Marketing Manager, Distributors market, Turkey, Israel & Russia
Full time
at CooperSurgical
in
Turkey
Posted on March 27, 2024
Job details
Background:
- Contact lens market is a blue ocean with significant perspectives to grow profitably penetration and repeat purchase.
- Contact lenses are medical devices with a key role played by Eye Care Practitioners (ECP) and Opticians .
- CooperVision is one of the “big 4” contact lens players all American companies. It is market leader in Europe which is also region #1. But we pay attention that this new leadership position doesn’t impact our “challenger spirit” that has made our success. Our key values are “Inventive”, “Dedicated”, “Partners” and “ Friendly ”. Headquarters for EMEA region is based in England .
- ACEE region (Africa Central Eurasia Central Eastern Europe) is a vast region of ~100 countries.
- CooperVision success has been achieved via a B2B-oriented strategy triggering that our products are often the most recommended by ECPs & opticians. This is achieved via breakthrough products with a competitive & scientific edge, marketing toward ECPs , far going partnership with key accounts and consumer activities . And certain markets are deregulated which gives extra importance to wearers and consumer marketing levers there.
- There is significant variability among countries from this region in terms of strategic challenges and team capabilities to address them:
- CV position (55% ms in Israel, 12% in Saudi Arabia, 0% in Nigeria)
- CV Teams on the ground (Russia >100, Distributors market 4 FTE for 41 active countries)
- Distributors market
- Turkey
- Coordination of projects across Russia, Israel, Turkey & Distributors markets.
- To bring relevant insights & analyses to the Organization and foster insight-based decisions, most often in context of scarce data
- To participate to the elaboration of market strategy & yearly plans, at various levels depending on countries.
- To promote “just right” portfolio approach , structuring work on New Product Launches, portfolio strategy, private label development and rationalization.
- To maximize 360° impact of planned activities
- Delivering own projects in excellence and on time
- Partnering with countries to ensure magnificent results
- To foster “best practices” mentality, facilitating the usage & improvement of proven-effective campaigns from EMEA & other markets and analysing impact of activities in the region.
- To champion digital marketing excellence in the region
- To collaborate with chosen strategic Key Accounts Managers where requested and work on certain B2B projects (ex: B2B service as a product)
- To network passionately liaising with ACEE markets to generate synergies between markets and with EMEA marketing colleagues both from Region and other relevant EMEA markets.
- To help building CooperVision® brand awareness and protecting good name everywhere in the region.
- Intellectually curious with good analytica l skills and solid strategic acumen .
- Sense of aesthetics and creativity
- Proactive , independent, responsible , self-starter approach.
- Willing to challenge current thinking when necessary.
- Excellent projects leadership & management skills across multiple functions, agencies and countries. Ability to manage multiple projects with attention to quality of the output.
- Strong team player
- Good networker , sharing & importing good ideas, building coalitions.
- Marketing experience in the Consumer Healthcare industry with products that have a healthcare professional strategic touchpoint.
- A robust experience of developing and implementing marketing strategies & tactics and programmes across the full B2B and B2C marketing mix. The B2B vs B2C focus varies per market and candidate will have to adapt.
- An experience in consumer marketing in roles & companies that offered real opportunities to train and do things on their own conceiving, constructing and implementing consumer marketing strategies and programmes across the full marketing mix as outlined in the .
- Significant skills in digital marketing are expected and an experience with ecommerce is welcomed.
- Ability to drive projects across an international organization in multiple configurations and with different cultures.
- Excellent spoken and written English skills.
- Work Environment: Reporting full line Head of Regional Marketing ACEE
- The role will be integrated into EMEA marketing regional team.
- Strong collaboration needed with country leaders, marketing & commercial teams
- Office-based and regular travel involved throughout Europe, Middle-East Africa & Eurasia. Travelling less than 15% of the time.
- Location in the region with a good access to travel hub & where CV has a legal entity ex: Turkey, Russia, Israel, UK , Central Eastern Europe or other EU country)
- Experience Requires 10+ total years in consumer marketing in a multinational company, including high growth markets.
- Experience in vision care industry is a plus but not essential.
- Experience in truly international environment.
- Experience of leading & influencing teams with no direct authority in a matrix organisation.
- Education: Hold a marketing qualification or undergone relevant training.
- Bachelor’s degree. Advanced degree/MBA preferred but not a must.
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'vacancies' => null, 'job_type_id' => null, 'description' => null, 'pay_status' => 'Free', 'external_job_description' => '<p><p></p><p><p><b> Background: </b></p><ul><li> Contact lens market is <b> a blue ocean </b> with significant perspectives to <b> grow profitably penetration </b> and repeat purchase. </li><li> Contact lenses are <b> medical devices </b> with a key role played by <b> Eye Care Practitioners </b> (ECP) and <b> Opticians </b> . </li><li><b> CooperVision is one of the “big 4”</b> contact lens players all American companies. It is <b> market leader in Europe </b> which is also region #1. But we pay attention that this new leadership position doesn’t impact our <b>“challenger spirit”</b> that has made our success. Our key values are <b>“Inventive”, “Dedicated”, “Partners”</b> and “<b> Friendly </b>”. Headquarters for EMEA region is based in <b> England </b> . </li><li><b> ACEE region </b>(Africa Central Eurasia Central Eastern Europe) is a vast region <b> of ~100 countries. </b></li></ul><p> CooperVision is active in ~50 markets, mostly via <b> authorised distributors </b> except <b>9 direct markets where CooperVision is present </b>(Russia, Poland, Czech, Slovakia, Slovenia, Hungary, South Africa, Israel, Turkey, India). This region is delivering significant growth for CV and CooperVision is looking at <b> accelerating further growth </b> of <b> chosen </b> markets. </p><ul><li> CooperVision success has been achieved via a <b> B2B-oriented strategy </b> triggering that our products are often the most recommended by ECPs & opticians. This is achieved via <b> breakthrough products </b> with a competitive & scientific edge, <b> marketing toward ECPs </b> , far going <b> partnership with key accounts </b> and <b> consumer activities </b> . And certain markets are deregulated which gives extra importance to wearers and consumer marketing levers there. </li><li> There is <b> significant variability </b> among countries from this region in terms of strategic challenges and team capabilities to address them: </li><li> CV position (55% ms in Israel, 12% in Saudi Arabia, 0% in Nigeria)</li><li> CV Teams on the ground (Russia >100, Distributors market 4 FTE for 41 active countries)</li></ul><p><b> Our need: </b></p><p> An <b> experienced & versatile marketer </b> able to integrate the ACEE marketing start-up (part of EMEA marketing Team), <b> DRIVE </b> CooperVision <b> acceleration through marketing </b>and adjust support to specific needs of market. This also means <b> hands on work </b> in the cases of certain projects and geographies. </p><p> Geographies of focus will be, by decreasing priority order: </p><ol><li> Distributors market </li><li> Turkey </li><li> Coordination of projects across Russia, Israel, Turkey & Distributors markets. </li></ol><p><b> Key responsibilities: </b></p><ol><li> To bring relevant insights & analyses to the Organization and foster <b> insight-based decisions, most often in context of scarce data </b></li><li> To participate to the elaboration of market <b> strategy & yearly plans, at various levels </b> depending on countries. </li><li><b> To promote “just right” portfolio approach </b> , structuring work on New Product Launches, portfolio strategy, private label development and rationalization. </li><li> To maximize <b>360° impact of planned activities </b></li></ol><ul><li> Delivering own projects <b> in excellence and on time </b></li><li> Partnering with countries to ensure magnificent results </li></ul><ol><li><b> To foster “best practices” mentality, </b> facilitating the usage & improvement of proven-effective campaigns from EMEA & other markets and analysing impact of activities in the region. </li><li> To champion <b> digital marketing excellence </b> in the region </li><li> To <b> collaborate with chosen strategic Key Accounts Managers </b> where requested and work on certain B2B projects (ex: B2B service as a product)</li><li><b> To network passionately </b> liaising with ACEE markets to generate synergies between markets and with EMEA marketing colleagues both from Region and other relevant EMEA markets. </li></ol><p><b> To promote </b> countries covered withing CooperVision to get better understanding & service from Organization & to promote relevant solutions, policies and practices from EMEA into markets in scope. </p><ol><li> To help <b> building CooperVision® brand </b> awareness and protecting good name everywhere in the region. </li></ol><p><b> To monitor </b> products <b> performance </b> and input forecasting & to manage A&P budgets with good stewardship. </p><ul><li> Intellectually <b> curious </b> with good <b> analytica </b> l skills and solid <b> strategic acumen </b> . </li><li> Sense of <b> aesthetics and creativity </b></li><li><b> Proactive </b> , independent, responsible <b> , self-starter </b> approach. </li></ul><p> We are looking for someone <b> determined </b> who <b> has personal drive </b> toward results, improvement & <b> excellence </b> and doesn’t get easily satisfied by average outcome. </p><ul><li> Willing to challenge current thinking when necessary. </li><li><b> Excellent projects leadership & management skills </b> across multiple functions, agencies and countries. Ability to manage <b> multiple projects </b> with attention to quality of the output. </li></ul><p> This is the most important skill requested: <b> adaptability of contribution </b> to the needs anything from <b> hands on </b><b> realization of a project </b> (where/when there is nobody available) <b> to mentoring/coaching others in charge of realization </b> (where/when skilled resources are available). </p><ul><li> Strong <b> team player </b></li><li><b> Good networker </b> , sharing & importing good ideas, building coalitions. </li><li><b> Marketing experience </b> in the <b> Consumer Healthcare </b> industry with products that have a healthcare professional strategic touchpoint. </li><li> A robust experience of developing and implementing <b> marketing </b> strategies & tactics and programmes across the <b> full B2B and B2C </b> marketing mix. The B2B vs B2C focus varies per market and candidate will have to adapt. </li><li> An experience in <b> consumer marketing </b> in roles & companies that offered real opportunities to train and do things on their own conceiving, constructing and implementing consumer marketing strategies and programmes across the full marketing mix as outlined in the . </li><li> Significant skills in <b> digital marketing </b> are expected and an experience with ecommerce is welcomed. </li><li> Ability to drive projects across an international organization in multiple configurations and with different cultures. </li><li><b> Excellent </b> spoken and written <b> English </b> skills. </li></ul><p> Arabic could be a plus. </p><p><b> Convincing </b> writer and presenter </p><ul><li><b> Work Environment: </b> Reporting full line Head of <b> Regional Marketing ACEE </b></li><li> The role will be <b> integrated into EMEA marketing </b> regional team. </li><li><b> Strong collaboration needed </b> with country leaders, marketing & commercial teams </li><li> Office-based and regular travel involved throughout Europe, Middle-East Africa & Eurasia. Travelling less than 15% of the time. </li></ul><p><b> Significant home office possible </b></p><ul><li> Location in the region with a good access to travel hub & where CV has a legal entity ex: Turkey, Russia, Israel, UK , Central Eastern Europe or other EU country)</li><li><b> Experience </b> Requires 10+ total years in <b> consumer marketing </b> in a multinational company, including high growth markets. </li></ul><p> This experience should cover all key aspects of marketing discipline. </p><ul><li> Experience in vision care industry is a plus but not essential. </li></ul><p> Key is experience in tackling consumers both B2B2C and B2C as well as B2B work with <b> professionals recommending </b> a healthcare/somewhat <b> regulated product. </b></p><ul><li> Experience in <b> truly international </b> environment. </li><li> Experience of leading &<b> influencing teams </b> with no direct authority in a matrix organisation. </li><li><b> Education: </b> Hold a marketing qualification or undergone relevant training. </li><li> Bachelor’s degree. 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'1' ), 'bahrain' => array( 'name' => 'Bahrain', 'country_id' => '23', 'country_code' => 'bh', 'slug' => 'bahrain', 'global_location_id' => '17', 'rel_gloc_ids' => '17,292,293,294,295,314,297,298,299,300,301,302,303,304,1276,1277', 'currency' => 'BHD', 'currency_name' => 'Bahrain Dinar', 'languages' => 'en,ar', 'default_language' => 'en', 'country_time_zone' => 'Asia/Bahrain', 'job_location' => '1', 'published' => '1', 'show' => '1' ), 'sri-lanka' => array( 'name' => 'Sri Lanka', 'country_id' => '123', 'country_code' => 'lk', 'slug' => 'sri-lanka', 'global_location_id' => '200', 'rel_gloc_ids' => '200,1047,1048,1049,1084,1085,1086', 'currency' => 'LKR', 'currency_name' => 'Sri Lankan rupee', 'languages' => 'en', 'default_language' => 'en', 'country_time_zone' => 'Asia/Colombo', 'job_location' => '1', 'published' => '1', 'show' => '1' ), 'united-kingdom' => array( 'name' => 'United Kingdom', 'country_id' => '74', 'country_code' => 'gb', 'slug' => 'united-kingdom', 'global_location_id' => '226', 'rel_gloc_ids' => '226,1035,1036,1037,1038,1039,1040,1041,1042,1043,1044,1045,1046,1050,1259,1260,1261,1267', 'currency' => 'GBP', 'currency_name' => 'British Pound', 'languages' => 'en', 'default_language' => 'en', 'country_time_zone' => 'Europe/London', 'job_location' => '1', 'published' => '1', 'show' => '1' ), 'malaysia' => array( 'name' => 'Malaysia', 'country_id' => '149', 'country_code' => 'my', 'slug' => 'malaysia', 'global_location_id' => '131', 'rel_gloc_ids' => '131,131,980,1051', 'currency' => 'MYR', 'currency_name' => 'Ringgit', 'languages' => 'en', 'default_language' => 'en', 'country_time_zone' => 'Asia/Kuala_Lumpur', 'job_location' => '1', 'published' => '1', 'show' => '1' ), 'nepal' => array( 'name' => 'Nepal', 'country_id' => '159', 'country_code' => 'np', 'slug' => 'nepal', 'global_location_id' => '151', 'rel_gloc_ids' => '151,981,1096,1097,1098', 'currency' => 'NPR', 'currency_name' => 'Nepalese Rupee', 'languages' => 'en', 'default_language' => 'en', 'country_time_zone' => 'Asia/Kathmandu', 'job_location' => '1', 'published' => '1', 'show' => '1' ), 'nigeria' => array( 'name' => 'Nigeria', 'country_id' => '155', 'country_code' => 'ng', 'slug' => 'nigeria', 'global_location_id' => '158', 'rel_gloc_ids' => '158,995,996,997,1095', 'currency' => 'NGN', 'currency_name' => 'Nigerian Naira', 'languages' => 'en', 'default_language' => 'en', 'country_time_zone' => 'Africa/Lagos ', 'job_location' => '1', 'published' => '1', 'show' => '1' ), 'newzealand' => array( 'name' => 'New Zealand', 'country_id' => '162', 'country_code' => 'nz', 'slug' => 'newzealand', 'global_location_id' => '155', 'rel_gloc_ids' => '155,998,999,1080,1081,1082,1083', 'currency' => 'NZD', 'currency_name' => 'New Zealand Dollar', 'languages' => 'en', 'default_language' => 'en', 'country_time_zone' => 'Pacific/Auckland', 'job_location' => '0', 'published' => '1', 'show' => '1' ), 'brasil' => array( 'name' => 'Brasil', 'country_id' => '29', 'country_code' => 'br', 'slug' 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'languages' => 'en', 'default_language' => 'en', 'country_time_zone' => 'Canada/Saskatchewan', 'job_location' => '0', 'published' => '1', 'show' => '1' ), 'united-states' => array( 'name' => 'United States', 'country_id' => '221', 'country_code' => 'us', 'slug' => 'united-states', 'global_location_id' => '227', 'rel_gloc_ids' => '227,1314,1315,1316,1317,1318,1319,1320,1321,1322,1323,1324,1325,1326', 'currency' => 'USD', 'currency_name' => 'US Dollar', 'languages' => 'en', 'default_language' => 'en', 'country_time_zone' => 'America/New_York', 'job_location' => '1', 'published' => '1', 'show' => '1' ), 'angola' => array( 'name' => 'Angola', 'country_id' => '9', 'country_code' => 'ao', 'slug' => 'angola', 'global_location_id' => '6', 'rel_gloc_ids' => '6,1016,1091,1092,1093,1094', 'currency' => 'AOA', 'currency_name' => 'Angolan Kwanza', 'languages' => 'pt', 'default_language' => 'pt', 'country_time_zone' => 'Africa/Luanda', 'job_location' => '0', 'published' => '1', 'show' => '1' ), 'australia' => array( 'name' => 'Australia', 'country_id' => '14', 'country_code' => 'au', 'slug' => 'australia', 'global_location_id' => '13', 'rel_gloc_ids' => '13,1026,1027,1028,1029,1030', 'currency' => 'AUD', 'currency_name' => 'Australian Dollar', 'languages' => 'en', 'default_language' => 'en', 'country_time_zone' => 'Australia/Melbourne', 'job_location' => '0', 'published' => '1', 'show' => '1' ), 'kenya' => array( 'name' => 'Kenya', 'country_id' => '108', 'country_code' => 'ke', 'slug' => 'kenya', 'global_location_id' => '112', 'rel_gloc_ids' => '112,1031,1032,1075,1076,1077,1078,1079', 'currency' => 'KES', 'currency_name' => 'Kenyan Shilling', 'languages' => 'en', 'default_language' => 'en', 'country_time_zone' => 'Africa/Nairobi', 'job_location' => '0', 'published' => '1', 'show' => '1' ), 'ghana' => array( 'name' => 'Ghana', 'country_id' => '78', 'country_code' => 'gh', 'slug' => 'ghana', 'global_location_id' => '83', 'rel_gloc_ids' => '83,1033,1034,1072,1073,1074', 'currency' => 'GHS', 'currency_name' => 'Ghanaian Cedi', 'languages' => 'en', 'default_language' => 'en', 'country_time_zone' => 'Africa/Accra', 'job_location' => '0', 'published' => '1', 'show' => '1' ), 'ireland' => array( 'name' => 'Ireland', 'country_id' => '98', 'country_code' => 'ie', 'slug' => 'ireland', 'global_location_id' => '104', 'rel_gloc_ids' => '104,104,387,388,389,390,391,392,393,394,395,396,397,398,399,400,401,402,403,404,405,406,407,408,409,410,411,412,413,414,415,416', 'currency' => 'EUR', 'currency_name' => 'Euro', 'languages' => 'en', 'default_language' => 'en', 'country_time_zone' => 'Europe/Dublin', 'job_location' => '0', 'published' => '1', 'show' => '1' ), 'vietnam' => array( 'name' => 'Vietnam', 'country_id' => '229', 'country_code' => 'vn', 'slug' => 'vietnam', 'global_location_id' => '234', 'rel_gloc_ids' => '234,1170,1171', 'currency' => 'VND', 'currency_name' => 'Vietnamese Dong', 'languages' => 'en', 'default_language' => 'en', 'country_time_zone' => 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'Flexible', 'location' => 'Online', 'global_location_id' => '275', 'school' => 'StudyHub', 'logo' => null, 'certificate_diploma' => 'yes', 'image' => null, 'brochure_url' => null, 'video' => null, 'cost' => null, 'price' => '89', 'price_enquiry' => '0', 'course_status' => 'Paid', 'base_price' => '24', 'nondiscounted_base_price' => '480', 'currency' => 'AED', 'discount' => '95% Off for Laimoon Users!', 'free_trial_text' => null, 'laimoon_offer' => '1', 'summary' => 'Welcome to the world of Affiliate Marketing, where you can transform your passion for marketing into a rewarding online venture. In this course, we’ll take you on a journey through the fundamentals of affiliate marketing, equipping you with the knowledge and skills needed to succeed in the digital realm. Whether you’re an aspiring entrepreneur or an enthusiast exploring new opportunities, our comprehensive curriculum will guide you through each step of the affiliate marketing process. From understanding compensation models to creating captivating content and driving traffic to your affiliate website, you’ll gain the insights and strategies required to thrive in the dynamic world of affiliate marketing.<br /> <br /> <strong>Learning Outcomes</strong> <ul> <li>Gain a profound understanding of affiliate marketing and its lucrative potential.</li> <li>Learn the essential steps for becoming a successful affiliate marketer.</li> <li>Explore various compensation models and choose the right one for your business.</li> <li>Master the art of finding, applying to, and partnering with affiliate programs.</li> <li>Develop effective content creation and traffic generation strategies to maximize your affiliate marketing success.</li> </ul> <strong>COURSE CURRICULUM</strong> <ul> <li>Section 01: Introduction</li> <li>Section 02: Introduction to Affiliate Marketing</li> <li>Section 03: Before You Begin with Affiliate Marketing</li> <li>Section 04: Steps for Affiliate Marketing</li> <li>Section 05: Affiliate Marketing Compensation Model</li> <li>Section 06: Finding & Applying to Affiliate programs</li> <li>Section 07: Create Content for Your Affiliate Marketing Website</li> <li>Section 08: Strategies to Generate Traffic</li> <li>Section 09: Conclusion</li> </ul> <strong>Why choose this Affiliate Marketing course?</strong> <ul> <li>Unlimited access to the course for a lifetime.</li> <li>Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course.</li> <li>Structured lesson planning in line with industry standards.</li> <li>Immerse yourself in innovative and captivating course materials and activities.</li> <li>Assessments designed to evaluate advanced cognitive abilities and skill proficiency.</li> <li>Flexibility to complete the Course at your own pace, on your own schedule.</li> <li>Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience.</li> <li>Unlock career resources for CV improvement, interview readiness, and job success.</li> </ul> <strong>Who is this Affiliate Marketing course for?</strong> <ul> <li>Aspiring entrepreneurs seeking opportunities in the digital marketing space.</li> <li>Marketing enthusiasts looking to turn their passion into a profitable online venture.</li> <li>Website owners and bloggers interested in monetizing their platforms.</li> <li>Anyone curious about affiliate marketing and eager to explore its potential.</li> <li>Individuals eager to boost their online income through affiliate marketing.</li> </ul> <strong>Certification</strong><br /> <br /> Upon course completion, a written assignment test is available. 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You will learn about ad formats, targeting options, and best practices for creating compelling video ads.<br> <strong>Lecture 3:</strong> Bing Ads Bing Ads offer an alternative avenue for advertising your local business, and in this lecture, you will discover how to leverage Bing's advertising platform to increase your business visibility. You will learn about campaign setup, ad creation, and optimizing your ads for better performance.<br> <strong>Lecture 4:</strong> Meta Ads In this lecture, you will dive into the world of meta ads and understand how they can benefit your local business. You will explore different meta advertising platforms and strategies to effectively reach your target audience and drive traffic to your website.<br> <strong>Lecture 5:</strong> LinkedIn Ads LinkedIn provides unique opportunities for local businesses to connect with professionals and decision-makers. In this lecture, you will learn how to leverage LinkedIn Ads to promote your business, build brand awareness, and generate quality leads.<br> <strong>Lecture 6:</strong> Google My Business Google My Business is a vital tool for local businesses, and in this lecture, you will discover how to optimize your business listing to maximize your online visibility. You will learn how to create an attractive profile, manage customer reviews, and use features such as posts and Q&A to engage with your audience.<br> <strong>Lecture 7:</strong> Bing Places Similar to Google My Business, Bing Places is an important platform for local businesses. In this lecture, you will explore how to set up and optimize your business listing on Bing Places to increase your chances of appearing in local search results.<br> <strong>Lecture 8:</strong> TripAdvisor TripAdvisor is a popular platform for travelers seeking local businesses. In this lecture, you will learn how to leverage TripAdvisor to showcase your business, attract positive reviews, and enhance your online reputation in the tourism industry.<br> <strong>Lecture 9:</strong> Local SEO Search Engine Optimization (SEO) plays a crucial role in improving your local business's visibility in organic search results. In this lecture, you will discover effective local SEO strategies, including keyword research, on-page optimization, local link building, and citation management.<br> <strong>Lecture 10:</strong> Positive Mindset A positive mindset is essential for success in any business endeavor. In this final lecture, you will explore techniques to develop and maintain a positive mindset, overcome challenges, and stay motivated on your digital marketing journey.<br> By the end of this course, you will have gained a comprehensive understanding of various digital marketing channels, strategies, and tools specifically tailored for local businesses. You will be equipped with the knowledge and skills necessary to create effective digital marketing campaigns, optimize your online presence, and drive growth for your local business in 2023 and beyond.<br> ', 'outline' => '', 'who_should_take_this_course' => '', 'career_path' => 'Digital Marketing Specialist,Local Business Marketing Manager,Digital Advertising Specialist,Local SEO Specialist,Online Marketing Coordinator,Social Media Marketing Manager,Local Business Consultant,Digital Campaign Manager,Marketing Analyst', 'eligibility' => '<ul> <li>Basic Computer Skills</li> <li>Language Proficiency</li> <li>Access to the Internet and Devices</li> <li>No Prior Experience Required</li> <li>Commitment and Motivation</li> </ul> ', 'school' => 'Course Line', 'keywords' => 'Marketing,Digital Marketing,SEO, Complete Digital Marketing - 2023', 'location' => 'Online', 'duration' => 'Upto 23 Hours', 'timing' => '', 'cost' => null, 'discount' => '95% Off for Laimoon Users!', 'eligibility_criteria' => '', 'job_matching_keywords' => 'Complete Digital Marketing - 2023', 'boosted' => '0', 'lang_code' => 'en', 'status' => 'active', 'auto_translated' => '0', 'objectives' => null, 'photo' => null, 'photo_cta' => null, 'video' => null ), 'Profile' => array() ) ) $job = array( 'Job' => array( 'id' => '41904883', 'contact_id' => '3773199', 'recruiter_id' => '74726', 'job_function_id' => null, 'title' => 'Marketing Manager, Distributors market, Turkey, Israel & Russia', 'vacancies' => null, 'job_type_id' => null, 'description' => null, 'pay_status' => 'Free', 'external_job_description' => '<p><p></p><p><p><b> Background: </b></p><ul><li> Contact lens market is <b> a blue ocean </b> with significant perspectives to <b> grow profitably penetration </b> and repeat purchase. </li><li> Contact lenses are <b> medical devices </b> with a key role played by <b> Eye Care Practitioners </b> (ECP) and <b> Opticians </b> . </li><li><b> CooperVision is one of the “big 4”</b> contact lens players all American companies. It is <b> market leader in Europe </b> which is also region #1. But we pay attention that this new leadership position doesn’t impact our <b>“challenger spirit”</b> that has made our success. Our key values are <b>“Inventive”, “Dedicated”, “Partners”</b> and “<b> Friendly </b>”. Headquarters for EMEA region is based in <b> England </b> . </li><li><b> ACEE region </b>(Africa Central Eurasia Central Eastern Europe) is a vast region <b> of ~100 countries. </b></li></ul><p> CooperVision is active in ~50 markets, mostly via <b> authorised distributors </b> except <b>9 direct markets where CooperVision is present </b>(Russia, Poland, Czech, Slovakia, Slovenia, Hungary, South Africa, Israel, Turkey, India). This region is delivering significant growth for CV and CooperVision is looking at <b> accelerating further growth </b> of <b> chosen </b> markets. </p><ul><li> CooperVision success has been achieved via a <b> B2B-oriented strategy </b> triggering that our products are often the most recommended by ECPs & opticians. This is achieved via <b> breakthrough products </b> with a competitive & scientific edge, <b> marketing toward ECPs </b> , far going <b> partnership with key accounts </b> and <b> consumer activities </b> . And certain markets are deregulated which gives extra importance to wearers and consumer marketing levers there. </li><li> There is <b> significant variability </b> among countries from this region in terms of strategic challenges and team capabilities to address them: </li><li> CV position (55% ms in Israel, 12% in Saudi Arabia, 0% in Nigeria)</li><li> CV Teams on the ground (Russia >100, Distributors market 4 FTE for 41 active countries)</li></ul><p><b> Our need: </b></p><p> An <b> experienced & versatile marketer </b> able to integrate the ACEE marketing start-up (part of EMEA marketing Team), <b> DRIVE </b> CooperVision <b> acceleration through marketing </b>and adjust support to specific needs of market. This also means <b> hands on work </b> in the cases of certain projects and geographies. </p><p> Geographies of focus will be, by decreasing priority order: </p><ol><li> Distributors market </li><li> Turkey </li><li> Coordination of projects across Russia, Israel, Turkey & Distributors markets. </li></ol><p><b> Key responsibilities: </b></p><ol><li> To bring relevant insights & analyses to the Organization and foster <b> insight-based decisions, most often in context of scarce data </b></li><li> To participate to the elaboration of market <b> strategy & yearly plans, at various levels </b> depending on countries. </li><li><b> To promote “just right” portfolio approach </b> , structuring work on New Product Launches, portfolio strategy, private label development and rationalization. </li><li> To maximize <b>360° impact of planned activities </b></li></ol><ul><li> Delivering own projects <b> in excellence and on time </b></li><li> Partnering with countries to ensure magnificent results </li></ul><ol><li><b> To foster “best practices” mentality, </b> facilitating the usage & improvement of proven-effective campaigns from EMEA & other markets and analysing impact of activities in the region. </li><li> To champion <b> digital marketing excellence </b> in the region </li><li> To <b> collaborate with chosen strategic Key Accounts Managers </b> where requested and work on certain B2B projects (ex: B2B service as a product)</li><li><b> To network passionately </b> liaising with ACEE markets to generate synergies between markets and with EMEA marketing colleagues both from Region and other relevant EMEA markets. </li></ol><p><b> To promote </b> countries covered withing CooperVision to get better understanding & service from Organization & to promote relevant solutions, policies and practices from EMEA into markets in scope. </p><ol><li> To help <b> building CooperVision® brand </b> awareness and protecting good name everywhere in the region. </li></ol><p><b> To monitor </b> products <b> performance </b> and input forecasting & to manage A&P budgets with good stewardship. </p><ul><li> Intellectually <b> curious </b> with good <b> analytica </b> l skills and solid <b> strategic acumen </b> . </li><li> Sense of <b> aesthetics and creativity </b></li><li><b> Proactive </b> , independent, responsible <b> , self-starter </b> approach. </li></ul><p> We are looking for someone <b> determined </b> who <b> has personal drive </b> toward results, improvement & <b> excellence </b> and doesn’t get easily satisfied by average outcome. </p><ul><li> Willing to challenge current thinking when necessary. </li><li><b> Excellent projects leadership & management skills </b> across multiple functions, agencies and countries. Ability to manage <b> multiple projects </b> with attention to quality of the output. </li></ul><p> This is the most important skill requested: <b> adaptability of contribution </b> to the needs anything from <b> hands on </b><b> realization of a project </b> (where/when there is nobody available) <b> to mentoring/coaching others in charge of realization </b> (where/when skilled resources are available). </p><ul><li> Strong <b> team player </b></li><li><b> Good networker </b> , sharing & importing good ideas, building coalitions. </li><li><b> Marketing experience </b> in the <b> Consumer Healthcare </b> industry with products that have a healthcare professional strategic touchpoint. </li><li> A robust experience of developing and implementing <b> marketing </b> strategies & tactics and programmes across the <b> full B2B and B2C </b> marketing mix. The B2B vs B2C focus varies per market and candidate will have to adapt. </li><li> An experience in <b> consumer marketing </b> in roles & companies that offered real opportunities to train and do things on their own conceiving, constructing and implementing consumer marketing strategies and programmes across the full marketing mix as outlined in the . </li><li> Significant skills in <b> digital marketing </b> are expected and an experience with ecommerce is welcomed. </li><li> Ability to drive projects across an international organization in multiple configurations and with different cultures. </li><li><b> Excellent </b> spoken and written <b> English </b> skills. </li></ul><p> Arabic could be a plus. </p><p><b> Convincing </b> writer and presenter </p><ul><li><b> Work Environment: </b> Reporting full line Head of <b> Regional Marketing ACEE </b></li><li> The role will be <b> integrated into EMEA marketing </b> regional team. </li><li><b> Strong collaboration needed </b> with country leaders, marketing & commercial teams </li><li> Office-based and regular travel involved throughout Europe, Middle-East Africa & Eurasia. Travelling less than 15% of the time. </li></ul><p><b> Significant home office possible </b></p><ul><li> Location in the region with a good access to travel hub & where CV has a legal entity ex: Turkey, Russia, Israel, UK , Central Eastern Europe or other EU country)</li><li><b> Experience </b> Requires 10+ total years in <b> consumer marketing </b> in a multinational company, including high growth markets. </li></ul><p> This experience should cover all key aspects of marketing discipline. </p><ul><li> Experience in vision care industry is a plus but not essential. </li></ul><p> Key is experience in tackling consumers both B2B2C and B2C as well as B2B work with <b> professionals recommending </b> a healthcare/somewhat <b> regulated product. </b></p><ul><li> Experience in <b> truly international </b> environment. </li><li> Experience of leading &<b> influencing teams </b> with no direct authority in a matrix organisation. </li><li><b> Education: </b> Hold a marketing qualification or undergone relevant training. </li><li> Bachelor’s degree. Advanced degree/MBA preferred but not a must. </li></ul><p></p>', 'course_qualifications' => null, 'global_location_id' => '219', 'gender' => '0', 'baseSalary' => null, 'salary_duration' => 'Monthly', 'job_type' => 'Full time', 'salaryFrom' => null, 'salaryTo' => null, 'currency_id' => null, 'hide_salary' => '0', 'benefits' => null, 'salary_type_id' => null, 'travel_type_id' => null, 'travel_id' => null, 'education_id' => null, 'education_background' => null, 'language_id' => null, 'position_level_id' => null, 'position_type' => null, 'number_of_staffs_mange' => null, 'experiance' => null, 'sales_experience' => null, 'sales_focus' => null, 'sales_cycle_id' => null, 'reporting_to' => null, 'otherAssignments' => null, 'otherConsiderations' => null, 'ideal_candidate' => null, 'company_info' => null, 'company_id' => '694923', 'company_name' => 'CooperSurgical', 'external_apply_url' => 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