Head Of Marketing

RM 15,000 - RM 20,000 a month - Full-time

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• Champion in the creation of products including their branding, marketing, qualities, market initiatives & strategies etc
• Lead formulation of corporate marketing plans and strategic initiatives by driving the analysis of the business performance, evaluation of strengths and weaknesses, impact of industry trends, consumer behavior, market forces, and landscape competitiveness to identify new opportunities.
• Research the core issues and challenges on the target market and identify the best strategic marketing practices relevant to our industry
• Support our business development efforts by pinpointing new potential target audience segments and analyzing their specific needs
• Analyze sales and marketing metrics to gain valuable insights for our future marketing efforts and forecast market trends
• Perform detailed competitive analysis and monitor their marketing activities
• Brainstorm new creative ideas for promoting our products/services while maintaining brand consistency across all marketing channels
• Develop our overall marketing strategy and oversee its execution
• Set short-term and long-term marketing goals and appropriate KPIs and ensure our marketing goals align with overall business plans by working with cross-functional teams
• Coordinate the activities of other marketing team members, conduct performance reviews, and provide additional training as needed
• Assess the quality of various types of marketing assets, including promotional emails, leaflets, and social media content
• Set and manage our marketing budget and ensure proper allocation of resources to various marketing projects
• Attend conferences with our partners and maintain strong relationships with other external stakeholders
• Analyze customer data to develop insights that inform marketing strategies and tactics
• Collaborate with external agencies and vendors to deliver high-quality results on time and within budget
• Lead a team of marketing professionals, providing guidance, mentorship, and career development
• Keep abreast of industry trends and best practices, sharing knowledge with the team and applying learnings to improve performance.

• Demonstrated experience in creating and executing high-performing marketing strategies.
• In-depth knowledge of CRM software and project management tools.
• Superior interpersonal, communication, and leadership abilities.
• Top-notch presentation and negotiation skills.
• Strategic thinking.
• Analytical thinking.
• Good written and verbal communication skills.
• Good in technical & business writing & reports.
• IT skills, including the use of spreadsheets.
• The ability to analyze sales figures.