Digital Marketing Expert

Job Title: Digital Marketing Expert Location: Noida Company Overview: Equity 360, a leading investment banking firm specializing in strategic advisory and investment services for businesses and startups, is at the forefront of providing seamless financial solutions. With a robust collection of regulatory knowledge, Equity 360 excels in structuring and executing optimal financial solutions for clients efficiently. As we continue to advance in our industry, we are actively seeking a results-driven Digital Marketing Expert to join our innovative team. Responsibilities:

1. Develop and implement comprehensive digital marketing strategies tailored for the B2B sector to drive lead generation and enhance brand awareness.
2. Execute multi-channel digital campaigns across various platforms, including search engines, social media, email, and display advertising.
3. Conduct market research and competitor analysis to identify strategic opportunities and stay ahead of industry trends.
4. Collaborate closely with the sales and product teams to align marketing initiatives with business objectives, ensuring a cohesive brand message.
5. Optimize website content and user experience to maximize lead conversion rates.
6. Manage and analyze marketing performance metrics, delivering regular reports and actionable insights to the leadership team.
7. Stay informed about emerging digital marketing technologies and trends, proposing and implementing enhancements as needed.
8. Collaborate with external agencies and vendors to amplify the effectiveness of digital marketing campaigns.
9. Utilize SEO strategies to elevate organic search rankings and increase online visibility.
10. Develop and nurture strong relationships with industry influencers and partners.

1. Proven experience in B2B digital marketing, demonstrating a successful track record in lead generation and revenue growth.
2. Experience in the financial services sector is highly desirable.
3. In-depth knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and display advertising.
4. Strong analytical skills, with the ability to interpret data and derive actionable insights.
5. Excellent communication and interpersonal skills, fostering effective collaboration with cross-functional teams.
6. Proficiency in marketing automation tools, CRM platforms, and analytics tools.
7. Creative thinking and problem-solving abilities.
8. Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
9. Bachelor's degree in Marketing, Business, or a related field. Advanced certifications in digital marketing will be advantageous.