Sr. Brand Manager - Media & Research

The Sr. Manager, Media & Research is responsible for the development of paid media campaigns for Turkey; driving effectiveness, efficiency and innovation throughout our National and Local media plans as well as being the leader for insight driven marketing. In this role, this person will work with the media & research agencies to maximize paid media investments while working on global and local insights to create and deliver campaigns that are consistent with our marketing priorities. The Sr. Manager will be responsible for staying at the forefront of a fast-changing media landscape; identifying new media opportunities and ensuring that we are leveraging these throughout all campaigns in order to help us grow brand love and can love. S/he will be responsible to develop the local research strategy to provide in-depth understanding of consumer needs/wants/insights and identify key issues &opportunities, turning data into compelling insights which are actionable and relevant. RESPONSIBILITIES

Areas that play to your strengths

• Develop integrated media strategies and tactical plans for National and Local advertising campaigns working closely with agency partners to deliver insightful/effective/efficient plans that deliver on our objectives; Responsible for day to day campaign management including media optimizations, budget shifts, and performance monitoring; Ensure all media plans are optimized to deliver reach, awareness, impact and engagement with the Red Bull target and to achieve overarching marketing objectives; Work cross-functionally to ensure integration of Paid, Earned, Managed & Owned media; Ensure agencies develop insightful, comprehensive mid and post campaign analyses and learnings are applied to future campaigns as real-time as possible.
• Manage the media agency (including: Media Strategy/Planning/Buying, TV/Video, Programmatic, Social, Search, OOH) to develop plans that deliver on objectives; Ensure ongoing campaign monitoring and optimization, ensuring key insights are delivered and leveraged to strengthen our plans; Coordinate and lead the annual media planning and buying reviews; Collaborate with media agency to develop and manage campaign benchmarks on an on-going basis; Lead the annual media agency evaluation.
• Maintain day to day campaign media budgets ensuring budgets are optimized against the strongest performing placements, delivering in full; Ensure timely and accurate billing and reconciliation of media activity; Ensure accurate reflection of media activity across planned and reconciled phases within Red Bull’s annual media plan template and internal budget management platforms working closely with the agency and Finance teams; Support the Head of Brand in developing the annual business plan; Responsible for working with agency to supply accurate, bi-annual MMM inputs on a timely basis.
• Implement digital media best practices to deliver more targeted, relevant and “data-driven” advertising campaigns, especially via scaling programmatic advertising; Understand and leverage all data available to improve media targeting efficiency and effectiveness and ensure a consistent audience-centric approach; Ensure compliance to GDPR and any other relevant Data privacy laws relevant for TR & EU Advertising following global guidelines and legal team directions; Identify, analyze and leverage the latest digital media trends, partners, and emerging technologies, seeking out new opportunities and applying them to our media strategies
• Leads Research in terms of briefing, analysis & reporting, ensures that the most accurate and relevant data is collected; Generate consumer insight and provide support to brand strategies to deploy these insights; Manage and analyze T&A, conducts and analyzes Adhoc researches;

Your areas of knowledge and expertise

• Minimum 8 years of experience in media and research, either on the agency or client side, with technical/practical know-how in Media Buying/Planning/Research;
• Media buying& planning and performance analysis experience including digital advertising and analytics, as well as traditional media;
• Direct experience in data driven advertising, programmatic tools and tactics;
• Deep understanding & experience of quant and qual ad hoc research methodologies and Proven track record of generating insights to influence strategy and drive business growth;
• Strong communication and negotiation skills;
• Ability to lead and manage multiple agencies & partners at a senior level;
• Project Management: Ability to oversight and manage multiple initiatives by establishing courses of action for self and others to ensure that work is completed efficiently and effectively;
• Fluent in written and spoken English with an outstanding writing and verbal communication skills.

• University Degree
• Fluent in written and spoken English
• Travel 10-20%