Brand Manager
Job details
Inspired Education is the leading global group of premium schools, with a portfolio of over 100 premium private schools spanning six continents which utilise proven educational practices from every corner of the globe, ensuring over 80,000 students receive a world-class learning experience from Kindergarten to Year 13. In addition, we are delighted to be recognised in the top 10 highest value private companies in the UK by Beauhurst. In over 24 countries, Inspired schools are individually developed and anchored in the vibrant cultures of their respective locations. They collectively form an international family of schools that nurtures each student's academic and personal development in a progressive, dynamic, and innovative learning environment. By joining our award-winning team of over 12,000 employees, you can work in state-of-the-art facilities alongside industry-renowned educators and leaders in some of the world's most desirable locations. We invest heavily in our team members who enjoy industry-leading professional development, exceptional career opportunities, and mobility across our group. ROLE SUMMARY: The British School of Bahrain We are BSB, a school with roots in the historic and culturally rich country of Bahrain, which is now growing within the global community. Join us on this journey. The British School of Bahrain is committed to providing a high-quality, international education for students in the Kingdom of Bahrain. We are a selective, coeducational, independent Nursery-through-Year 13 school. Our curriculum is based on the National Curriculum for England and Wales, with some adaptations to the local context and offers IGCSE and A-Level/BTEC examinations. While the language of academic instruction is English, we are a truly international school, and our pupils and staff come from over 82 different nationalities. The school has 2900 students on roll aged 3-18, it has a warm feel to it, and there is a sense of fun. Most importantly, our students are a joy to teach. BSB is a member of the Inspired global group of schools, which aspires to the highest standards in private education. Integrating innovative, challenging and enriching programmes in the academic curriculum, performing arts and sport is central to the Inspired approach. Judged as ‘Outstanding’ in both our most recent BSO and BQA inspections, we have high expectations of our students throughout their educational journey. Our aim is to provide our graduating students with a passport to the best universities, colleges and careers around the world. KEY RESPONSIBILITIES: Reporting to the Regional Director of Marketing, you will be responsible for writing marketing plans for the schools in your region. These will incorporate offline, digital, brand, and PR channels. You will work across departments, to help drive enrolment leads to our schools. To be successful in this role you will have experience working as part of a fast-paced marketing team, media buying, and be up to date with the latest marketing trends to deliver best-in-class campaigns. You will have critical thinking skills and experience and be comfortable creating spreadsheets to track and analyse data. Key Responsibilities:
- Conduct activities to communicate the business value proposition to customers
- Build and drive the annual marketing plan for each school
- Provide key data and insights on a weekly/monthly/quarterly basis to the Regional Director of Marketing
- Evaluate the effectiveness of brand campaigns, working collaboratively with our central global planning team and Regional Director of Marketing
- Proactively suggest actions to improve plans and performance based on analysis of data
- Research and analyse market data to understand the target audience and the best ways to reach them through a variety of media channels.
- Monitor media trends and keep the marketing team up to date on industry innovation.
- Support schools with their Retention Programs
- Manage website and digital platform - main contact with HOS for any collateral or website changes
- Build strong relationships with partners in media and drive a best-in-class approach to OOH and offline media buying
- Lead and manage budgets across key media channels including offline, PR, and brand with KPI & RO
- English: fluent or native
- Arabic: fluent or native
- Minimum of 3 years experience working in a fast-paced marketing team/agency
- Critical thinking skills - the ability to interpret data and identify actionable insights
- Advanced level of Microsoft Office tools – especially Excel and Powerpoint.
- Proven track record of developing successful marketing plans
- Data-driven decision approach
- Outstanding organisational skills and excellent attention to detail
- Ability to conform to strict deadline-oriented projects and work well in fast-paced environment
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