Job details
Open Source has become the norm in enterprise and SAAS applications. Canonical has delivered secure open source to millions of users and enterprises. We're looking for a Product Marketing Manager who will be responsible for developing marketing strategy and go to market plans at a global level for our security and compliance portfolio.. This is a hands-on, multi-disciplinary and dynamic position, requiring close collaboration with the product and engineering teams, content team, sales teams, as well as other marketing functions… all in support of Canonical's growth. The ideal candidate is passionate about technology, technology marketing and the use of technology in marketing. They prefer to work in an environment that emphasises ownership of campaigns, collaboration, learning, curiosity and a drive to continually improve oneself / the team / the organisation. They love to problem solve, get hands-on, experiment, measure and use automation to make daily life easier. This role sits in the marketing team reporting to the product marketing lead. Location: This role will be based remotely in the EMEA region. What Your Day Will Look Like
- Be responsible for go-to-market planning and execution for Canonical's range of security and compliance products
- Lead on content dissemination planning, campaign development and planning for planning product launches.
- You will lead on the development of compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey
- Conceiving and executing customer base communications and marketing programs to upsell and cross sell into our large base of customers
- Collaborating with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnels
- Work with other teams to plan event, webinars and support paid and social media promotion
- Create and publish content (online and print) in line with marketing plans to deliver on campaigns
- Monitoring the competitive landscape to define product positioning that differentiates
- Experience in a product marketing function for enterprise IT products (SaaS experience preferred)
- Passion for the cybersecurity industry and cybersecurity marketing
- Strong inter-personal management skills.
- Proven analytical skills, able to assess opportunities and make decisions on ROI/advantages of programs & investments.
- Appetite to deliver strong results and innovation.
- Growth mindset - someone who is not afraid to think big and take on risk.
- Willingness to roll up their sleeves.
- Exceptional verbal and written communication skills.
- Ability to work and thrive in a self-starter, fast-paced and changing environment
- Love for diverse work assignments and the opportunity to try new approaches
- Fully remote working environment - we've been working remotely since 2004!
- Personal learning and development budget of 2,000USD per annum
- Annual compensation review
- Recognition rewards
- Annual holiday leave
- Parental Leave
- Employee Assistance Programme
- Opportunity to travel to new locations to meet colleagues at 'sprints'
- Priority Pass for travel and travel upgrades for long haul company events
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Canonical has delivered secure open source to millions of users and enterprises. We're looking for a Product Marketing Manager who will be responsible for developing marketing strategy and go to market plans at a global level for our security and compliance portfolio.. This is a hands-on, multi-disciplinary and dynamic position, requiring close collaboration with the product and engineering teams, content team, sales teams, as well as other marketing functions… all in support of Canonical's growth. <p></p> The ideal candidate is passionate about technology, technology marketing and the use of technology in marketing. They prefer to work in an environment that emphasises ownership of campaigns, collaboration, learning, curiosity and a drive to continually improve oneself / the team / the organisation. They love to problem solve, get hands-on, experiment, measure and use automation to make daily life easier. <p></p> This role sits in the marketing team reporting to the product marketing lead. <p></p><b> Location: </b> <em> This role will be based remotely in the EMEA region. <p></p></em><b> What Your Day Will Look Like <p></p></b><ul><li> Be responsible for go-to-market planning and execution for Canonical's range of security and compliance products </li><li> Lead on content dissemination planning, campaign development and planning for planning product launches. </li><li> You will lead on the development of compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey </li><li> Conceiving and executing customer base communications and marketing programs to upsell and cross sell into our large base of customers </li><li> Collaborating with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnels </li><li> Work with other teams to plan event, webinars and support paid and social media promotion </li><li> Create and publish content (online and print) in line with marketing plans to deliver on campaigns </li><li> Monitoring the competitive landscape to define product positioning that differentiates <p></p></li></ul><b> What We Are Looking For In You <p></p></b><ul><li> Experience in a product marketing function for enterprise IT products (SaaS experience preferred)</li><li> Passion for the cybersecurity industry and cybersecurity marketing </li><li> Strong inter-personal management skills. </li><li> Proven analytical skills, able to assess opportunities and make decisions on ROI/advantages of programs & investments. </li><li> Appetite to deliver strong results and innovation. </li><li> Growth mindset - someone who is not afraid to think big and take on risk. </li><li> Willingness to roll up their sleeves. </li><li> Exceptional verbal and written communication skills. </li><li> Ability to work and thrive in a self-starter, fast-paced and changing environment </li><li> Love for diverse work assignments and the opportunity to try new approaches <p></p></li></ul><b> What We Offer You <p></p></b> Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilisation. Our compensation philosophy is to ensure equity right across our global workforce. <p></p> In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner. <p></p><ul><li> Fully remote working environment - we've been working remotely since 2004!</li><li> Personal learning and development budget of 2,000USD per annum </li><li> Annual compensation review </li><li> Recognition rewards </li><li> Annual holiday leave </li><li> Parental Leave </li><li> Employee Assistance Programme </li><li> Opportunity to travel to new locations to meet colleagues at 'sprints' </li><li> Priority Pass for travel and travel upgrades for long haul company events <p></p></li></ul><b> About Canonical <p></p></b> Canonical is a pioneering tech firm that is at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT and the cloud, we are changing the world on a daily basis. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence - in order to succeed, we need to be the best at what we do. <p></p> Canonical has been a remote-first company since its inception in 2004. Work at Canonical is a step into the future, and will challenge you to think differently, work smarter, learn new skills, and raise your game. Canonical provides a unique window into the world of 21st-century digital business. <p></p><b> Canonical is an equal opportunity employer <p></p></b> We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. 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From understanding the fundamentals of Video Marketing to creating and optimizing video content for various platforms like YouTube, Facebook, Twitter, and Snapchat, this course covers it all. You'll delve into video advertising strategies, advanced SEO techniques, and the art of going live professionally. Explore popular video metrics, the Flywheel Model, and effective outsourcing practices. With real success stories and valuable tools, you'll gain the skills needed to excel in the dynamic world of video marketing.<br /> <br /> <strong>Learning Outcome</strong> <ul> <li>Master Video Marketing: Develop a deep understanding of video marketing's principles and strategies.</li> <li>Strategic Planning: Create effective video marketing strategies aligned with business objectives.</li> <li>Video Creation Expertise: Acquire the skills to produce engaging marketing videos step by step.</li> <li>Strategic Distribution: Learn where and how to distribute videos for maximum impact.</li> <li>Advertising Mastery: Explore both free and paid advertising methods for video campaigns.</li> <li>Platform Proficiency: Run successful campaigns on YouTube, Facebook, Twitter, and Snapchat.</li> <li>Advanced SEO Techniques: Enhance video visibility with advanced search engine optimization.</li> <li>Live Video Skills: Gain confidence in going live like a pro for real-time engagement.</li> <li>Analytics Proficiency: Understand and utilize key video metrics for strategy refinement.</li> <li>Social Media Domination: Leverage social media platforms for advanced video marketing.</li> </ul> <strong>Who Is This Course For?</strong><br /> <br /> This course is ideal for aspiring entrepreneurs, digital marketers, and anyone interested in establishing a successful video marketing agency. No prior experience is required.<br /> <br /> <strong>Why Choose Us?</strong> <ul> <li>Affordable, engaging & high-quality e-learning study materials.</li> <li>Tutorial videos/materials from the industry-leading experts.</li> <li>Study in a user-friendly, advanced online learning platform.</li> <li>Efficient exam systems for the assessment and instant result.</li> <li>The UK & internationally recognized accredited qualification.</li> <li>Access to course content on a mobile, tablet, or desktop from anywhere, anytime.</li> <li>The benefit of career advancement opportunities.</li> <li>24/7 student support via email.</li> </ul> <br /> <strong>Career Path</strong><br /> <br /> Upon completing this course, you'll be equipped to pursue various roles in the field of video marketing, such as Video Marketing Specialist, Social Media Marketing Manager, Digital Marketing Strategist, Video SEO Analyst, or even launch your video marketing agency.<br /> <br /> <strong>Course Curriculum</strong><br /> <br /> <strong><em>Start a Video Marketing Agency</em></strong> <ul> <li>Introduction Video</li> <li>What is Video Marketing All About</li> <li>Planning a Successful Video Marketing Strategy</li> <li>Creating Your Marketing Video Step by Step for Your Video Marketing Campaigns</li> <li>Uploading Your Video To the Right Places for Your Video Marketing Campaigns</li> <li>Advertising Your Videos The Free Way for Video Marketing Campaigns</li> <li>Advertising Your Videos The Paid Way for Video Marketing Campaigns</li> <li>Running a Successful Video Marketing Campaign with YouTube</li> <li>Running a Successful Video Marketing Campaign with Facebook</li> <li>Running a Successful Video Marketing Campaign with Twitter</li> <li>Running a Successful Video Marketing Campaign with Snapchat</li> <li>Advanced Video SEO For Your Video Marketing Efforts</li> <li>Video Marketing – Going Live Like A Pro</li> <li>Popular Video Metrics You Should Track in Your Video Marketing Strategy</li> <li>Using the Flywheel Model in Your Video Marketing</li> <li>Advanced Video Marketing On Social Media</li> <li>Outsourcing Your Video Marketing The Right Way</li> <li>Video Marketing Do’s And Don’ts</li> <li>Video Marketing Tools and Services to Consider</li> <li>Video Marketing Success Stories</li> <li>Video Marketing FAQs<strong><em> </em></strong></li> </ul> <br /> ', 'outline' => null, 'who_should_take_this_course' => null, 'career_path' => 'Video Marketing Specialist,Digital Marketing Entrepreneur,Social Media Marketer,Video Advertising Strategist,Digital Marketing Consultant,Content Creator,Online Business Owner,Marketing Campaign Manager,YouTube Marketing Expert,Social Media Manager', 'eligibility' => 'No specific prerequisites are required to enroll in this course. 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This course is designed to teach you how to apply the best content marketing methods to draw in large volumes of traffic to your website. Content must be thoroughly examined when using it in your marketing campaigns. Your content must be able to target the right audience and attract the right leads. A marketing plan is central to the success of your business. The marketing plan must provide the direction you want the business to go.<br /> <br /> The Marketing Planning & Strategies course will enable you to understand who your audience is, create a marketing message that generates leads, and incorporate multiple marketing methods including an email list, direct mail, and social media marketing and guest blogging to determine what steps to take for your business<br /> <br /> The Marketing Planning & Strategies course will teach the fundamentals of developing an effective marketing strategy and how it will lead to the success of your business. There is an ever-increasing need for qualified individuals who are high-performing and get the best results. This is an IAP certified course that will demonstrate to leading employers you are continually developing yourself and will make you a desirable candidate.<br /> <br /> Why You Should Consider Taking this Course at Study365?<br /> Study365 is a leading online provider for several accrediting bodies and provides learners the opportunity to take this exclusive IAP course. At Study365, we give our fullest attention to our learners’ needs and ensure they have the necessary information required to proceed with the training. <br /> <br /> Learners who register will be given excellent learning support, discounts for future purchases and be eligible for a TOTUM Discount card and Student ID card with amazing offers and access to retail stores, the library, cinemas, gym memberships, and their favourite ;<br /> <br /> <strong>Learning Outcomes</strong> <ul> <li>Create an effective marketing strategy</li> <li>Understand who your audience is and what their requirements are</li> <li>Learn to attractively word your content</li> <li>Create a sales funnel that is profitable</li> </ul> <strong>Course Curriculum</strong> <ol> <li>Marketing plan and strategy introduction</li> <li>Overview</li> <li>Traffic secrets</li> <li>Why email everyday</li> <li>100 clicks a day</li> <li>Email sequence explanation</li> <li>Soap opera sequence</li> <li>Seinfeld email sequence</li> <li>Value ladder overview</li> <li>The attractive character overview</li> <li>Attractive character</li> <li>Result</li> <li>Your dream client</li> <li>Mindset changes</li> <li>What is a squeeze</li> <li>Bait overview</li> <li>Squeeze page secrets</li> <li>Type overview</li> <li>Front-end overview</li> <li>Wwwh script</li> <li>Star story solution script</li> <li>Oto script</li> <li>Continuity overview</li> <li>Magic bullet script</li> <li>Mid ticket overview</li> <li>Perfect webinar funnel walkthrough</li> <li>Perfect webinar script</li> <li>To dos of creating content</li> <li>Make your own products or affiliate</li> <li>Affiliate value ladder buildout</li> <li>Your value ladder buildout</li> <li>The big outline for content creation</li> <li>Expert positioning</li> <li>Optimise an article</li> </ol> <br /> <strong>Method of Assessment</strong><br /> <br /> This is a knowledge-based course, and thus, will contain no method of assessment.<br /> <br /> <strong>Certification</strong><br /> <br /> Upon the successful completion of the course, learners will be awarded an accredited Certificate of Completion for Marketing Planing & Strategies - Level 3 by IAP.<br /> <br /> <strong>Awarding Body</strong><br /> <br /> The International Awards for Professionals iAP is an awarding body established in 1999 that aims to promote a high educational standard. 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They love to problem solve, get hands-on, experiment, measure and use automation to make daily life easier. <p></p> This role sits in the marketing team reporting to the product marketing lead. <p></p><b> Location: </b> <em> This role will be based remotely in the EMEA region. <p></p></em><b> What Your Day Will Look Like <p></p></b><ul><li> Be responsible for go-to-market planning and execution for Canonical's range of security and compliance products </li><li> Lead on content dissemination planning, campaign development and planning for planning product launches. </li><li> You will lead on the development of compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey </li><li> Conceiving and executing customer base communications and marketing programs to upsell and cross sell into our large base of customers </li><li> Collaborating with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnels </li><li> Work with other teams to plan event, webinars and support paid and social media promotion </li><li> Create and publish content (online and print) in line with marketing plans to deliver on campaigns </li><li> Monitoring the competitive landscape to define product positioning that differentiates <p></p></li></ul><b> What We Are Looking For In You <p></p></b><ul><li> Experience in a product marketing function for enterprise IT products (SaaS experience preferred)</li><li> Passion for the cybersecurity industry and cybersecurity marketing </li><li> Strong inter-personal management skills. </li><li> Proven analytical skills, able to assess opportunities and make decisions on ROI/advantages of programs & investments. </li><li> Appetite to deliver strong results and innovation. </li><li> Growth mindset - someone who is not afraid to think big and take on risk. </li><li> Willingness to roll up their sleeves. </li><li> Exceptional verbal and written communication skills. </li><li> Ability to work and thrive in a self-starter, fast-paced and changing environment </li><li> Love for diverse work assignments and the opportunity to try new approaches <p></p></li></ul><b> What We Offer You <p></p></b> Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilisation. Our compensation philosophy is to ensure equity right across our global workforce. <p></p> In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner. <p></p><ul><li> Fully remote working environment - we've been working remotely since 2004!</li><li> Personal learning and development budget of 2,000USD per annum </li><li> Annual compensation review </li><li> Recognition rewards </li><li> Annual holiday leave </li><li> Parental Leave </li><li> Employee Assistance Programme </li><li> Opportunity to travel to new locations to meet colleagues at 'sprints' </li><li> Priority Pass for travel and travel upgrades for long haul company events <p></p></li></ul><b> About Canonical <p></p></b> Canonical is a pioneering tech firm that is at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT and the cloud, we are changing the world on a daily basis. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence - in order to succeed, we need to be the best at what we do. <p></p> Canonical has been a remote-first company since its inception in 2004. Work at Canonical is a step into the future, and will challenge you to think differently, work smarter, learn new skills, and raise your game. Canonical provides a unique window into the world of 21st-century digital business. <p></p><b> Canonical is an equal opportunity employer <p></p></b> We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. 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Canonical
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