Senior Manager (Marketing & Communication)

Indus Hospital - Serving the Humanity:: Current Vacancies

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Job Description

• Plan and develop a comprehensive Marketing strategy and plan of action based on major health events/calendar of internal activities at IHHN (Indus Hospital & Health Network).
• Develop and plan promotional programs and tactics to promote IHHN. Ensure quality coverage to derive maximum mileage from key IHHN events, major achievements, Projects, and Ongoing initiatives.
• Ensure effective team communication throughout the marketing department through the application of suitable reporting systems and structures.
• Develop and execute 360 Media & Marketing Campaigns of IHHN.
• Oversee delivery of inter-departmental marketing and media jobs.
• Strategic level coordination with Creative Agency and Social Media Agency. Oversee daily basis coordination of marketing team with the Creative Agency and Social Media Agency.
• Aggressive follow-up with media for coverage of the event, pre and post-event hype, to ensure maximum coverage.
• Overseeing the presence of IHHN marketing and public awareness collaterals be placed at different parts of the city (donation boxes, flyers, pamphlets, standees etc)
• Deepen relationships with all media to ensure the most effective messaging and positioning of IHHN. Responsible to maintain relations with key target media personal.
• Responsible for developing documentaries and TVC’s for IHHN with support from independent production houses.
• Maintain calendar of Events and ensure best mileage for IHHN.
• Oversee preparation of development of press information/collateral for distribution to media reps. This includes drafting press invitations, developing press releases, profile interviews of key Indus spokespersons, third-party testimonials, feature stories, write-ups about IHHN etc.
• Responsible for ensuring active running of IHHN website & Social Media pages.
• Developing a healthy strategy for IHHN Campaigns on Social Media.
• Responsible for providing cross-functional support to team members.