EUR', 'currency_name' => 'Euro', 'languages' => 'pt', 'default_language' => 'pt', 'country_time_zone' => 'Europe/Lisbon', 'job_location' => '0', 'published' => '1', 'show' => '1' ), 'canada' => array( 'name' => 'Canada', 'country_id' => '36', 'country_code' => 'ca', 'slug' => 'canada', 'global_location_id' => '38', 'rel_gloc_ids' => '38,1019,1020,1021,1022,1023,1024,1025', 'currency' => 'CAD', 'currency_name' => 'Canadian Dollar', 'languages' => 'en', 'default_language' => 'en', 'country_time_zone' => 'Canada/Saskatchewan', 'job_location' => '0', 'published' => '1', 'show' => '1' ), 'united-states' => array( 'name' => 'United States', 'country_id' => '221', 'country_code' => 'us', 'slug' => 'united-states', 'global_location_id' => '227', 'rel_gloc_ids' => '227,1314,1315,1316,1317,1318,1319,1320,1321,1322,1323,1324,1325,1326', 'currency' => 'USD', 'currency_name' => 'US Dollar', 'languages' => 'en', 'default_language' => 'en', 'country_time_zone' => 'America/New_York', 'job_location' => '1', 'published' => '1', 'show' => '1' ), 'angola' => array( 'name' => 'Angola', 'country_id' => '9', 'country_code' => 'ao', 'slug' => 'angola', 'global_location_id' => '6', 'rel_gloc_ids' => '6,1016,1091,1092,1093,1094', 'currency' => 'AOA', 'currency_name' => 'Angolan Kwanza', 'languages' => 'pt', 'default_language' => 'pt', 'country_time_zone' => 'Africa/Luanda', 'job_location' => '0', 'published' => '1', 'show' => '1' ), 'australia' => array( 'name' => 'Australia', 'country_id' => '14', 'country_code' => 'au', 'slug' => 'australia', 'global_location_id' => '13', 'rel_gloc_ids' => '13,1026,1027,1028,1029,1030', 'currency' => 'AUD', 'currency_name' => 'Australian Dollar', 'languages' => 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'country_code' => 'ie', 'slug' => 'ireland', 'global_location_id' => '104', 'rel_gloc_ids' => '104,104,387,388,389,390,391,392,393,394,395,396,397,398,399,400,401,402,403,404,405,406,407,408,409,410,411,412,413,414,415,416', 'currency' => 'EUR', 'currency_name' => 'Euro', 'languages' => 'en', 'default_language' => 'en', 'country_time_zone' => 'Europe/Dublin', 'job_location' => '0', 'published' => '1', 'show' => '1' ), 'vietnam' => array( 'name' => 'Vietnam', 'country_id' => '229', 'country_code' => 'vn', 'slug' => 'vietnam', 'global_location_id' => '234', 'rel_gloc_ids' => '234,1170,1171', 'currency' => 'VND', 'currency_name' => 'Vietnamese Dong', 'languages' => 'en', 'default_language' => 'en', 'country_time_zone' => 'Asia/Ho_Chi_Minh', 'job_location' => '0', 'published' => '1', 'show' => '1' ), 'cyprus' => array( 'name' => 'Cyprus', 'country_id' => '51', 'country_code' => 'cy', 'slug' => 'cyprus', 'global_location_id' => '55', 'rel_gloc_ids' => '55,1230,1231,1232,1233', 'currency' => 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'jp', 'slug' => 'japan', 'global_location_id' => '108', 'rel_gloc_ids' => '108,1327,1328,1329,1330,1331,1332,1333,1334,1335,1336,1337', 'currency' => 'YEN', 'currency_name' => 'Japanese yen', 'languages' => 'en', 'default_language' => 'en', 'country_time_zone' => 'Search Results Web results Asia/Tokyo', 'job_location' => '1', 'published' => '1', 'show' => '1' ), 'global' => array( 'name' => 'Global', 'country_id' => (int) 251, 'country_code' => 'on', 'slug' => 'global', 'global_location_id' => '275', 'rel_gloc_ids' => '275', 'currency' => 'USD', 'currency_name' => 'US Dollar', 'languages' => 'en,ar', 'default_language' => 'en', 'country_time_zone' => null, 'job_location' => '0', 'published' => '1', 'show' => '1' ) ) $currentLocation = array( 'name' => 'UAE', 'country_id' => '2', 'country_code' => 'ae', 'slug' => 'uae', 'global_location_id' => '225', 'rel_gloc_ids' => '251,250,249,248,247,246,245,244,225', 'currency' => 'AED', 'currency_name' => 'UAE Dirham', 'languages' => 'en,ar', 'default_language' => 'en', 'country_time_zone' => 'Asia/Dubai', 'job_location' => '1', 'published' => '1', 'show' => '1' ) $cityLists = array( (int) 0 => array( 'name' => 'Dubai', 'slug' => 'dubai' ), (int) 1 => array( 'name' => 'Abu Dhabi', 'slug' => 'abu-dhabi' ), (int) 2 => array( 'name' => 'Ras al Khaimah', 'slug' => 'ras-al-khaimah' ), (int) 3 => array( 'name' => 'Al Ain', 'slug' => 'al-ain' ), (int) 4 => array( 'name' => 'Sharjah', 'slug' => 'sharjah' ), (int) 5 => array( 'name' => 'Fujairah', 'slug' => 'fujairah' ), (int) 6 => array( 'name' => 'Ajman', 'slug' => 'ajman' ), (int) 7 => array( 'name' => 'Umm Al Quwain', 'slug' => 'umm-al-quwain' ) ) $menuState = 'loggedoutmenu' $showCVReviewLink = true $profileInfo = array( 'locations' => array( (int) 2 => 'UAE' ), 'searchKey' => '', 'guest' => (int) 1, 'jobCount' => '11796', 'contributedJobCount' => '24', 'courseCount' => null ) $environment = 'production' $langUrlPrefix = '' $langUrl = 'https://jobs.laimoon.com/' $themeUrl = 'https://jobs.laimoon.com/' $siteUrl = 'https://jobs.laimoon.com/' $staticUrl = 'https://cdn.laimoon.com/jobs/' $langCode = 'en' $pageScripts = array( (int) 0 => 'page_script' ) $pageName = 'externalview' $courseUrl = 'https://courses.laimoon.com/' $onlineCourses = array() $job = array( 'Job' => array( 'id' => '41963132', 'contact_id' => '3773199', 'recruiter_id' => '74726', 'job_function_id' => null, 'title' => 'Senior Regional Marketing Executive (Forge Holiday Group)', 'vacancies' => null, 'job_type_id' => null, 'description' => null, 'pay_status' => 'Free', 'external_job_description' => '<h3> Senior Regional Marketing Executive (Forge Holiday Group)<h3> Application </h3><p> Marketing </p><p> Forge Holiday Group </p><p> Full Time </p><p><b> Creatively- minded and with expertise across the full marketing mix, our Regional Marketing team are seeking our newest Senior Regional Marketing Executiveto support in crafting a winning, scalable multi-channel strategy across our regional brands based across the UK and Ireland. </b><p></p><b> You will be joining our newly-formed central services, working across the Forge Holiday Group, including Bachcare, UKCaravansforHire, Forest Holidays and Sykes Holiday Cottages. </b><p></p> Our newest Senior will be focussing on marketing across five successful brands across the South West including: Coast and Country Cottages, Helpful Holidays, Cornish Cottage Holidays, John Bray Cornish Holidays and Carbis Bay Holidays. <p></p><b> Please note: The post holder must be based in Devon or Cornwall, with the flexibility to work from home or from one of our regional brands in the South West. Regular travel to trade shows and to the offices is required so access to own transport is a must. </b><p></p> Paying a salary up to £31,000 per annum working Monday-Friday, 9am-5.30pm <br> Plus access to our annual STIP (annual company-wide bonus) scheme with an additional 10% of your salary <br> ️ 33 days annual leave including bank holidays <br> Plus anadditional day off for your Birthday <br> Plus an additional two volunteering days per year <br> A flexible hybrid-working policy <br> An enhanced maternity and paternity policy <br> Personal development and opportunities to be recognised <br> Study support for additional qualifications, courses and accreditations <br> Numerous dedicated wellbeing initiatives and access to 24/7 mental health support <p><b> Working as a senior part of the Regional Marketing team, alongside our wider Marketing Department within Sykes Holiday Cottages, the position of Senior will see you responsible for helping oversee and lead the team in its day-to-day marketing activity across a cluster of our regional acquisitions. </b></p><p> As an integral part of the Marketing team, you will work closely with your Regional Marketing Manager, and other members of the Regional Marketing and head office Marketing team todeliver relevant, on-brand marketing campaigns, with a focus on generating lead enquiries from new holiday home owners, to expand our portfolio of properties. <p></p> You will have the opportunity to lead our team of Marketing Executives in the South West on a varied range of projects, and will influence and shape our future local marketing activity. This diverse role presents an exciting opportunity for candidates interested in working across a wide range of marketing channels, within one of the UK’s leading holiday cottage groups. <h3> Your Responsibilities </h3><p> As our newest Senior Regional Marketing Executive, you will be responsible for: </p><ul><li> Support the management team in crafting a winning, scalable, multi-channel marketing strategy which is in line with business objectives and property lead targets. </li><li> Plan, lead on and execute day to day marketing activity and campaigns across the full channel mix, both online and offline. From print ads and PR, to social media and online visibility, we want to ensure maximum brand awareness in our competitive local market. </li><li> Support with SEO strategy, to drive traffic to our brand websites. </li><li> Support with our paid media strategy, including Google ads and Facebook ads. </li><li> Attend a number of events and trade shows each year, representing each of our brands. </li><li> Support with design and content creation for marketing literature such as owner guides, brochures, mailers, offline advertising and events assets. </li><li> Performance reporting for all marketing campaigns, using internal reporting software, Google Analytics and other reporting tools. </li><li> Generate and present ideas, information and strategies to key stakeholders, including the management team and brand leaders. </li><li> Liaise with external agencies and freelancers to ensure projects are dealt with in a timely, cost-effective and efficient manner. </li></ul><h3> Skills and Qualifications </h3><p> We are looking for those who can share in our company goals, values and ethos, who can grow alongside us and whose skills can aid our ongoing success!<p></p> By <em> Being One Team, Owning it, Communicating Honestl </em> y and showcasing a devotion to <em> Learning, Growing and Innovating </em> , we remain true to our original ethos and ensure we stay true to our Customers, Owners and Colleagues alike. <p><b> First and foremost we are interested in those who have the potential to hold these values, as for this position, we ask you to have the following key skills: </b></p><ul><li> Previous marketing experience across the full marketing mix, both online and offline </li><li> Outstanding communication skills – both written and verbal </li><li> Strong problem-solving skills </li><li> Ability to understand and market the Unique Selling Point of individual Brands. </li><li> Strong problem-solving skills </li><li> Excellent negotiation skills with a commercial mindset </li><li> Able to build, manage and maintain strong relationships </li><li> IT literate and able to learn new skills </li><li> Ability to work on own initiative. </li><li> Full Driving Licence and access to a car. </li></ul><p><b> Although standouts will also have: </b></p><ul><li> Experience of using Google Analytics and other reporting software </li><li> Experience in paid media marketing, including the Google and Facebook advertising </li><li> SEO knowledge, including keyword research and use of Wordpress </li><li> Experience of using the Adobe package is an advantage: InDesign, Photoshop and Illustrator </li><li> Good location knowledge of Devon and Cornwall </li> </ul> <p> We are looking for those who can share in our company goals, values and ethos, who can grow alongside us and whose skills can aid our ongoing success!<p></p> By <em> Being One Team, Owning it, Communicating Honestl </em> y and showcasing a devotion to <em> Learning, Growing and Innovating </em> , we remain true to our original ethos and ensure we stay true to our Customers, Owners and Colleagues alike. <p><b> First and foremost we are interested in those who have the potential to hold these values, as for this position, we ask you to have the following key skills: </b></p><ul><li> Previous marketing experience across the full marketing mix, both online and offline </li><li> Outstanding communication skills – both written and verbal </li><li> Strong problem-solving skills </li><li> Ability to understand and market the Unique Selling Point of individual Brands. </li><li> Strong problem-solving skills </li><li> Excellent negotiation skills with a commercial mindset </li><li> Able to build, manage and maintain strong relationships </li><li> IT literate and able to learn new skills </li><li> Ability to work on own initiative. </li><li> Full Driving Licence and access to a car. </li></ul><p><b> Although standouts will also have: </b></p><ul><li> Experience of using Google Analytics and other reporting software </li><li> Experience in paid media marketing, including the Google and Facebook advertising </li><li> SEO knowledge, including keyword research and use of Wordpress </li><li> Experience of using the Adobe package is an advantage: InDesign, Photoshop and Illustrator </li><li> Good location knowledge of Devon and Cornwall </li></ul><b> The Forge Holiday Group </b><p></p> The Forge Holiday Group encompasses Sykes Holiday Cottages, Forest Holidays, UKcaravans4hire and Bachcare in New Zealand and unites us under four company values, which are the foundations of every aspect of our business and remain at the heart of everything we do.By Being One Team, Owning it, Communicating Honestly and showcasing a devotion to Learning, Growing and Innovating, we remain true to our original ethos and ensure we stay true to our Customers, Owners and Colleagues alike. <p></p><b> Diversity and Inclusion: </b><p></p> We encourage and welcome our people to bring their authentic and best selves to work every day. We know the power that comes from different ideas, backgrounds and perspectives. We recognise the role diversity plays in achieving our goals as a business. We actively welcome applications from as wide a range of backgrounds as possible. If you need any particular support or accommodations as part of your application process, please get in touch - our recruitment team are happy to help. <p></p><b> Hybrid Working </b> : <p></p> We are proud to support hybrid-working across the business, with a mixture or remote and office working available. 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