Director, Sector Development

Competition # : 42105 Department: Communities, Culture, Tourism & Heritage Location: WINDSOR Type of Employment: Permanent Union Status: Exclusion - Non Union - NSPG Closing Date: 02-Apr-24 (Applications are accepted until 11:59 PM Atlantic Time) About Us The Department of Communities, Culture, Tourism and Heritage (CCTH) supports communities across the province to be welcoming, inclusive and accessible, providing a great quality of life for Nova Scotians and a memorable experience for visitors. We value the collective diversity of our heritage and our people and believe in the transformative nature of culture to help create healthy, active, growing communities. Tourism Nova Scotia, a division of CCTH, is focused on attracting visitors to the province and maximizing the value of tourism to Nova Scotia's economy through research, experience and sector development, business coaching, marketing, and visitor servicing. Our goal is to be a diverse workforce that is representative, at all job levels, of the citizens we serve. The Government of Nova Scotia has an Employment Equity Policy, and we welcome applications from Indigenous People, African Nova Scotians and Other Racially Visible Persons, Persons with Disabilities and Women in occupations or positions where they are under-represented. If you are a member of one of these equity groups, you are encouraged to self-identify on your electronic application. Primary Accountabilities Tourism Nova Scotia's Director, Sector Development is accountable for the overall leadership and direction of Nova Scotia's tourism product and experience development agenda to foster a competitive, resilient, tourism industry. They will bring strategic leadership, a deep understanding of Nova Scotia's competitive tourism differentiators, a province-wide lens, a systematic approach, and collaborative effort in the development of tourism products to their role within Tourism Nova Scotia, provincially, regionally and nationally. They will provide consistent leadership and direction by setting provincial product development priorities and communicating departmental policies and plans within government and across industry. Based on research and in alignment with the Nova Scotia Tourism Sector Strategic Plan, this position is responsible for the development of provincial tourism development plans for strategic products clusters, development of competitive tourism destinations and innovative programming to support tourism businesses. The Director leads and provides direction for business development initiatives to support capacity building and development of viable tourism businesses for the growth of the sector. They will oversee the execution of the province's tourism visitor servicing strategy through the operation of 5 provincial Visitor Information Centres and the delivery of province-wide VIC programming. The Director leads innovative solutions for working with internal and external partners in the development of tourism products, plans and programming resulting in competitive products and experiences. This position understands the long-range timeline of product development, has a vision of where we want to take tourism in the province and leads, initiates, facilitates and brokers collaboration amongst government and industry stakeholders to achieve these results. Duties include:

• Provides system-wide leadership in establishing the government's priorities for the development of tourism products, strategic tourism destinations and business development throughout the province.
• Provides strategic knowledge and advice on tourism development opportunities and trends. Builds capacity and appetite in the industry for a collaborative, cross sectoral model of product development.
• Works with tourism industry and introduces potential partners and brings them together to jointly develop innovative tourism products and packages that align with consumer demand drivers.
• Provides leadership role in identifying, supporting and facilitating the implementation of projects by working with development management staff and advancing their recommendations based on established evaluation processes.
• Responsible for the development and delivery of Nova Scotia's tourism visitor servicing strategy. Oversight of the management of five directly managed provincial visitor information centres: located in Amherst, Port Hastings, HIAA, Peggy's Cove and Yarmouth
• Ensure that funds are allocated and aligned with priorities set out in product development plans and the Tourism Strategy. Establish the evaluation framework used to document and evaluate returns on investment, the economic impacts and other contributions made by product development grants.

The Director Sector Development leads, develops, retains and motivates a professional team of professionals. They develop and reinforce a culture in the sector development unit that promotes professional rigour, relevance, innovation, insight, and timely work. They establish a workplace climate that supports collaboration, motivates colleagues, promotes achievement, and reflects CCTH values. Qualifications and Experience Bachelor's Degree in tourism, business administration, or a related field plus five years' related experience, or master's degree plus three years' experience. A minimum of 5 years' managerial experience is required, including demonstrated experience in project management, program design, development and implementation as well as team development and leadership. The ability to maintain a high degree of attention to detail and accuracy while adhering to tight timelines is crucial to this position. Excellent interpersonal skills and a high level of competence in written and verbal communication are essential in order to prepare written materials and to present work/findings and to interact and converse with stakeholders. Must have experience leading and managing a team and comfortable delegating responsibility and holding others accountable. Qualifications and Experience (continued) The knowledge, skills and abilities required for this position are:

• Thorough understanding of strategic planning principles, organization operations and procedures, comprehensive knowledge of the concepts and methodologies of product development, marketing, human and fiscal resource requirements of the tourism industry.
• Experience in the design and implementation of programs is essential.
• Extensive understanding of business development and planning procedures is required.
• Demonstrated ability in use of current computer applications (including Word, PowerPoint, and Excel).
• Experience building and conducting performance evaluations is required.
• Must have proven experience in developing and delivering effective presentations to both executives and stakeholders.
• Demonstrated experience in management of projects of complex, multi-disciplinary scope with multiple stakeholders.
• Experience in change management processes is an asset.
• Demonstrated strong organizational, planning, and time management skills and the ability to multi-task and prioritize while working within a team environment is necessary.
• Must be able to work independently.
• Experience managing staff in multiple geographic locations is an asset.
• Must have excellent interpersonal skills, including strong leadership, planning, organizational and team skills, and respect for others.
• Must be customer-service focused.
• Must be self-motivated and demonstrate initiative, innovation, flexibility, and enthusiasm.
• An ability to take creative approach to challenges is required.
• Knowledge of Nova Scotia's tourism sector is an asset.

Equivalency Applicants relying on education and experience equivalencies must demonstrate such equivalencies in their application. Qualifications will be assessed using one or more of the following tools: written examination, standardized tests, oral presentations, interview(s), and reference checks. LEADS The Government of Nova Scotia has adopted the LEADS Leadership Framework. During the interview, candidates will be expected to express how they have demonstrated the key behaviours and capabilities required to effectively lead in a caring and inclusive environment. LEADS Domains includes Leads Self, Engage Others, Achieve Results, Develop Coalitions and Systems Transformation. Please follow LEADS (novascotia.ca) for more information. We will assess the above qualifications and competencies using one or more of the following tools: written examination, standardized tests, oral presentations, interview(s), and reference checks. Benefits Based on the employment status and Union agreement, the Government of Nova Scotia offers its employees a wide range of benefits such as Health, Dental, Life Insurance, Pension, General Illness (Short and Long Term), Vacation and Employee and Family Assistance Programs. Click here to learn more about our various benefits offering and eligibility criteria. Additional Information Valid driver's license is required, and the flexibility to travel with some overnight stays. What We Offer

• Career development where you have access to career guidance, tools, resources, and ongoing training for every stage of your career
• Engaging workplace: our employees feel valued, respected, connected, and tuned in, we have forward-thinking policies and strategies
• Countless career paths
• Department specific flexible working schedules

Pay Grade: EC 14 Salary Range: $4,331.50 - $5,414.38 Bi-Weekly Employment Equity Statement: Our goal is to be a diverse workforce that is representative, at all job levels, of the citizens we serve. The Government of Nova Scotia has an Employment Equity Policy, and we welcome applications from Indigenous People, African Nova Scotians and Other Racially Visible Persons, Persons with Disabilities and Women in occupations or positions where they are under-represented. If you are a member of one of these equity groups, you are encouraged to self-identify on your electronic application. Current government employees may access this posting through the link below: PLEASE NOTE: Candidates will not be considered for an interview if applications are incomplete or are missing information. Offer of employment is conditional upon the completion of all applicable background checks and confirmation of credentials, the results of which must be satisfactory to the employer. We thank all applicants for the interest, however, only those selected for an interview will be contacted. All questions and concerns may be directed to Competitions@novascotia.ca.

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