Senior Marketing Specialist

Job Description

• Execute the annual marketing plan for the school and all marketing campaigns and on-ground activities for the school.
• Provide key data and insights (including market competitor analysis) on a weekly/monthly/quarterly basis to the Regional Director of Marketing.
• Evaluate the effectiveness of brand campaigns, working collaboratively with our central global planning team and Regional Director of Marketing.
• Proactively suggest actions to improve plans and performance based on analysis of data.
• Research and analyse market data to understand the target audience and the best ways to reach them through a variety of media channels.
• Monitor media trends and keep the marketing team up to date on industry innovation.
• Manage website and digital platform - main contact with HOS for any collateral or website changes.
• Build strong relationships with partners in media and drive a best-in-class approach to OOH and offline media buying.
• Lead and manage budgets across key media channels including offline, PR and brand with KPI & RO
• Capture all social media content for the school.
• Initiate external relationships with key stakeholders in the market to expand the school’s presence and drive enrolment.
• Manage all marketing and admissions related events for the school and liaise with relevant departments to ensure consensus and success. Measure all events’ success in post-event report to track quantifiable progress.
• Write all press releases in EN/AR for the school.
• Support the school for needed collaterals, branding, and other marketing support.
• Be responsible for and organize large-scale tours for groups at the school, in collaboration with SLT and the admissions department.

Job Requirements

• English: fluent or native
• Arabic: fluent or native
• Minimum of 3 years’ experience working in a fast-paced marketing team/agency.
• Critical thinking skills - the ability to interpret data and identify actionable insights.
• Advanced level of Microsoft Office tools – especially excel and power point.
• Proven track record of developing successful marketing plans.
• Data driven decision approach.
• Outstanding organisational skills and excellent attention to detail.
• Ability to conform to strict deadline-oriented projects and works well in fast paced environment.
• Experience in education or higher education marketing is a plus.