Senior Manager, Frontline Portfolio - PAR

Location(s): Pakistan City/Cities: Lahore Travel Required: Relocation Provided: Job Posting End Date: January 17, 2024 Shift: Job Description Summary: The Frontline Portfolio Senior Manager is primary responsible for driving vertical integration of projects through transformation of brand strategies/campaigns to actionable and measurable activation plans on both consumer and shopper fronts partnering with Franchise Leadership and bottling partners' teams. You will be part of a team of other Frontline Portfolio SeniManagers in Pakistan Marketing team. Function Related Activities/Key Responsibilities:

• Activatethe system throughcross-functional teamsto develop and implement regional business plans and activation programs that meetbrand,bottler,channel,customer andmarketingpartners’ needs to maximize key business objectives (ex.revenue, profit and volume).
• Assume project leader role on the projects that s/he is leading facilitating collective genius and collaboration among Category Teams, IMX Team ( Integrated Marketing Experience ), Customer & Commercial, Franchise Leadership, Finance, Technical, PAC ( Public Affairs, Communications, Sustainability & Strategic Partnerships) , Legal and relevant bottling partner's team.
• Develop the idea, drive the system wide alignment (Idea, execution, KBIs, budget) and oversee the execution of national/regional/channel/account specific promotions that will amplify the brand ideas/programs/innovations aligned to be deployed the market.
• As the owner of the projects own DME (Direct Marketing Expenditure) management and due diligence related with the projects s/he is leading.
• Bring a holistic understanding-based brand analytics in the specific projects as well as on the overall brand progression that would feed into risks/opportunities of the brands/business/region/channels as well as project specific AARs (After Action Reviews).
• Be the owner of local insights both brand/projects based as well as overall consumer psyche and feed them to rest of the system for effective strategy articulation and activation planning
• Manage brand activation at the field level, including POS (Point of Sale) activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlers

Qualification & Requirements:

• Bachelor’s degree in Business,Marketing or related field.

• 7+ yearsof prior experiencetranslating marketing objectives into strategies and plans.
• Strong business, commercial and financial acumen with proven track record of sustainable results.
• Experience in brand strategy and application across channels, as well as key consumption occasions, shopper messaging and methods of activation.
• Must be achievement oriented and possess the ability to juggle priorities and move swiftly from project to project.
• Proven ability to lead cross-functional project teams and influence others.

Skills: Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. #J-18808-Ljbffr