Paid Media Specialist

Job Description

We're building the future of advertising and are looking for the minds to help us do it.As a valuable member of Darkroom’s unique Performance Marketing team, you’ll be given the opportunity to specialize in data analysis, performance creative management, and/or media buying, depending on YOUR skills and preferences!Essential to the growth of our clients' businesses, Darkroom Performance Marketing Managers are excellent communicators, proficient in advertising and marketing principles. The right candidate should be equally comfortable in a strategic position and an executional one when it comes to planning, building, and deploying paid media campaigns.This is a fully remote role, and is open to candidates based in Brazil. This role supports teams working in US Eastern Standard/Daylight Time and should be flexible to support and work in these times.What you'll do:Plan, develop, and implement comprehensive paid media strategies to increase brand visibility and recognition and drive new user acquisition and leads via paid media campaigns. Conduct thorough brand and website audits to understand our clients’ key value proposition, core products, brand aesthetic and identify opportunities to successfully market them and make them stand out in the marketplace. Conduct competitive research to ensure success in the ad space and new acquisition audience targeting. Manage between 5-10 paid media accounts (including but not limited to: Facebook/Instagram Ads, Google/YouTube Ads, LinkedIn Ads, and other social platforms like Twitter and TikTok) on behalf of Darkroom clients, with aggregate monthly spends ranging between $25,000 - $1M. Utilize Platform Ad Managers, third-party reporting tools, and Google Analytics to develop insights and action items intended to increase our clients’ revenues month-over-month and solve for attribution. Understand important KPI and industry-wide benchmarks throughout all steps in the e-commerce marketing funnel. Implement real-time and reactionary ad-buying decisions across multiple platforms in response to up-or-down trends happening on ads platforms. Preemptively develop quarterly strategies for clientele based on perceived success metrics, ad spends, YoY performance metrics, and projections. Deep dive into competitor research, industry knowns, and brand identity to manage client expectations and continually brainstorm new marketing initiatives, creative assets, copy, and review after results. Understand digital marketing best practices and readily contribute to overarching marketing strategies to ensure client success across the board - even if it's paid media adjacent or outside of channel control. Understand full-funnel marketing strategies to ensure new acquisition, list growth, e-commerce, website CRO, retention, and overall client success based around marketing discussions and strategies that work in tandem with paid media and performance efforts. Understand client needs for success and preemptively deliver projections and forecasts that latter into client quarterly strategyWhat you'll need to be successful:5+ years minimum of paid media advertising experience preferred (building high-converting funnels and driving quantifiable results). 5+ years minimum managing paid social and paid search advertising for growth clients, or clients spending $100k+ minimum monthly aggregate spend. Expertise in developing, testing, and optimizing advertisement copy and creativeExperience in keyword targeting and audience optimization across multiple platformsBackground in creative consultation for successful Paid Social Ads that convertBackground in data-derived decision-making and forecasting budgets/spend projections linked to perceived resultsExperience using Google Analytics to develop insights and report them to stakeholdersWhat its like to work at Darkroom:We're building the future of advertising and are looking for the minds to help us do it. We only seek out the best—from our clients to our people. Our team is our most sacred asset, and we offer highly competitive salaries and the following perks:Unlimited Vacation Policy, and Holidays: Rebooting is one of the most important parts of growth. At Darkroom, you have access to a flexible vacation policy, and 10 holidays throughout the year to keep you recharged and sharp. Location, location, (or no) location: Remote-first culture with a strong community base. With Hubs in LA, The Bay Area, New York, Philly, Lisbon, and Eastern Europe. Endless opportunities for growth: Our agency is founded on an interdisciplinary approach, giving Darkroomers insights into services far beyond your job description. Grow your skills and interests beyond your niche and stay at the forefront of the industry through total immersion in cross-functional collaboration. Our Hiring Process and Compensation:The hiring process for this position typically follows four stages. We offer competitive salaries, and will be discussed further upon a phone interview.Equal Opportunity StatementDarkroom is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.