Nutrition PH Media Planning & Activation Lead

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Nutrition PH Media Planning & Activation Lead

Solicitar locations Taguig, Philippines time type Tiempo Completo posted on Publicado ayer job requisition id R-79483 Nutrition PH Media Planning & Activation Lead

• Designs regional BU media plan and allocate budgets for holistic plans that covers all media and all platforms including retailer media 
• Manages media activation based on marketing plan/ activity calendar incl. mobilising/coordinating digital hub channel specialists to deploy locally 
• Collaborates with CD / dComm teams to ensure the full end-to-end plan works on and offline with key customers
• Work with the agencies / external partners to bring to media plan execution to life 
• Maximise efficiencies via value extractions with external partners / agencies for BU /market
• BU Media lead will also have double hat of one lead market – and have accountability for all media planning and execution in that market 

Key Responsibilities / Focus Areas Drive Best in class Holistic Media Planning and execution

• Lead and coordinate and deliver best in class holistic media plans (offline and online) for the BU that fully leverage data and insights to target media effectively, that are accountable for building brand power
• Responsible for driving digital media execution via the digital hubs in particular relating data driven marketing (including the use of 1P,2P,3P data) , search and performance marketing.
• Work with the Performance marketing / retailer media experts in the Hub to drive optimisations both on and off the retailer.

Drive efficiencies through rigor and relationships

• Engage directly with external media owners to deliver the very best value for Unilever across all levers – price (annual deals, budget complexities, sponsorship deals), innovation, and best practice.

KPI’s and Dimensions

• Increased brand power
• Delivery of media efficiencies and savings
• Better performance marketing outcomes
• Quality of media and brand execution, and innovation.
• Delivery on Data Driven Marketing KPIs
• Quality of Cross-functional collaborations
• Quality Stakeholder management at a senior leadership level
• Pioneering and shaping the future of media and embedding innovation into plans
• Seamless integration of into marketing and DM2CH processes
• UL media leadership externally

Unilever es una organización comprometida con la equidad, la inclusión y la diversidad para impulsar los resultados de nuestro negocio y crear un futuro mejor, cada día, para nuestros diversos empleados, consumidores globales, socios y comunidades. Creemos que una fuerza laboral diversa nos permite igualar nuestras ambiciones de crecimiento e impulsar la inclusión en todo el negocio. ¡En Unilever estamos interesados en que cada individuo traiga su 'Whole Self' al trabajo y esto te incluye a ti! Por lo tanto, si necesita algún requisito de soporte o acceso, le recomendamos que nos avise en el momento de su solicitud para que podamos apoyarle a través de su viaje de reclutamiento.

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