Digital Ops Manager
Job details
About Starzplay STARZPLAY is a subscription-based streaming video on demand service (SVOD) headquartered in Dubai and available in 20 countries in the MENA region. Our service streams thousands of blockbuster Hollywood movies, TV shows, documentaries, kids’ entertainment and dedicated Arabic content to subscribers in the region. This is what makes us the fastest-growing SVOD service in the region. Playco Arabia FZ LLC is a subsidiary of Playco Group. The Group mainly operates from UAE region with the support of subsidiary in Dubai, UAE and Lahore, Pakistan. Excited yet? Join our team in Pakistan to play a part in making STARZPLAY the fastest-growing Entertainment & Media service in the region! The role: STARZPLAY is seeking a results-driven and detail-oriented Digital Operations Manager to join our Advertising Department. As a Digital Operations Manager, you will be responsible for overseeing the day-to-day execution and optimization of digital advertising campaigns. Your expertise in digital marketing, technical proficiency, and leadership skills will be key to the success of our digital advertising initiatives. Job Responsibilities: 1. Campaign Setup and Execution:
- Lead the setup and launch of digital advertising campaigns across various platforms, including Google Ads, Facebook, and programmatic advertising.
- Ensure all elements of the campaign, such as ad creative, targeting, and tracking, are properly configured. 2. Budget Management:
- Monitor and manage campaign budgets, ensuring that spending remains within predefined limits.
- Implement bid strategies and optimizations to maximize campaign performance. 3. Data Analysis and Reporting:
- Analyze campaign performance data and key performance indicators (KPIs) to assess the effectiveness of advertising efforts.
- Generate regular reports and provide data-driven insights to inform decision-making. 4. Optimization:
- Continuously optimize campaigns to improve ROI and achieve campaign objectives.
- Implement A/B testing, bid adjustments, and other optimization techniques. 5. Conversion Tracking:
- Set up and manage conversion tracking and attribution models to measure the impact of advertising on business goals.
- Troubleshoot tracking issues and discrepancies. 6. Ad Creative Management:
- Collaborate with the creative team to develop effective ad creatives and messaging.
- Ensure that ad creatives align with campaign objectives and best practices. 7. Ad Platform Management:
- Stay updated on changes and updates to advertising platforms and algorithms.
- Implement platform-specific strategies and best practices. 8. Quality Control:
- Review and approve ad campaigns to ensure accuracy, quality, and compliance with client requirements and brand guidelines.
- Address any issues or discrepancies promptly. 9. Team Leadership:
- Supervise and mentor digital advertising team members, providing guidance, training, and support.
- Foster a culture of collaboration and continuous learning.
- Bachelor's degree in Computer Science, Information Technology, or a related field.
- Minimum of 3-5 years of experience in digital marketing and advertising, with a focus on digital campaign management.
- Proficiency in digital advertising platforms, Ad Tec, Ad Servers, Google Ad Manager, DSP, SSP and programmatic advertising tools.
- Strong analytical and data analysis skills.
- Knowledge of conversion tracking and attribution modeling.
- Excellent project management and organizational skills.
- Strong communication and presentation abilities.
- Leadership and team management skills.
- Proficiency in Microsoft Office and advertising software and tools.
- Ability to work collaboratively in a team environment.
- Up-to-date knowledge of digital advertising trends, platforms, and best practices.
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