Job details
Qualifications
- 5-7 years of CRM program experience – consulting and client-side experience will also be a consideration – Salesforce/Microsoft Dynamics experience is a must
- An excellent track record for leading CRM engagements and creative outcomes with global client brands in multi-cultural, multi-agency and network teams
- Strong creative, brand planning and / brand consulting pedigree demonstrated through case studies, awards, etc…
- An analytical mind with deep industry knowledge, able to make recommendations using various research sources, tools and analytics techniques to uncover insight
- Strong creative problem solving, both on a conceptual level in defining the strategic vision and a practical level in handling planning and operational considerations
- Up-to-date knowledge of marketing technologies (martech) and digital experience platforms spanning Paid, Owned and Earned / social media
- Exposure to a variety of industry verticals with depth and breadth of expertise in one or two categories
- Authentic leadership qualities when working within project teams
Responsibilities
- Playing a leadership role for all CRM activities
- Identifying strategic opportunities
- Maintaining relationships and helping agency leaders in the network
- Being a role model and champion for CRM within the agency
- Being an inspiration and guide for the creatives, project and teams
- Guiding the entire ideation process and support efforts all the way through to delivery
- Being a champion for effectiveness and how to develop data-driven strategy
- Building morale and motivation within strategy, coaching and supporting at all times
- Taking on the role of thought leader, forming initiatives to develop skills and knowledge
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Hiring company
Digitas
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