Digital Content Specialist

at Qatar Airways Group in Qatar

Posted on January 9, 2024

Job details

About the role:

We are seeking a creative and talented Digital Content Specialist to join our marketing team at Hamad International Airport. As a Digital Content Specialist, you will be responsible for developing and implementing engaging digital content strategies across various online platforms to promote our airport, enhance customer experience, and drive brand awareness.

Key responsibilities

Contribute to creation of digital content for HIA's direct channels (dohahamadairport.com, mobile app), as well as digital media, emails, banners, and search ads and other platforms in order to enhance the online experience for the airport's customers.
Collaborate with cross-functional teams to ensure accuracy, consistency and relevance of website content.
Develop and implement initiatives to enhance website aesthetics in line with brand's look and feel guidelines.
Optimize content for search engine optimization (SEO) to enhance visibility and organic traffic.
Develop compelling content for HIA's application, including user interfaces, tooltips, in-app notifications and introductory materials.
Craft concise and user-friendly text to guide users through various features, ensuring a seamless and intuitive experience.
Contribute to development and execution of content strategies to engage and retain HIA's target audience.
Collaborate with marketing and design teams to align content initiatives with overall brand messaging and campaign objectives.
Responsible for the Quality assurance of content created, including proofreading and reviewing written and other content for clarity and compliance with brand communication guidelines.
Verify all digital assets, such as images, videos, infographics, are properly formatted and visually appealing.
Create and maintain the FAQ database of questions and answers.
Continuously monitor and analyse user feedback, behaviour, and metrics to identify areas for content improvement.

Qualifications

About you:

Bachelor’s degree in marketing, communication, graphic or related field.
5 years of experience in social media management and content creation.
Additional Certification: Hootsuite Social Media Marketing Certification, Google Analytics Certifications, Facebook Blueprint Certification.
Adobe Certified Associate (Photoshop, Illustrator, InDesign)

If you meet the qualifications and experience listed above, encourage you to apply for this exciting opportunity to join our airport team. #J-18808-Ljbffr

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Hiring company

Qatar Airways Group

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Digital Content Specialist

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Hiring company

Qatar Airways Group

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Digital Content Specialist

Job details

Qualifications

Apply safely

Hiring company

Qatar Airways Group

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